Allyson Bower-Willner
Senior Director of Marketing at Mölnlycke Health Care US- Claim this Profile
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Bio
Experience
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Mölnlycke Health Care US
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United States
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Medical Equipment Manufacturing
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200 - 300 Employee
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Senior Director of Marketing
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Aug 2021 - Present
Leading team of remote & local marketers toward growth of portfolio of Advanced Wound Care products including incision care, negative pressure wound therapy, antimicrobials/burns, and gelling fiber. Responsible for multiple product launches and market development projects.
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Marketing Director, Strategic Accounts and Health Economics
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Aug 2018 - Aug 2021
Responsible for marketing of full Molnlycke US portfolio to largest health systems, GPOs, Government & Distributor accounts. Categories include Surgical, Antiseptics and Wound Care.
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Senior Marketing Manager
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Dec 2016 - Aug 2018
Responsible all aspects of downstream marketing for $100M category of pressure injury prevention dressings. Launched upgraded product of company's largest volume SKUs. Responsible for all forecasting, launch preparation & execution, promotion, tradeshow planning, corporate reporting, agency engagements.
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Otogenetics Corporation
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United States
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Biotechnology Research
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1 - 100 Employee
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VP Sales and Marketing
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Jul 2016 - Dec 2016
Leadership & management of sales and marketing teams. Developed materials and promotional strategy for DNA sequencing services to hospitals, academic centers and commercial entities. Leadership & management of sales and marketing teams. Developed materials and promotional strategy for DNA sequencing services to hospitals, academic centers and commercial entities.
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Halyard Health
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United States
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Hospitals and Health Care
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400 - 500 Employee
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Associate Director Marketing, New Ventures
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Aug 2013 - Dec 2016
Responsible for identifying, qualifying & testing new platforms and managing P&L’s for new ventures.
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Senior Product Manager, Digestive Health
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Jul 2011 - Aug 2013
Responsible for all aspects of >$100M DH P&L with 60 person direct sales team.
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Senior Marketing Manager, Temperature Management
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Aug 2008 - Jul 2011
Responsible for all aspects of $7M Temperature Management P&L with 15-person direct sales team.
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CardioMEMS, Inc.
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United States
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Medical Equipment Manufacturing
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1 - 100 Employee
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Director of Heart Failure Marketing
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Jan 2007 - Jul 2008
Responsible for all communications and media for an investigational cardiovascular implant.
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Director of Marketing, Endovascular
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Feb 2006 - Jan 2007
Responsible for marketing activities and sales support for three vascular implants in US market.
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Director of Marketing Communications
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Feb 2005 - Feb 2006
Responsible for supporting materials for company’s commercial products and new clinical Vascular and Cardiology implants.
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Director of Marketing Operations
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Jan 2005 - Sep 2005
Responsible for creation of all new business processes and new Customer Care department, both of which were required for commercial distribution of Company’s first products into the US marketplace.
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Quality Manager
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Mar 2002 - Jan 2005
Responsible for establishing all product development processes required for medical device company.
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Bower-Willner Consulting
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Atlanta, GA
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President/Owner
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Jan 2001 - Feb 2002
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PRTM Management Consultants
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Business Consulting and Services
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1 - 100 Employee
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Manager/Consultant
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Jun 1998 - Jan 2001
Strategy consulting firm for high technology product development; subsequently purchased by Price Waterhouse Cooper. Responsible for managing and conducting multi-million dollar client projects. Included management responsibilities and new business development. Strategy consulting firm for high technology product development; subsequently purchased by Price Waterhouse Cooper. Responsible for managing and conducting multi-million dollar client projects. Included management responsibilities and new business development.
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CR Bard
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Project Leader and Sr. Project Administrator
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Jan 1994 - Jun 1998
Responsible for leading R&D and product development projects and for establishing and documenting R&D/product development policies and procedures. Responsible for leading R&D and product development projects and for establishing and documenting R&D/product development policies and procedures.
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Interferon Sciences Inc.
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United States
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Biotechnology
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Technician
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Sep 1992 - Dec 1993
Responsible for manufacturing & process improvements. Responsible for manufacturing & process improvements.
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Education
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Rensselaer Polytechnic Institute
Bachelor of Science - BS, Biology, General -
Rutgers Business School
Master of Business Administration - MBA