Ally McFarland
Director of Customer Experience at haku- Claim this Profile
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Bio
Experience
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haku
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United States
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Software Development
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1 - 100 Employee
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Director of Customer Experience
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Jan 2020 - Present
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Senior Customer Experience Manager
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Apr 2018 - Jan 2020
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Customer Success Representative
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Mar 2017 - Apr 2018
• Manage a portfolio of event organizers for endurance races (marathons, triathlons, etc) and monitor their event's success • Work closely with event organizers on different ways to help them promote and market their events to more people using haku's social and marketing tools • Provide training on all haku products to new event organizers during the on-boarding process • Create an online support system and publish user guides and answers to most asked questions • Support participants with any registration questions and route questions to the appropriate event organizer • Document customer feature requests and work closely with the development team to help prioritize incoming requests • Provide training to existing customers on any new features and products Show less
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LA Fitness
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Spin Instructor
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Aug 2016 - Feb 2017
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Florida Panthers
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United States
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Sports Teams and Clubs
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200 - 300 Employee
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Communications / Digital Media Intern
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Nov 2015 - Jun 2016
• Assist in all Communications aspects of game days – setting up press box, credentials, media lounge, press conferences • Research and compile game notes and statistics reports for front office executives and the media • Assist with the weekly prospect report for Portland (AHL) and Manchester (ECHL) • Write intermission reports and record and transcribe player and coach interviews for the media during home games • Assist with Panthers Ice Den social media and the Panthers Pinterest page • Create and maintain statistics spreadsheets for season highs/lows, and miscellaneous season and playoff statistics Show less
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Miami Marlins and loanDepot park
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United States
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Spectator Sports
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300 - 400 Employee
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Communications Intern (full-time)
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Jan 2015 - Dec 2015
• Maintain daily news clips and assist in production of statistical reports for front office executives and coaches • Assist in execution of press conferences and events (including 2017 MLB All-Star Game announcement) • Assist in production of 2015 Marlins Media Guide, proofread the media guide and daily game notes • Write and compile the daily Minor League Reports for all of the Minor League teams • Print and distribute game day materials to the media and visiting PR • Assist in press box setup before all home games • Write and distribute post-game notes to the media and coaches • Help publicize Marlins’ charitable, community and marketing efforts • Assist with writing press releases and media alerts for the club and Marlins Park Show less
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Beacon Hill Athletic Clubs
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Member Services
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Jun 2014 - Dec 2014
• Sales – Club memberships, personal training sessions, other packages and plans • Administration – Front desk duties and all patron services • Sales – Club memberships, personal training sessions, other packages and plans • Administration – Front desk duties and all patron services
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Lifeguard/Front Desk Assistant
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May 2013 - May 2014
• Lifeguard at the Patti and Herbert Allen Wellness Center on campus • Lifeguard, CPR, AED, and First Aid trained, certified and prepared • Worked front desk and assisted with any patron membership problems or questions • Lifeguard at the Patti and Herbert Allen Wellness Center on campus • Lifeguard, CPR, AED, and First Aid trained, certified and prepared • Worked front desk and assisted with any patron membership problems or questions
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Florida Panthers
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United States
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Sports Teams and Clubs
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200 - 300 Employee
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Communications Intern
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Aug 2013 - Dec 2013
• Assisted in all Communications aspects of game days—created and distributed all media credentials, set up morning skate, the press box, referee lounge and recorded interviews post-game • Researched and compiled game notes, statistics reports, and media clips for the press box and media • Recorded and transcribed player and coach interviews for the media • Wrote articles for the Florida Panthers website • Assisted with social media with live tweets during games, Instagram, and Pinterest • Wrote press releases for the Florida Panthers and BB&T Center • Updated the prospect report each week for San Antonio (AHL) and Cincinnati (ECHL) • Created several Microsoft Excel spreadsheets for milestone sheets and season high/low statistics Show less
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Alpha Delta Pi Sorority
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United States
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Non-profit Organizations
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500 - 600 Employee
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Public Relations Chair
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Jan 2013 - Dec 2013
• Director of marketing and publicity for all chapter events and offices • Maintained chapter’s social media presence on Instagram, Tumblr, Facebook, Twitter and chapter website • Served on Alumnae Relations Committee and authored updates for The Adelphean, the sorority’s magazine • Submitted monthly PR reports and issued press releases to on-campus news sources • Served on Chapter Recruitment Team and developed marketing strategies for recruiting events • Director of marketing and publicity for all chapter events and offices • Maintained chapter’s social media presence on Instagram, Tumblr, Facebook, Twitter and chapter website • Served on Alumnae Relations Committee and authored updates for The Adelphean, the sorority’s magazine • Submitted monthly PR reports and issued press releases to on-campus news sources • Served on Chapter Recruitment Team and developed marketing strategies for recruiting events
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YMCA Camp Coniston
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Lacrosse and Landsports Director
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Jun 2011 - Aug 2012
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Senior Division Leader
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Jun 2011 - Aug 2012
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Summer Camp Counselor
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Jun 2009 - Aug 2012
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Education
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University of Miami
Bachelor of Science (B.S.), Communications