Growth Marketing

• Apr 2022 - Present

• Accountability to double-digit DTC online sales growth targets • Oversight and management of multi-channel digital growth marketing and customer acquisition across 9 brands within the Australian, Canadian, and US markets • Coordination within an integrated marketing team to facilitate SEO, Content Marketing, CRO, Experiments/Testing Agenda and UX based projects • Development and oversight of reporting and analytics dashboards through Databox • Accountability to double-digit DTC online sales growth targets • Oversight and management of multi-channel digital growth marketing and customer acquisition across 9 brands within the Australian, Canadian, and US markets • Coordination within an integrated marketing team to facilitate SEO, Content Marketing, CRO, Experiments/Testing Agenda and UX based projects • Development and oversight of reporting and analytics dashboards through Databox

Biddable Media Director, Performance Marketing

• Apr 2019 - Apr 2022

• Biddable media lead within the agency including: Search, Social, Affiliate and E-Commerce with accountability for deployment of biddable platform best practices across all client teams, working with agency partners to develop and maintain best-in-class standards• Oversight of strategic planning and accountability for campaign performance to achieve client KPIs in conjunction with cross-functional teams of media experts• Client relationship management, including fostering organic business growth, new business development, and providing ongoing thought leadership• Team management and facilitation of continuous skills development across biddable media teams; including career path development, recruitment and hiring of biddable platform specialists with a focus on retention of best-in-class talent Show less

Director, Search & Analytics

• Nov 2017 - Mar 2019

• Management and oversight of Search & Analytics team• Responsible for development of search strategy and testing agenda for integration within a cross-channel media plan • Accountability for implementation of search best practices and ongoing management of end-to-end campaign process

Associate Director, Search & Analytics

• Sep 2016 - Nov 2017

• Oversight and training of Search & Analytics team • Contribute to development of search strategy and integration within a cross-channel media plan • Accountability for implementation of search best practices and ongoing management of end-to-end campaign process • Oversight and training of Search & Analytics team • Contribute to development of search strategy and integration within a cross-channel media plan • Accountability for implementation of search best practices and ongoing management of end-to-end campaign process

Coordinator/Analyst

• May 2015 - Aug 2016

• Working within the University Budget Management department • Assisted faculty heads with annual budget planning and submission to the board of directors • Managed the department website, updating requisite content via CMS • Working within the University Budget Management department • Assisted faculty heads with annual budget planning and submission to the board of directors • Managed the department website, updating requisite content via CMS

SEM Specialist/Supervisor

• Dec 2012 - May 2015

• Oversight and training of SEM assistant• Responsible for execution of search strategy within a cross-channel media plan including implementation of search best practices• Development and delivery of performance reports demonstrating achievement of client KPIs

SEM Assistant

• Jan 2012 - Dec 2012

• Joined as the 2nd member of the search team in 2012 • Executed SEM campaigns end-to-end including keyword research, ad copy development and campaign infrastructure • Responsible for ongoing campaign optimization and budget management across multiple platforms• Produced campaign reporting including performance insights

Supervisor, Client and Financial Accounting

• Jan 2010 - Jan 2012

• Management of client revenue forecasting, actualization, and P&L

Accountant

• Jun 2008 - Dec 2009

• Responsible for media finance and operations including client billing, vendor invoice reconciliation and payment

Assistant Business Manager

• Sep 2004 - Jun 2008