Experience

James Perse Enterprises

• Retail Apparel and Fashion
• 100 - 200 Employee

• Web Producer

  • Sep 2015 - Present

  Manage execution of retention marketing strategies, including email, SMS, push notifications Collaborate cross functionally with creative and brand marketing teams for content needs Analyze campaign performance across all marketing channels and communicate actionable insights to relevant teams Identify areas of opportunity for segmentation and A/B testing to facilitate a more personalized customer experience Project manage all deliverables and operational tasks to support global… Show more Manage execution of retention marketing strategies, including email, SMS, push notifications Collaborate cross functionally with creative and brand marketing teams for content needs Analyze campaign performance across all marketing channels and communicate actionable insights to relevant teams Identify areas of opportunity for segmentation and A/B testing to facilitate a more personalized customer experience Project manage all deliverables and operational tasks to support global emails for retail, Ecom and Outlet businesses Manage agency partners responsible for digital marketing efforts, including SEM, affiliate marketing, social and retargeting Show less



Kellwood Company

• Retail Apparel and Fashion
• 700 & Above Employee

• Marketing Analyst

  • Jan 2012 - Sep 2015

  Analyze and optimize emails for Vince, Rebecca Taylor and Parker NY Evaluate performance of online initiatives including promotions and emails, as well as provide insight for future improvements Web analytics reporting using Google Analytics and Coremetrics Identify cost-effective customer acquisition strategies and maintain customer databases Create and analyze list segments for email testing and personalization for improved ROI Communicate relevant content to paid search and… Show more Analyze and optimize emails for Vince, Rebecca Taylor and Parker NY Evaluate performance of online initiatives including promotions and emails, as well as provide insight for future improvements Web analytics reporting using Google Analytics and Coremetrics Identify cost-effective customer acquisition strategies and maintain customer databases Create and analyze list segments for email testing and personalization for improved ROI Communicate relevant content to paid search and affiliate partners to leverage promotional messaging across multiple channels Show less



Market America, Inc.

• United States
• Software Development
• 700 & Above Employee

• Email Marketing Manager

  • Jul 2010 - Jan 2012

  Manage multiple email campaigns to drive engagement and increase revenue Collaborate with designers and marketing teams to produce email collateral Build, QA, test and approve all email campaigns to ensure accurate content and tracking Determine successful email rendering across multiple browsers and ISPs Establish and maintain email marketing calendars and deadlines Compile, track and analyze metrics of all email campaigns Maximize inbox delivery and minimize bounce and… Show more Manage multiple email campaigns to drive engagement and increase revenue Collaborate with designers and marketing teams to produce email collateral Build, QA, test and approve all email campaigns to ensure accurate content and tracking Determine successful email rendering across multiple browsers and ISPs Establish and maintain email marketing calendars and deadlines Compile, track and analyze metrics of all email campaigns Maximize inbox delivery and minimize bounce and unsubscribe rates Show less



Jupiterimages

• Marketing Coordinator/Database Marketing Manager

  • Mar 2005 - Jun 2009

  Coordinate with internal teams to develop all print and online collateral Proof, schedule and broadcast promotional emails and monthly newsletters Assist in promotional ad campaign in which four vehicles were awarded Pull client lists using email database Manage advertising, sales support and event budgets Plan and execute corporate events and trade shows