Experience

Alleyway Designs

• Canada
• Design Services
• 1 - 100 Employee

• Founder & Director

  • Jan 2015 - Present

  An independent design studio specialising in brand creation, visual identity, packaging design and web design. Shoes off, feet first, we follow curiosity to explore connection through concept, originality through content, and complexity through copy. We’re welcoming and approachable and it’s kind of our secret sauce. We don’t follow a strict set of systems, we often shoot from the hip as we find ideas flow naturally from organic conversations. We keep our minds wide open, believe collaboration is key, never take ourselves too seriously, and trust that a shitty idea usually leads to a good one. Built from the ground up, I oversaw, managed and coordinated everything including but not limited to; marketing, project management, bookkeeping, sales, HR and customer relationships. Alleyway Designs services clients worldwide with majority of client base residing in Australia.



Delano Specialty Coffee

• Australia
• Restaurants
• 1 - 100 Employee

• Brand Development & Marketing Coordinator

  • 2016 - 2018

  Consisted of brand researching, monitoring market trends and developing advertising and social media marketing materials. Ensuring the brand always maintained a good relationship with our target audience and market. Designed tangible elements of the business such as: product packaging, trade show materials and all print publication materials. Since starting in this role, social interaction and online revenue has significantly increased by 60%. Consisted of brand researching, monitoring market trends and developing advertising and social media marketing materials. Ensuring the brand always maintained a good relationship with our target audience and market. Designed tangible elements of the business such as: product packaging, trade show materials and all print publication materials. Since starting in this role, social interaction and online revenue has significantly increased by 60%.