Allissa Lewis
Senior Account Manager - MTN DEW & Game Fuel at Experience-Interaction- Claim this Profile
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Bio
Joshua Harrell
Allissa is an exceptionally innovative marketer and a genuinely empathetic leader. She worked directly with our leisure suppliers to craft intricate marketing programs helping them achieve their annual strategic objectives. The performance of these programs and the ability to forge strong relationships with our suppliers had a visible impact on our bottom line. Additionally, she developed marketing products specifically aimed at increasing the amount of marketing funds we received from our strategic partners. She exceeded all expectations in this uncharted territory for our company. From day one, Allissa demonstrated that she was a natural leader. She joined our team as new brands and programs were launching at a rapid rate. Whether it was leading the marketing team or a cross-functional team to complete a vital component of a project, she always lead with passion. Allissa possessed the conviction it took to see things through to the finish line every time. She worked directly with the Executive and Leadership teams daily. She proved invaluable through her carefully-considered contributions, whether they were sharing her observations, challenging an idea, or offering up new solutions. She was always an active participant, which is what you want in the boardroom. Quickly, Allissa became a trusted advisor to me. While my team and I will miss her, I know she will always be a phenomenal force on any team she joins.
Ryan N. Bennett
Allissa brought a wealth of experience in travel marketing to WorldVia. She built an amazing rapport with both our travel suppliers and the independent small business travel agents that we supported on a daily basis. Her attention to detail and customer focus was essential to leading successful simultaneous omnichannel marketing campaigns for our leisure travel business. Additionally, as the leader of our leisure marketing team, Allissa created a fun, productive environment for our marketing team to work and thrive within, along with providing mentoring and coaching. Allissa is an asset to any marketing team she is a member of.
Joshua Harrell
Allissa is an exceptionally innovative marketer and a genuinely empathetic leader. She worked directly with our leisure suppliers to craft intricate marketing programs helping them achieve their annual strategic objectives. The performance of these programs and the ability to forge strong relationships with our suppliers had a visible impact on our bottom line. Additionally, she developed marketing products specifically aimed at increasing the amount of marketing funds we received from our strategic partners. She exceeded all expectations in this uncharted territory for our company. From day one, Allissa demonstrated that she was a natural leader. She joined our team as new brands and programs were launching at a rapid rate. Whether it was leading the marketing team or a cross-functional team to complete a vital component of a project, she always lead with passion. Allissa possessed the conviction it took to see things through to the finish line every time. She worked directly with the Executive and Leadership teams daily. She proved invaluable through her carefully-considered contributions, whether they were sharing her observations, challenging an idea, or offering up new solutions. She was always an active participant, which is what you want in the boardroom. Quickly, Allissa became a trusted advisor to me. While my team and I will miss her, I know she will always be a phenomenal force on any team she joins.
Ryan N. Bennett
Allissa brought a wealth of experience in travel marketing to WorldVia. She built an amazing rapport with both our travel suppliers and the independent small business travel agents that we supported on a daily basis. Her attention to detail and customer focus was essential to leading successful simultaneous omnichannel marketing campaigns for our leisure travel business. Additionally, as the leader of our leisure marketing team, Allissa created a fun, productive environment for our marketing team to work and thrive within, along with providing mentoring and coaching. Allissa is an asset to any marketing team she is a member of.
Joshua Harrell
Allissa is an exceptionally innovative marketer and a genuinely empathetic leader. She worked directly with our leisure suppliers to craft intricate marketing programs helping them achieve their annual strategic objectives. The performance of these programs and the ability to forge strong relationships with our suppliers had a visible impact on our bottom line. Additionally, she developed marketing products specifically aimed at increasing the amount of marketing funds we received from our strategic partners. She exceeded all expectations in this uncharted territory for our company. From day one, Allissa demonstrated that she was a natural leader. She joined our team as new brands and programs were launching at a rapid rate. Whether it was leading the marketing team or a cross-functional team to complete a vital component of a project, she always lead with passion. Allissa possessed the conviction it took to see things through to the finish line every time. She worked directly with the Executive and Leadership teams daily. She proved invaluable through her carefully-considered contributions, whether they were sharing her observations, challenging an idea, or offering up new solutions. She was always an active participant, which is what you want in the boardroom. Quickly, Allissa became a trusted advisor to me. While my team and I will miss her, I know she will always be a phenomenal force on any team she joins.
Ryan N. Bennett
Allissa brought a wealth of experience in travel marketing to WorldVia. She built an amazing rapport with both our travel suppliers and the independent small business travel agents that we supported on a daily basis. Her attention to detail and customer focus was essential to leading successful simultaneous omnichannel marketing campaigns for our leisure travel business. Additionally, as the leader of our leisure marketing team, Allissa created a fun, productive environment for our marketing team to work and thrive within, along with providing mentoring and coaching. Allissa is an asset to any marketing team she is a member of.
Joshua Harrell
Allissa is an exceptionally innovative marketer and a genuinely empathetic leader. She worked directly with our leisure suppliers to craft intricate marketing programs helping them achieve their annual strategic objectives. The performance of these programs and the ability to forge strong relationships with our suppliers had a visible impact on our bottom line. Additionally, she developed marketing products specifically aimed at increasing the amount of marketing funds we received from our strategic partners. She exceeded all expectations in this uncharted territory for our company. From day one, Allissa demonstrated that she was a natural leader. She joined our team as new brands and programs were launching at a rapid rate. Whether it was leading the marketing team or a cross-functional team to complete a vital component of a project, she always lead with passion. Allissa possessed the conviction it took to see things through to the finish line every time. She worked directly with the Executive and Leadership teams daily. She proved invaluable through her carefully-considered contributions, whether they were sharing her observations, challenging an idea, or offering up new solutions. She was always an active participant, which is what you want in the boardroom. Quickly, Allissa became a trusted advisor to me. While my team and I will miss her, I know she will always be a phenomenal force on any team she joins.
Ryan N. Bennett
Allissa brought a wealth of experience in travel marketing to WorldVia. She built an amazing rapport with both our travel suppliers and the independent small business travel agents that we supported on a daily basis. Her attention to detail and customer focus was essential to leading successful simultaneous omnichannel marketing campaigns for our leisure travel business. Additionally, as the leader of our leisure marketing team, Allissa created a fun, productive environment for our marketing team to work and thrive within, along with providing mentoring and coaching. Allissa is an asset to any marketing team she is a member of.
Experience
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Experience-Interaction
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Manager - MTN DEW & Game Fuel
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Sep 2021 - Dec 2021
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Look Listen
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United States
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Advertising Services
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1 - 100 Employee
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Client Success Manager - Rinnai
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May 2020 - Sep 2021
Clients: Rinnai, SYF, Madison Reed, Orthodontic Partners • Served as the main account lead, owning client communication and management across three+ project-based and two+ AOR accounts, while managing monthly budget, scopes, and resources across all clients. • Oversaw cross-functional teams in the development of strategic brand initiatives from start to finish, ensuring on-time delivery and profitability, with extreme attention to detail. • Assisted with new business proposals, as… Show more Clients: Rinnai, SYF, Madison Reed, Orthodontic Partners • Served as the main account lead, owning client communication and management across three+ project-based and two+ AOR accounts, while managing monthly budget, scopes, and resources across all clients. • Oversaw cross-functional teams in the development of strategic brand initiatives from start to finish, ensuring on-time delivery and profitability, with extreme attention to detail. • Assisted with new business proposals, as well as identifying future opportunities with current clients in the Healthcare, Fin-tech, Manufacturing, and Cosmetic industries. Client Projects: Full Creative Website redesigns, Paid Social + Search campaigns, Email Marketing, Dev Project Management Show less Clients: Rinnai, SYF, Madison Reed, Orthodontic Partners • Served as the main account lead, owning client communication and management across three+ project-based and two+ AOR accounts, while managing monthly budget, scopes, and resources across all clients. • Oversaw cross-functional teams in the development of strategic brand initiatives from start to finish, ensuring on-time delivery and profitability, with extreme attention to detail. • Assisted with new business proposals, as… Show more Clients: Rinnai, SYF, Madison Reed, Orthodontic Partners • Served as the main account lead, owning client communication and management across three+ project-based and two+ AOR accounts, while managing monthly budget, scopes, and resources across all clients. • Oversaw cross-functional teams in the development of strategic brand initiatives from start to finish, ensuring on-time delivery and profitability, with extreme attention to detail. • Assisted with new business proposals, as well as identifying future opportunities with current clients in the Healthcare, Fin-tech, Manufacturing, and Cosmetic industries. Client Projects: Full Creative Website redesigns, Paid Social + Search campaigns, Email Marketing, Dev Project Management Show less
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WorldVia
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United States
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Travel Arrangements
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1 - 100 Employee
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Global Marketing Manager
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Sep 2019 - Mar 2020
Opportunity cut short due to COVID-19. • Personally increased my department’s revenue by an incremental $150,000 within my first 90 days, by developing and implementing new supplier partnership marketing programs. •Nurtured and expanded strategic relationships across internal C-suite executive team as well as external stakeholders from 35 brands to drive alignment and success for all marketing initiatives within the leisure portfolio. •Led a digital team of four in the creation of… Show more Opportunity cut short due to COVID-19. • Personally increased my department’s revenue by an incremental $150,000 within my first 90 days, by developing and implementing new supplier partnership marketing programs. •Nurtured and expanded strategic relationships across internal C-suite executive team as well as external stakeholders from 35 brands to drive alignment and success for all marketing initiatives within the leisure portfolio. •Led a digital team of four in the creation of integrated marketing campaigns leveraging web, social media, emails, landing pages and videos with an average of six supplier partners monthly. •Presented overall marketing success and sales progress to C-suite leaders weekly •Reported directly to the CMO and CEO Show less Opportunity cut short due to COVID-19. • Personally increased my department’s revenue by an incremental $150,000 within my first 90 days, by developing and implementing new supplier partnership marketing programs. •Nurtured and expanded strategic relationships across internal C-suite executive team as well as external stakeholders from 35 brands to drive alignment and success for all marketing initiatives within the leisure portfolio. •Led a digital team of four in the creation of… Show more Opportunity cut short due to COVID-19. • Personally increased my department’s revenue by an incremental $150,000 within my first 90 days, by developing and implementing new supplier partnership marketing programs. •Nurtured and expanded strategic relationships across internal C-suite executive team as well as external stakeholders from 35 brands to drive alignment and success for all marketing initiatives within the leisure portfolio. •Led a digital team of four in the creation of integrated marketing campaigns leveraging web, social media, emails, landing pages and videos with an average of six supplier partners monthly. •Presented overall marketing success and sales progress to C-suite leaders weekly •Reported directly to the CMO and CEO Show less
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Digitas North America
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United States
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Advertising Services
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700 & Above Employee
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Account Executive - Delta Air Lines, New York Stock Exchange & Verizon
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Aug 2017 - Sep 2019
Clients: Delta Air Lines, Oath (Verizon), & New York Stock Exchange AUGUST 2018 – SEPTEMBER 2019 | Delta Air Lines •Led cross-functional marketing teams to produce large budget media campaigns for Delta Air Line’s retail initiatives increasing overall product revenue YoY. •Cultivated strategic, innovative brand campaigns with numerous moving parts, while delivering consistent client service that exceeded expectations. •Ran ownership of daily project scope, timelines and… Show more Clients: Delta Air Lines, Oath (Verizon), & New York Stock Exchange AUGUST 2018 – SEPTEMBER 2019 | Delta Air Lines •Led cross-functional marketing teams to produce large budget media campaigns for Delta Air Line’s retail initiatives increasing overall product revenue YoY. •Cultivated strategic, innovative brand campaigns with numerous moving parts, while delivering consistent client service that exceeded expectations. •Ran ownership of daily project scope, timelines and resourcing allocations, and adherence to brand guidelines. • Awards: 2019 Webby's - Best Data Driven Campaign, Honoree - Delta Air Lines "Vote Then Fly" AUGUST 2017 – AUGUST 2018 | Oath + New York Stock Exchange •Active in implementing the global relaunch of Oath (a Verizon Company), and its 50+ brands spanning from Social, Tech, Web, and Lifestyle at the Cannes International Creativity Festival. •Sole client manager responsible for nurturing and growing the New York Stock Exchange relationship; communicated daily with Senior Executives. •Consulted in the creation and presentation of new business pitches that led to new clients and IPO dates for the NYSE. Show less Clients: Delta Air Lines, Oath (Verizon), & New York Stock Exchange AUGUST 2018 – SEPTEMBER 2019 | Delta Air Lines •Led cross-functional marketing teams to produce large budget media campaigns for Delta Air Line’s retail initiatives increasing overall product revenue YoY. •Cultivated strategic, innovative brand campaigns with numerous moving parts, while delivering consistent client service that exceeded expectations. •Ran ownership of daily project scope, timelines and… Show more Clients: Delta Air Lines, Oath (Verizon), & New York Stock Exchange AUGUST 2018 – SEPTEMBER 2019 | Delta Air Lines •Led cross-functional marketing teams to produce large budget media campaigns for Delta Air Line’s retail initiatives increasing overall product revenue YoY. •Cultivated strategic, innovative brand campaigns with numerous moving parts, while delivering consistent client service that exceeded expectations. •Ran ownership of daily project scope, timelines and resourcing allocations, and adherence to brand guidelines. • Awards: 2019 Webby's - Best Data Driven Campaign, Honoree - Delta Air Lines "Vote Then Fly" AUGUST 2017 – AUGUST 2018 | Oath + New York Stock Exchange •Active in implementing the global relaunch of Oath (a Verizon Company), and its 50+ brands spanning from Social, Tech, Web, and Lifestyle at the Cannes International Creativity Festival. •Sole client manager responsible for nurturing and growing the New York Stock Exchange relationship; communicated daily with Senior Executives. •Consulted in the creation and presentation of new business pitches that led to new clients and IPO dates for the NYSE. Show less
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Associate Account Executive - Comcast & Aetna
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Dec 2016 - Aug 2017
Clients: Comcast, Aetna, Milton Hershey School, Toys R Us, City of Hope •Managed large-scale corporate branding campaigns from start to finish, producing hundreds of pieces of content at an ultra-fast pace. •Developed strategic marketing campaign plans for high profile clients that led to successfully meeting KPI and ROI goals YoY. •Facilitated media buys, budgets and timelines to ensure clients’ needs. Clients: Comcast, Aetna, Milton Hershey School, Toys R Us, City of Hope •Managed large-scale corporate branding campaigns from start to finish, producing hundreds of pieces of content at an ultra-fast pace. •Developed strategic marketing campaign plans for high profile clients that led to successfully meeting KPI and ROI goals YoY. •Facilitated media buys, budgets and timelines to ensure clients’ needs.
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TransPerfect
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United States
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Translation and Localization
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700 & Above Employee
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Account Manager - P&G
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May 2016 - Dec 2016
Clients: P&G, Delta, Leo Burnett, Digitas •Oversaw $100K+ monthly in global projects including production, creative development, and finance teams for our Fortune 500 clients to meet sales goals. •Maintained extreme attention to detail in a fast-paced environment with quick turnaround times to ensure top quality results. •Facilitated and presented at key sales meetings to C-suite audiences. Clients: P&G, Delta, Leo Burnett, Digitas •Oversaw $100K+ monthly in global projects including production, creative development, and finance teams for our Fortune 500 clients to meet sales goals. •Maintained extreme attention to detail in a fast-paced environment with quick turnaround times to ensure top quality results. •Facilitated and presented at key sales meetings to C-suite audiences.
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Plumbing Distributors Inc.
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United States
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Wholesale
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1 - 100 Employee
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Marketing Coordinator
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Dec 2015 - May 2016
•Coordinated all paid media with outside vendors and manufacturers ensuring consistent brand messaging across platforms. •Designed, planned, and implemented booths for industry Trade Shows aimed at acquiring new partners and customers. •Coordinated all paid media with outside vendors and manufacturers ensuring consistent brand messaging across platforms. •Designed, planned, and implemented booths for industry Trade Shows aimed at acquiring new partners and customers.
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FKC
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Brazil
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Client Management
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Jun 2015 - Jul 2015
•Assisted in the development of social and promotional marketing campaigns covering 300+ stores for Papa Johns UK. •Responsible for market research that launched a global rebrand of Travelbag; the UK’s leading tailor made holiday planner. •Assisted in the development of social and promotional marketing campaigns covering 300+ stores for Papa Johns UK. •Responsible for market research that launched a global rebrand of Travelbag; the UK’s leading tailor made holiday planner.
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Education
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The University of Georgia
Master of Business Administration - MBA -
The University of Georgia
Bachelor of Business Administration - BBA, Marketing
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