Experience

Tranby College

• Australia
• Education Administration Programs
• 1 - 100 Employee

• Marketing Manager

  • Jun 2021 - Present

  Appointed to assist the senior leadership team in the implementation of a new strategic plan with a strong focus on delivering a unified brand positioning across all communications. Appointed to assist the senior leadership team in the implementation of a new strategic plan with a strong focus on delivering a unified brand positioning across all communications.



HBF Health

• Australia
• Insurance
• 700 & Above Employee

• Content & Social Media Manager

  • Apr 2021 - Jun 2021

  Short-term, part-time contract to undertake a review of Social Media Processes and Reporting. Also responsible for co-ordination of an all-staff event, and supporting the marketing team with other event requirements. Short-term, part-time contract to undertake a review of Social Media Processes and Reporting. Also responsible for co-ordination of an all-staff event, and supporting the marketing team with other event requirements.



Curtin University

• Australia
• Higher Education
• 700 & Above Employee

• Student Mentor & Tutor

  • Mar 2019 - May 2021

  Over two years, I worked as a part-time mentor and tutor across the Account Management and Strategic Advertising units offered by Curtin University. Also responsible for marking and providing student feedback. I was proudly awarded a School of Marketing Sessional Teaching Award for the academic year 2020. Over two years, I worked as a part-time mentor and tutor across the Account Management and Strategic Advertising units offered by Curtin University. Also responsible for marking and providing student feedback. I was proudly awarded a School of Marketing Sessional Teaching Award for the academic year 2020.

• Social and Content Consultant

  • Feb 2020 - Jul 2020

  Initially employed to plan and manage social activity for HBF Run for a Reason. When COVID hit, helped co-ordinate cancellation arrangements and messaging. Role then changed and now support the marketing team in various projects including a brand audit, the preparation of exec papers and CSR research. Initially employed to plan and manage social activity for HBF Run for a Reason. When COVID hit, helped co-ordinate cancellation arrangements and messaging. Role then changed and now support the marketing team in various projects including a brand audit, the preparation of exec papers and CSR research.



Racing & Wagering WA (RWWA)

• Contractor - Customer Intelligence

  • Nov 2018 - Mar 2019



The Brand Agency

• Sri Lanka
• Advertising Services

• Business Director

  • Jul 2017 - Oct 2018

• Account Director

  • Apr 2007 - Oct 2018

  The Brand Agency is a fully-integrated agency with the people, passion and expertise to create ideas that make an extraordinary impact on your business. This is underpinned by the agency’s four core values – ambition, agility, inventiveness and involvement. As an Account Director, I’m responsible for ensuring that the Agency delivers outstanding outcomes for our client’s businesses. With more than 16 years’ experience across a diverse list of clients, categories and disciplines, I consider myself to be one of the most capable Account Directors in the market. Evidence of this can be seen in a snap shot of my work at The Brand Agency:- Responsible for three Western Power Make the Safe Call campaigns which all exceed campaign KPIs and saw a significant shift in brand health.- In late 2014 I managed a rebrand for GESB, delivered to market in less than three months. Prior to the rebrand, built up significant experience and knowledge of the account was seconded for a 5mth contract as Brand Manager.- In 2013 I delivered the highly successful ‘We're committed to help’ campaign which won three Campaign Brief’s Best of the Year awards for TV ad, TV Campaign and Client of the Year.- Undertook the strategy planning and management of the MS Society’s Mega Home Lottery (in 2010 and 2011) and the development and launch of the MS Society’s Luxury Lottery. The Mega Home Lottery sold out (never previously achieved) and overall profit increased threefold. Paramount to its success was my data and response analytics to develop highly targeted contact strategies.Prior to joining The Brand Agency, I worked for Euro RSCG, Sydney managing Dell’s CRM, as well as delivering on and off premise activity for Heineken’s sponsorship of RWC 2013. Before this, I began my career in the UK where I built up significant direct and digital experience working for Guinness GB. This account afforded may great successes with our campaigns regularly winning direct-marketing effectiveness awards.



Department of Agriculture and Food WA - DAFWA

• Manager Marketing & Communications CONTRACT

  • Oct 2012 - Mar 2013

  Communications strategy development for the AgWest Alliance, seeking to improve WA agribusiness in the China Market. Also responsible for the development and implementation of a new brand identity and rolling-out the Department’s new ‘Ways of Working’ via internal communications channels, including interactive workshops. Role includes managing a studio and comms team. Communications strategy development for the AgWest Alliance, seeking to improve WA agribusiness in the China Market. Also responsible for the development and implementation of a new brand identity and rolling-out the Department’s new ‘Ways of Working’ via internal communications channels, including interactive workshops. Role includes managing a studio and comms team.



Direct Consultancy

• Business Consulting and Services

• Marketing Consultant

  • Aug 2012 - Mar 2013

  Freelance, independent consultancy. Clients included MS Society of WA, Pike and Skinner Accountants and the Department of Agriculture and Food. Freelance, independent consultancy. Clients included MS Society of WA, Pike and Skinner Accountants and the Department of Agriculture and Food.



Lollyumptious

• Business Partner/Creater

  • 2013 - 2013



Euro RSCG Worldwide

• Netherlands

• Account Director

  • May 2002 - Mar 2005

  Jan-Mar 2005: Responsible for the planning, budgeting and implementation of Dell’s business-to-business direct marketing program. May 02 – Jun 04 Account Director for the Northern Territory Tourist Commission. Launched a new brand positioning and creative domestic campaign encompassing: press, monthly verticals, DM, internet activity, including website redevelopment, outbound email, paid search listings, search engine optimisation, banner advertising, downloadable computer and mobile phone content (screensavers, MMS & ringtones), 2 x TVCs, outdoor, nationwide newspaper insert. At the time visitor figures showed excellent results with an increase in domestic visitation of around 10%.Simultaneously handled DM activity for both Huggies and Hutchinson 3 as well managing the Rugby World Cup 2003 Sales Promotion activities (both on & off premise) for Heineken Australia.



EHS Brann

• Advertising Services
• 1 - 100 Employee

• Key Account Manager (Guinness)

  • Jun 1999 - May 2001

  A challenging 2 years on this fast growing account encompassed: the management of award-winning communications (including integrated direct mail/internet campaigns for the client’s sponsorship of Rugby World Cup 1999 and Euro 2000) and the delivery of Guinness’ new Relationship Marketing programme (a major strategic initiative approved at Guinness Board level). Working directly with senior client contacts and the Agency’s Account Director, Creative Director & Snr Planner, offered lots of exposure to, and involvement in, Guinness’ market-leading strategies, evaluation processes and creative directions.