Ally Burton

Marketing Coordinator at Freixenet Mionetto USA
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Contact Information
Location
New York, New York, United States, US
Languages
  • English -

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Credentials

  • WSET Level 1 Spirits Certification
    WSET — Wine & Spirit Education Trust
    May, 2022
    - Sep, 2024
  • Layout and Composition: Marketing Collateral
    LinkedIn
    Mar, 2021
    - Sep, 2024
  • Creative Cloud Crash Course
    LinkedIn
    Feb, 2021
    - Sep, 2024
  • Lean Six Sigma Green Belt (ICGB)
    Boston University
    Dec, 2018
    - Sep, 2024
  • Google Ads Display Certification
    Google Ads
    Mar, 2020
    - Sep, 2024
  • Google Ads - Measurement Certification
    Google Ads
    Feb, 2020
    - Sep, 2024

Experience

    • United States
    • Wine & Spirits
    • 1 - 100 Employee
    • Marketing Coordinator
      • May 2023 - Present
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Coordinator
      • Sep 2022 - May 2023

      -Provided wide-ranging support for institutional wine & spirits clients: BNIC (Bureau National Interprofessionnel du Cognac), Château La Coste, Alto Adige Wines, and Quintessential -Updated, researched, and managed media and influencer lists, sample inventory, clip tracking & activity reports -Wrote press releases, pitches, fact sheets, biographies, & social media content calendars -Assisted with the development and coordination, at all levels, for high impact media campaigns and events -Worked on campaigns across media, trade, influencers, consumer and social media, regularly engaging with prominent media representatives and journalists Show less

    • France
    • Beverage Manufacturing
    • 700 & Above Employee
    • Brand Marketing Coordinator, Belvedere Vodka
      • Jul 2021 - Jul 2022

      -Collaborated with the Assoc & Sr. Brand Manager to define brand strategy and marketing objectives to support the delivery of MHUSA 2030 Strategy -Supported brand planning process: development of marketing programs from ideation to execution -Coordinated with BTL Agency team to design & develop elevated POS materials and brand assets -Managed E-retail programs in partnership with E-retail teams; developed creative content: banners/social copy -Managed brand assets library, compiled vodka category competitive reports, produced comprehensive monthly newsletters (utilized IRI/toplines data), placed product orders & POSM shipments Show less

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Brand Partnerships Intern
      • Mar 2021 - Jul 2021

      -Assisted Brand Partnerships team in the execution of brand partner programs from launch to completion. Campaign elements included: custom content creation/publication, video/social/email content creation & distribution, and virtual event production -Created media outlines/proposals for campaign pitches, managed creative assets, & created performance reports -Participated in brainstorms to create custom campaigns for the country’s largest wine/beer/spirits publication -Assisted Brand Partnerships team in the execution of brand partner programs from launch to completion. Campaign elements included: custom content creation/publication, video/social/email content creation & distribution, and virtual event production -Created media outlines/proposals for campaign pitches, managed creative assets, & created performance reports -Participated in brainstorms to create custom campaigns for the country’s largest wine/beer/spirits publication

    • United States
    • Higher Education
    • 300 - 400 Employee
    • Starbucks COVID Community Information Exchange (CCIE) Policy Coder
      • Sep 2020 - Jan 2021

      -Identified, located, and coded relevant COVID-19 state and local regulations in the Starbucks CCIE database, a publicly available database that captures coronavirus regulations for restaurants and the food industry -Verified existing data in the CCIE database and provided quality assurance -Identified gaps and recommended system enhancements -Collaborated as part of a team with policy coders, faculty mentor, and Starbucks corporate partners -Identified, located, and coded relevant COVID-19 state and local regulations in the Starbucks CCIE database, a publicly available database that captures coronavirus regulations for restaurants and the food industry -Verified existing data in the CCIE database and provided quality assurance -Identified gaps and recommended system enhancements -Collaborated as part of a team with policy coders, faculty mentor, and Starbucks corporate partners

    • United States
    • Software Development
    • 1 - 100 Employee
    • Junior Account Executive
      • Jun 2020 - Aug 2020

      -Grew the NYC based startup’s network of restaurant partners on their corporate food ordering platform by identifying new leads and reaching decision makers within target businesses -Engaged prospective clients through emailing and cold calling -Scheduled sales meetings on behalf of the VP of Sales and successfully executed signing 40+ new restaurant deals, thus playing an integral role in Sharebite’s national geographic expansion into new markets -Utilized Salesforce to document and record activities, track conversion metrics, and monitor progress Show less

    • United States
    • Hotels and Motels
    • 1 - 100 Employee
    • Food and Beverage Intern
      • Jun 2019 - Aug 2019

      - Helped manage 5 outlets simultaneously (Boathouse 500 Restaurant, Fusion Lounge, Rooftop Bar, In-room dining, & Scullers Jazz Club) -Actively used the Agilysys system to input food/drink orders & validate parking, input payroll into ADP system, and used Avero software to track outlet sales, see revenue forecasts, and input event feedback -Tracked liquor inventory, placed orders, and calculated new par values based off past liquor sales data -Assisted in managing events (live music, bar tap takeovers, D.J Events, famous jazz artists, radio mix lounges) on the rooftop and in the jazz club; dealt with guest issues, sat guests, ran food, assisted servers/bartenders -Marketed the rooftop through Instagram; attended harbor cruise to pass out flyers and promote the rooftop bar Show less

    • United Kingdom
    • Events Services
    • 1 - 100 Employee
    • Catering and Events Intern
      • Feb 2019 - Apr 2019

      -Worked on Adobe InDesign to create quotes for potential clients; emailed hire quotes to companies to find costings -Helped research new menu ideas, created mood boards to include with quotes, found recipe costings, kept track of food/alcohol inventory, updated tasks on Miestertask software -Updated events on Hubspot software to keep track of won and lost events, pricing, and business trends -Worked on Adobe InDesign to create quotes for potential clients; emailed hire quotes to companies to find costings -Helped research new menu ideas, created mood boards to include with quotes, found recipe costings, kept track of food/alcohol inventory, updated tasks on Miestertask software -Updated events on Hubspot software to keep track of won and lost events, pricing, and business trends

    • United States
    • Entertainment Providers
    • 200 - 300 Employee
    • Private Events Intern
      • Sep 2018 - Dec 2018

      -Helped develop, organize, and manage all events from the point of contract to the hands-on execution of the event. -Created and maintained detailed BEOs using Tripleseat software, helped set up for events, greeted guests, and completed other event related tasks throughout the concert and event spaces -Helped develop, organize, and manage all events from the point of contract to the hands-on execution of the event. -Created and maintained detailed BEOs using Tripleseat software, helped set up for events, greeted guests, and completed other event related tasks throughout the concert and event spaces

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Editorial Team Writer
      • Sep 2017 - Dec 2018

      -Developed content ideas for articles as a part of BU’s chapter of the food and lifestyle blog. -Worked alongside Spoon marketing, photography, and editorial teams in order to meet publication deadlines. -Developed content ideas for articles as a part of BU’s chapter of the food and lifestyle blog. -Worked alongside Spoon marketing, photography, and editorial teams in order to meet publication deadlines.

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Hostess at Serra on the Roof
      • Jun 2018 - Aug 2018

      -Greeted guests upon arrival, made sense of guests’ needs, and seated customers at assigned table numbers -Provided guests information and answered questions in person and over the phone -Organized reservations and walk-ins, checked guests in, and monitored the floor using the Opentable system -Greeted guests upon arrival, made sense of guests’ needs, and seated customers at assigned table numbers -Provided guests information and answered questions in person and over the phone -Organized reservations and walk-ins, checked guests in, and monitored the floor using the Opentable system

    • United States
    • Non-profit Organization Management
    • 200 - 300 Employee
    • Sisterhood Chair
      • Jan 2018 - May 2018

      -Planned events/outings for the chapter in order to encourage bonding and community amongst members. -Planned events/outings for the chapter in order to encourage bonding and community amongst members.

    • SHA Gov Events Planning Committee
      • Sep 2017 - May 2018

      -Collaborated with other committee members to plan school wide events -Tasks included: Visiting venues in Boston, managing event budgets, setting up event spaces, crafting decorations

    • Peer Mentor
      • May 2017 - May 2018

      -Guided new students studying hospitality as they transitioned to college life. -Offered advice and answered questions before their arrival; attended orientation events to engage students.

    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Camp Counselor
      • Jun 2017 - Aug 2017

      -Supervised and mentored campers as their bunk counselor. -Helped campers develop sportsmanship, communication, and independence while personally developing personal growth and leadership skills. -Supervised and mentored campers as their bunk counselor. -Helped campers develop sportsmanship, communication, and independence while personally developing personal growth and leadership skills.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Admission Ambassador
      • Dec 2016 - May 2017

      -Guided on campus tours and provided first hand insight about Boston University to prospective students and their families. -Guided on campus tours and provided first hand insight about Boston University to prospective students and their families.

    • Banquet Server
      • Sep 2016 - Apr 2017

      -Worked under the supervision of the Catering Sales Manager on events throughout the club -Tasks included: set-up and breakdown of events, taking food/drink orders, assisting and serving guests -Worked under the supervision of the Catering Sales Manager on events throughout the club -Tasks included: set-up and breakdown of events, taking food/drink orders, assisting and serving guests

Education

  • Boston University
    Master's degree, Hospitality Administration/Management
    2020 - 2021
  • Boston University
    Bachelor’s Degree, Hospitality Administration
    2016 - 2020

Community

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