Ally Scimeca

Administrative Marketing Manager at Sturman Architects
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Location
Bellevue, Washington, United States, US

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Experience

    • United States
    • Architecture and Planning
    • 1 - 100 Employee
    • Administrative Marketing Manager
      • Aug 2023 - Present
    • Real Estate
    • 700 & Above Employee
    • Marketing Administrative Coordinator
      • May 2023 - Oct 2023

      Calendar creation, marketing analysis and logistics, email marketing, social media content, luxury brand awareness and management Calendar creation, marketing analysis and logistics, email marketing, social media content, luxury brand awareness and management

    • Türkiye
    • Non-profit Organizations
    • Marketing & Business Operations Manager
      • Feb 2023 - May 2023

      Business Operations Manager supporting top real estate agents with project management and marketing responsibilities. Responsibilities include managing real estate contracts, forms, deadlines, marketing, laws/rules and regulations, community guidelines and services. Business Operations Manager supporting top real estate agents with project management and marketing responsibilities. Responsibilities include managing real estate contracts, forms, deadlines, marketing, laws/rules and regulations, community guidelines and services.

    • Real Estate
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jul 2021 - Oct 2022

      • Driving end-to-end digital marketing campaigns, analyzing KPIs, and collaborating with leaders to define customer retention and acquisition strategies. • Enhancing website performance and social media presence to drive customer acquisition, and leveraging Google Analytics to drive SEO, resulting in a 35% increase in page views and a 50% increase in page clicks month over month. • Leading social media campaigns to generate new customers, leading to 25% increase in sales. Achieved open rates of 20% and click rates of 15% for email blasts and improved engagement across Facebook, Instagram, Google, and LinkedIn social media channels by 50%. • Building reports and dashboards incorporating data from the CRM, Google, and social media accounts to provide insights on lead generation and campaign performance. Show less

    • Digital Marketing Manager
      • Mar 2019 - Jul 2021

      Managed digital marketing campaigns for client accounts, generating high in revenue, which included defining brand messaging and strategy for new product launches. • Developed and managed all social media accounts, leading to significant increase in brand awareness and new customer acquisition. • Conducted market and competitor research to enhance digital campaigns, and refined marketing initiatives to align with target audiences. • Created and managed celebrity marketing and endorsement campaigns, resulting in 50% increase in brand and social media presence. • Shared data-driven reports and partnered with CEO to pitch innovative marketing ideas. Show less

    • Marketing Manager
      • Sep 2017 - Mar 2019

      • Managed the development of digital marketing strategies for key clients, including the execution of Google Ad campaigns and rebranding initiatives, and managed relationship with VIP clients. • Oversaw social media marketing campaigns to grow brand awareness and lead generation on Instagram, Facebook, and YouTube. • Created digital marketing mailers, email blasts, newsletters, flyers in Adobe/ Microsoft Publisher, Mailchimp, NWMLS site, Canva, Meta Ads/ insights for executing social media posts and promotions. • Enhanced website with SEO, resulting in increases in page views Show less

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Operations & Marketing Manager
      • Feb 2012 - Sep 2017

      Created and executed new marketing campaigns, pitching content creation to senior leaders. Marketing campaigns included Seahawk products and KOMO 4 News promotions. • Managed SEO, affiliate advertising, and social media programs to drive brand awareness and customer engagement and acquisition. • Collaborated with cross-functional stakeholders to establish a brand identity centered on quality & integrity. • Fulfilled accounting and budget responsibilities and oversaw the receiving department. Show less

Education

  • Coursera
    Certification, Google Analytics
    2022 - 2022
  • Bellevue College
    Associate's degree, Marketing/Marketing Management, General
    2016 - 2018

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