Ally McFarland

Director of Customer Experience at haku
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Miami-Fort Lauderdale Area

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Director of Customer Experience
      • Jan 2020 - Present

    • Senior Customer Experience Manager
      • Apr 2018 - Jan 2020

    • Customer Success Representative
      • Mar 2017 - Apr 2018

      • Manage a portfolio of event organizers for endurance races (marathons, triathlons, etc) and monitor their event's success • Work closely with event organizers on different ways to help them promote and market their events to more people using haku's social and marketing tools • Provide training on all haku products to new event organizers during the on-boarding process • Create an online support system and publish user guides and answers to most asked questions • Support participants with any registration questions and route questions to the appropriate event organizer • Document customer feature requests and work closely with the development team to help prioritize incoming requests • Provide training to existing customers on any new features and products Show less

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Spin Instructor
      • Aug 2016 - Feb 2017

    • United States
    • Sports Teams and Clubs
    • 200 - 300 Employee
    • Communications / Digital Media Intern
      • Nov 2015 - Jun 2016

      • Assist in all Communications aspects of game days – setting up press box, credentials, media lounge, press conferences • Research and compile game notes and statistics reports for front office executives and the media • Assist with the weekly prospect report for Portland (AHL) and Manchester (ECHL) • Write intermission reports and record and transcribe player and coach interviews for the media during home games • Assist with Panthers Ice Den social media and the Panthers Pinterest page • Create and maintain statistics spreadsheets for season highs/lows, and miscellaneous season and playoff statistics Show less

    • United States
    • Spectator Sports
    • 300 - 400 Employee
    • Communications Intern (full-time)
      • Jan 2015 - Dec 2015

      • Maintain daily news clips and assist in production of statistical reports for front office executives and coaches • Assist in execution of press conferences and events (including 2017 MLB All-Star Game announcement) • Assist in production of 2015 Marlins Media Guide, proofread the media guide and daily game notes • Write and compile the daily Minor League Reports for all of the Minor League teams • Print and distribute game day materials to the media and visiting PR • Assist in press box setup before all home games • Write and distribute post-game notes to the media and coaches • Help publicize Marlins’ charitable, community and marketing efforts • Assist with writing press releases and media alerts for the club and Marlins Park Show less

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Member Services
      • Jun 2014 - Dec 2014

      • Sales – Club memberships, personal training sessions, other packages and plans • Administration – Front desk duties and all patron services • Sales – Club memberships, personal training sessions, other packages and plans • Administration – Front desk duties and all patron services

    • Lifeguard/Front Desk Assistant
      • May 2013 - May 2014

      • Lifeguard at the Patti and Herbert Allen Wellness Center on campus • Lifeguard, CPR, AED, and First Aid trained, certified and prepared • Worked front desk and assisted with any patron membership problems or questions • Lifeguard at the Patti and Herbert Allen Wellness Center on campus • Lifeguard, CPR, AED, and First Aid trained, certified and prepared • Worked front desk and assisted with any patron membership problems or questions

    • United States
    • Sports Teams and Clubs
    • 200 - 300 Employee
    • Communications Intern
      • Aug 2013 - Dec 2013

      • Assisted in all Communications aspects of game days—created and distributed all media credentials, set up morning skate, the press box, referee lounge and recorded interviews post-game • Researched and compiled game notes, statistics reports, and media clips for the press box and media • Recorded and transcribed player and coach interviews for the media • Wrote articles for the Florida Panthers website • Assisted with social media with live tweets during games, Instagram, and Pinterest • Wrote press releases for the Florida Panthers and BB&T Center • Updated the prospect report each week for San Antonio (AHL) and Cincinnati (ECHL) • Created several Microsoft Excel spreadsheets for milestone sheets and season high/low statistics Show less

    • United States
    • Non-profit Organizations
    • 500 - 600 Employee
    • Public Relations Chair
      • Jan 2013 - Dec 2013

      • Director of marketing and publicity for all chapter events and offices • Maintained chapter’s social media presence on Instagram, Tumblr, Facebook, Twitter and chapter website • Served on Alumnae Relations Committee and authored updates for The Adelphean, the sorority’s magazine • Submitted monthly PR reports and issued press releases to on-campus news sources • Served on Chapter Recruitment Team and developed marketing strategies for recruiting events • Director of marketing and publicity for all chapter events and offices • Maintained chapter’s social media presence on Instagram, Tumblr, Facebook, Twitter and chapter website • Served on Alumnae Relations Committee and authored updates for The Adelphean, the sorority’s magazine • Submitted monthly PR reports and issued press releases to on-campus news sources • Served on Chapter Recruitment Team and developed marketing strategies for recruiting events

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Lacrosse and Landsports Director
      • Jun 2011 - Aug 2012

    • Senior Division Leader
      • Jun 2011 - Aug 2012

    • Summer Camp Counselor
      • Jun 2009 - Aug 2012

Education

  • University of Miami
    Bachelor of Science (B.S.), Communications
    2010 - 2014

Community

You need to have a working account to view this content. Click here to join now