Ally Burton
Marketing Coordinator at Freixenet Mionetto USA- Claim this Profile
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English -
Topline Score
Bio
Credentials
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WSET Level 1 Spirits Certification
WSET — Wine & Spirit Education TrustMay, 2022- Sep, 2024 -
Layout and Composition: Marketing Collateral
LinkedInMar, 2021- Sep, 2024 -
Creative Cloud Crash Course
LinkedInFeb, 2021- Sep, 2024 -
Lean Six Sigma Green Belt (ICGB)
Boston UniversityDec, 2018- Sep, 2024 -
Google Ads Display Certification
Google AdsMar, 2020- Sep, 2024 -
Google Ads - Measurement Certification
Google AdsFeb, 2020- Sep, 2024
Experience
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Freixenet Mionetto USA
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United States
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Wine & Spirits
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1 - 100 Employee
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Marketing Coordinator
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May 2023 - Present
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Teuwen Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Coordinator
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Sep 2022 - May 2023
-Provided wide-ranging support for institutional wine & spirits clients: BNIC (Bureau National Interprofessionnel du Cognac), Château La Coste, Alto Adige Wines, and Quintessential -Updated, researched, and managed media and influencer lists, sample inventory, clip tracking & activity reports -Wrote press releases, pitches, fact sheets, biographies, & social media content calendars -Assisted with the development and coordination, at all levels, for high impact media campaigns and events -Worked on campaigns across media, trade, influencers, consumer and social media, regularly engaging with prominent media representatives and journalists Show less
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Moët Hennessy
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France
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Beverage Manufacturing
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700 & Above Employee
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Brand Marketing Coordinator, Belvedere Vodka
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Jul 2021 - Jul 2022
-Collaborated with the Assoc & Sr. Brand Manager to define brand strategy and marketing objectives to support the delivery of MHUSA 2030 Strategy -Supported brand planning process: development of marketing programs from ideation to execution -Coordinated with BTL Agency team to design & develop elevated POS materials and brand assets -Managed E-retail programs in partnership with E-retail teams; developed creative content: banners/social copy -Managed brand assets library, compiled vodka category competitive reports, produced comprehensive monthly newsletters (utilized IRI/toplines data), placed product orders & POSM shipments Show less
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VinePair
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Brand Partnerships Intern
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Mar 2021 - Jul 2021
-Assisted Brand Partnerships team in the execution of brand partner programs from launch to completion. Campaign elements included: custom content creation/publication, video/social/email content creation & distribution, and virtual event production -Created media outlines/proposals for campaign pitches, managed creative assets, & created performance reports -Participated in brainstorms to create custom campaigns for the country’s largest wine/beer/spirits publication -Assisted Brand Partnerships team in the execution of brand partner programs from launch to completion. Campaign elements included: custom content creation/publication, video/social/email content creation & distribution, and virtual event production -Created media outlines/proposals for campaign pitches, managed creative assets, & created performance reports -Participated in brainstorms to create custom campaigns for the country’s largest wine/beer/spirits publication
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Boston University School of Public Health
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United States
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Higher Education
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300 - 400 Employee
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Starbucks COVID Community Information Exchange (CCIE) Policy Coder
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Sep 2020 - Jan 2021
-Identified, located, and coded relevant COVID-19 state and local regulations in the Starbucks CCIE database, a publicly available database that captures coronavirus regulations for restaurants and the food industry -Verified existing data in the CCIE database and provided quality assurance -Identified gaps and recommended system enhancements -Collaborated as part of a team with policy coders, faculty mentor, and Starbucks corporate partners -Identified, located, and coded relevant COVID-19 state and local regulations in the Starbucks CCIE database, a publicly available database that captures coronavirus regulations for restaurants and the food industry -Verified existing data in the CCIE database and provided quality assurance -Identified gaps and recommended system enhancements -Collaborated as part of a team with policy coders, faculty mentor, and Starbucks corporate partners
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Sharebite
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United States
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Software Development
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1 - 100 Employee
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Junior Account Executive
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Jun 2020 - Aug 2020
-Grew the NYC based startup’s network of restaurant partners on their corporate food ordering platform by identifying new leads and reaching decision makers within target businesses -Engaged prospective clients through emailing and cold calling -Scheduled sales meetings on behalf of the VP of Sales and successfully executed signing 40+ new restaurant deals, thus playing an integral role in Sharebite’s national geographic expansion into new markets -Utilized Salesforce to document and record activities, track conversion metrics, and monitor progress Show less
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DoubleTree Suites by Hilton Boston Cambridge
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United States
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Hotels and Motels
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1 - 100 Employee
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Food and Beverage Intern
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Jun 2019 - Aug 2019
- Helped manage 5 outlets simultaneously (Boathouse 500 Restaurant, Fusion Lounge, Rooftop Bar, In-room dining, & Scullers Jazz Club) -Actively used the Agilysys system to input food/drink orders & validate parking, input payroll into ADP system, and used Avero software to track outlet sales, see revenue forecasts, and input event feedback -Tracked liquor inventory, placed orders, and calculated new par values based off past liquor sales data -Assisted in managing events (live music, bar tap takeovers, D.J Events, famous jazz artists, radio mix lounges) on the rooftop and in the jazz club; dealt with guest issues, sat guests, ran food, assisted servers/bartenders -Marketed the rooftop through Instagram; attended harbor cruise to pass out flyers and promote the rooftop bar Show less
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Caiger & Co. Catering
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United Kingdom
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Events Services
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1 - 100 Employee
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Catering and Events Intern
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Feb 2019 - Apr 2019
-Worked on Adobe InDesign to create quotes for potential clients; emailed hire quotes to companies to find costings -Helped research new menu ideas, created mood boards to include with quotes, found recipe costings, kept track of food/alcohol inventory, updated tasks on Miestertask software -Updated events on Hubspot software to keep track of won and lost events, pricing, and business trends -Worked on Adobe InDesign to create quotes for potential clients; emailed hire quotes to companies to find costings -Helped research new menu ideas, created mood boards to include with quotes, found recipe costings, kept track of food/alcohol inventory, updated tasks on Miestertask software -Updated events on Hubspot software to keep track of won and lost events, pricing, and business trends
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City Winery
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United States
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Entertainment Providers
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200 - 300 Employee
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Private Events Intern
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Sep 2018 - Dec 2018
-Helped develop, organize, and manage all events from the point of contract to the hands-on execution of the event. -Created and maintained detailed BEOs using Tripleseat software, helped set up for events, greeted guests, and completed other event related tasks throughout the concert and event spaces -Helped develop, organize, and manage all events from the point of contract to the hands-on execution of the event. -Created and maintained detailed BEOs using Tripleseat software, helped set up for events, greeted guests, and completed other event related tasks throughout the concert and event spaces
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Spoon University
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Editorial Team Writer
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Sep 2017 - Dec 2018
-Developed content ideas for articles as a part of BU’s chapter of the food and lifestyle blog. -Worked alongside Spoon marketing, photography, and editorial teams in order to meet publication deadlines. -Developed content ideas for articles as a part of BU’s chapter of the food and lifestyle blog. -Worked alongside Spoon marketing, photography, and editorial teams in order to meet publication deadlines.
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Eataly
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United States
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Food and Beverage Services
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700 & Above Employee
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Hostess at Serra on the Roof
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Jun 2018 - Aug 2018
-Greeted guests upon arrival, made sense of guests’ needs, and seated customers at assigned table numbers -Provided guests information and answered questions in person and over the phone -Organized reservations and walk-ins, checked guests in, and monitored the floor using the Opentable system -Greeted guests upon arrival, made sense of guests’ needs, and seated customers at assigned table numbers -Provided guests information and answered questions in person and over the phone -Organized reservations and walk-ins, checked guests in, and monitored the floor using the Opentable system
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Sigma Delta Tau
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United States
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Non-profit Organization Management
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200 - 300 Employee
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Sisterhood Chair
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Jan 2018 - May 2018
-Planned events/outings for the chapter in order to encourage bonding and community amongst members. -Planned events/outings for the chapter in order to encourage bonding and community amongst members.
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Boston University - School of Hospitality Administration
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Higher Education
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SHA Gov Events Planning Committee
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Sep 2017 - May 2018
-Collaborated with other committee members to plan school wide events -Tasks included: Visiting venues in Boston, managing event budgets, setting up event spaces, crafting decorations
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Peer Mentor
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May 2017 - May 2018
-Guided new students studying hospitality as they transitioned to college life. -Offered advice and answered questions before their arrival; attended orientation events to engage students.
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Camp Canadensis
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United States
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Recreational Facilities
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1 - 100 Employee
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Camp Counselor
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Jun 2017 - Aug 2017
-Supervised and mentored campers as their bunk counselor. -Helped campers develop sportsmanship, communication, and independence while personally developing personal growth and leadership skills. -Supervised and mentored campers as their bunk counselor. -Helped campers develop sportsmanship, communication, and independence while personally developing personal growth and leadership skills.
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Boston University
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United States
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Higher Education
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700 & Above Employee
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Admission Ambassador
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Dec 2016 - May 2017
-Guided on campus tours and provided first hand insight about Boston University to prospective students and their families. -Guided on campus tours and provided first hand insight about Boston University to prospective students and their families.
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Banquet Server
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Sep 2016 - Apr 2017
-Worked under the supervision of the Catering Sales Manager on events throughout the club -Tasks included: set-up and breakdown of events, taking food/drink orders, assisting and serving guests -Worked under the supervision of the Catering Sales Manager on events throughout the club -Tasks included: set-up and breakdown of events, taking food/drink orders, assisting and serving guests
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Education
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Boston University
Master's degree, Hospitality Administration/Management -
Boston University
Bachelor’s Degree, Hospitality Administration