Experience

NTWRK
• Australia
• Business Consulting and Services
• Data Analytics Manager

  • Nov 2021 - Present


The Bouqs Company

• United States
• Retail
• 1 - 100 Employee

• Manager of Analytics

  • Apr 2019 - Nov 2021

• Data Analyst

  • Apr 2019 - Nov 2019



TrueCar, Inc.

• United States
• Technology, Information and Internet
• 300 - 400 Employee

• Sr. Vehicle Data Analyst

  • Apr 2018 - Apr 2019

  Lead a team of 6 who are responsible for importing, normalizing, and publishing large sets of vehicle data sourced from several 3rd party data providers. Aggregate multiple data sets using SQL, Tableau, and Excel, to build comprehensive reports on vehicle data coverage for a moving set of inventory.Developed (and now lead) project management for the team by implementing JIRA and Tableau, which allowed us to identify top priorities, goal tracking, and project ownership; this improved our efficiency on executing multiple projects across deadlines.

• Data Editor

  • Jun 2017 - Apr 2018



BloomNation

• United States
• Technology, Information and Internet

• E-Commerce & Merchandise Strategy

  • Apr 2015 - Jun 2017

  Project Management • Planned seasonal inventory for all 7 brand categories, including our private label collection, florist signature collections, and licensed third-party merchandise. • In charge of the development and launch of BloomNation's private-label catalogs; the catalog went from idea generation to launch in 4 weeks with a 160% ROI in the first three weeks of its' release. • Managed vendor negotiations, product specifications, and pricing strategy for the content and products displayed on bloomnation.com. Research & Analytics • Built comprehensive financial reports to analyze historical sales data and identify trends, forecasts, and growth opportunities, which lead to a 45% YoY revenue increase in assigned territory. • Leveraged Google Analytics to identify trends in traffic behavior, customer acquisition, and product performance to drive conversion and average order value. • Sourced external databases from wholesalers to update frequent changes in costs & availability of raw materials. • Advised Product Team on growth opportunities by suggesting a new sorting method that prioritizes products by zip code and delivery fee; this led to a new algorithm that let's customers sort by delivery fee, delivery date & zip code. Conversion increased by 50%. • Consulted clients on product & pricing strategies by performing analytical "deep dives" and leveraging data to negotiate products and price changes; this led to substantial improvement in clients' conversion rate. Content Development • Created content, based on research and analytics, on the best e-commerce practices for the florist community blog. • Built seasonal product trend guides used for marketing content, web page banners, product development, and assortment plans. • Wrote call scripts for the support and sales team to manage client expectations and communicate key growth indicators. • Teamed up with Marketing to provide necessary research and product content to align forecasts with seasonal campaigns.



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Retail Sales - Women's Designer Apparel

  • Apr 2014 - Jan 2015

  • Engaged customers by providing extensive product knowledge and styling assistance to meet customer needs. • Managed inventory flow by tracking shipments and monitoring merchandise sell-through rates. • Opened new rewards accounts and developed lasting relationships to increase customer retention. • Engaged customers by providing extensive product knowledge and styling assistance to meet customer needs. • Managed inventory flow by tracking shipments and monitoring merchandise sell-through rates. • Opened new rewards accounts and developed lasting relationships to increase customer retention.



Satellite EDM

• Musicians
• 1 - 100 Employee

• E-Commerce Merchandise Intern

  • Sep 2013 - Mar 2014

  • Responsible for developing an apparel business strategy sanctioning large scale production and small scale production seamlessly. • Coordinated a supply chain management system through finding and integrating suppliers, manufacturers, and warehousing centers to provide the fastest lead times. • Conducted extensive research on the music merchandising industry to define the cost of production, ROI, licensing royalties, profit margins, and brand development for our business. • Responsible for developing an apparel business strategy sanctioning large scale production and small scale production seamlessly. • Coordinated a supply chain management system through finding and integrating suppliers, manufacturers, and warehousing centers to provide the fastest lead times. • Conducted extensive research on the music merchandising industry to define the cost of production, ROI, licensing royalties, profit margins, and brand development for our business.

• Retail Management Intern

  • Jun 2013 - Jul 2013

  • Shadowed department and store managers to gain insight on how to manage a multi-million dollar department. • Monitored sales and inventory reports through Microsoft Excel to determine the strength of the business and product assortment. • Achieved or exceeded sales goals by establishing lasting customer relationships and promoting complimentary merchandise • Managed the flow of merchandise within the department by handling inventory, processing new shipments, and fulfilling direct-to-customer orders.