E-commerce Merchandising Manager

• Apr 2023 - Present

E-commerce Merchandiser and Lead of People & Culture

• Apr 2022 - Apr 2023

Implement data driven strategies to increase sales, conversion rates and sessions resulting in e-comm revenue growth of 68% to LYExecute monthly product launches; name all products, upload imagery, collect relevant product detailsLaunch and monitor monthly sales and promotionsManage our online upsell platforms (Rebuy, Shop the Look) contributing to 5% of monthly salesRetain growth and management of Tapcart increasing sales by 137% to LYTroubleshoot website discrepancies and implement layout updates with Web DevelopmentCollaborate with the store team on increasing sales and product knowledge; launched and manage DropShop and UberEats shopping experience platforms Complete the onboarding process for new hires; i.e. setting up email, Shopify and Slack accountsUpload and edit job listings to the website Show less

E-commerce Merchandiser

• Apr 2021 - Apr 2022

Maintained the overall presence of the website with our Marketing and Web Development teamCompleted ASN’s and scheduled incoming shipmentsOrganized and Executed annual sample salePrepared and attended monthly photoshoots for upcoming product launches

Merchandiser

• Aug 2020 - Apr 2021

Activated on sales and design strategies from in-depth analysis to build featured collections Generated reports on Excel and PowerPoint to analyze competitors, target markets and demographics while optimizing on order sales by 31% and increasing margin to 2.2% Formulated strategies with the Director of Sales to enter International markets, increasing sales by 75% to LY Presented and recommended improvements to the sample shipment process saving, 12% on shipping costs Built and distributed weekly sales recap reports to internal showrooms to influence growth on exceeding annual budget goals Maintained the presence and accuracy of representing the brand on NuOrder and JOOR Show less

Associate Merchandiser

• Jul 2018 - Jun 2020

Built competitive analysis reports targeting market trends, pricing, and key messages to drive business strategy and engagement for the Women’s department contributing to 80% of the company’s total revenueCoordinated the development and execution of exclusive products optimizing annual sales by 6%Developed and distributed quarterly sales materials; linesheets, fabric & fit guides, and product knowledge decksIdentified and resolved data management errors related to product attributing to ensure cohesiveness in processes and reportingWorked closely with Design, Marketing and E-commerce teams to determine which fabrics, trims and washes contain sustainable elements for seasonal offeringAssisted in evaluating International, Specialty and Major account orders to ensure cohesiveness across all storesParticipated in Merchandising decisions to explore new opportunities to add value to job accomplishmentsConnected with Product Development to ensure seasonal samples are completed to meet weekly deadlines for key sales meetings, trade shows and other eventsConsistently updated necessary trackers and charts that manage mainline, exclusive, and rework SKU counts Show less

International Sales Assistant

• Dec 2016 - Jul 2018

Monitored International sales; influenced immediate business opportunities building weekly sales by 10%Acted as the main liaison between all International buying offices and their sales representatives Utilized NuOrder, QlikView and Citrix Receiver (AX) to manage ordersSent out weekly ATS reportsTracked inventory and sales for At Once immediate businessManaged drop ship inventory to major international distributors Contacted and corresponded with International accounts for shipping approvals, order status and order adjustments Communicated shortages and extensions to customers, and offer suggested replacementsInvestigated and resolved client customer service related inquiries regarding accountsWorked closely with sales support and customer service to determine daily purchase order submissions, extensions, and return authorizationsReviewed account credit status for discrepancies; suggest solutions to keep order shipments on timeProcessed invoices in a timely mannerCoordinated and monitored shipment plans Built and maintained strong relationships with wholesale International accounts Show less

Sales Operations | Orders

• Oct 2015 - Oct 2016

Entered all new orders, reorders, swap orders, and personal orders for accounts through Blue Cherry SystemsUtilized JOOR to transfer submitted orders into Blue Cherry SystemsEstablished relationships with Sales Representatives and Wholesale Buyers by maintaining daily communication regarding orders and shipping updatesRelayed discrepancies to all accounts (i.e shipping delays from the factory, changes in inventory production, or dropped styles we are no longer selling)Worked closely with the Merchandise and Demand Planning and Key Accounts Manager to enter major account orders, and edit accordingly (i.e Nordstrom, Bloomingdale’s, Saks 5th Avenue, Everything But Water)Attended weekly reviews with the Sales Operations team to strengthen knowledge of sales and market trends within the industryStrategized with the Sales Operations team to achieve and exceed seasonal and annual sales goalsSet up new accounts acquired by the Sales Marketing team and Sales RepresentativesUpdated weekly orders for Amazon on Vendor CentralProcessed any RTV's, damaged units, or swap orders Show less

Marketing Coordinator

• Mar 2015 - Oct 2015

Served as a major contact for marketing inquiriesUtilized Blue Cherry Systems to submit and organize celebrity gifting, influencer orders, contest winner orders, and magazine editorial ordersManaged all company social media channels (i.e. Facebook, Twitter, Instagram, and Pinterest)Connected online site and Instagram images via WordPressManaged and shipped samples for magazine editorialsTracked social media content against our competitors to measure growthWorked directly with the Director of Marketing and Public Relations to engage influencers across all social media platforms and channelsCoordinated schedules for events such as Kaaboo Del Mar and Cabana MiamiHelped to develop company assets that grow the company's audience, and bring the brand image and voice to lifeAssisted the CEO and President with various activities and projects (i.e. finding distributors overseas, comparing appointments at trade show events from year to year, researched real estate property opportunities) Show less

Sales Associate

• May 2012 - Feb 2015

Achieved the highest volume of sales in department during the holiday season of 2014Participated in Retail Merchandising by displaying products in such a way that it stimulates interest and entices customers to make a purchaseDemonstrated excellent customer service by being attentive to customer needs and providing a positive shopping experienceMaintained customer relationships by calling customers with the latest trends, pre-selling merchandise, and marketing towards future purchasesAssisted in new employee training regarding product knowledge, team expectations, and various skills in handling customer related issuesUpdated inventory on a daily basis; partake in inventory management biannually Met deadlines for focus days and events that happen within the store and my departmentsucceeded in working well independently and on a teamWorked the summer of 2012 and the Holiday season of 2012 in the Brass Plum DepartmentInterned and worked in the Women's Active and Swim department from June 2014 to present Show less

Retail Management Internship Program

• Jun 2014 - Aug 2014

Prepared for the role and responsibility of an assistant department managerWorked closely with department manager monitoring daily goals for both the department and individual team membersParticipated in a project called "Zella Pro," which introduced Nordstrom's private label brand to local yoga and barre studiosCollaborated with the visual merchandising team during promotional eventsAchieved the highest productivity tracking report of 125% during the internship programAchieved first place in the Internship Project, which suggested ideas to enhance the company's future growth Show less

Campus Representative

• Jan 2014 - May 2014

Promoted and marketed for the company Used social media channels to drive sales and create brand awareness Promoted and marketed for the company Used social media channels to drive sales and create brand awareness

Intern

• Jun 2013 - Aug 2013

Participated in various assignments throughout boutique designer including merchandising, sales, and monitoring fabric inventory and stock inventory Conducted competitive benchmark analysis focusing on product offerings, pricing, and emerging trends Contributed to brainstorming sessions which focused on company expansion opportunities Assisted during photo shoots with product placement and dressing the model Participated in "Super Saturday," hosted by Kelly Ripa and Donna Karan to support the Nova's Ark Project Show less

Campus Representative

• Sep 2011 - Jan 2013

Advertised the company, and participated in sales and projects to expand product knowledge Developed marketing strategies to promote sales and improve profits Advertised the company, and participated in sales and projects to expand product knowledge Developed marketing strategies to promote sales and improve profits