Allison Rivera
Director of Digital Marketing at INDIVO, Inc. | Marketing & Advertising- Claim this Profile
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German Elementary proficiency
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French Elementary proficiency
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Italian Elementary proficiency
Topline Score
Bio
Daniel McGonegle
I had the pleasure of working with Allison when she served as Marketing Manager for our Division at DuPont and I quickly realized that as a marketing leader she is truly the "complete package." Is is rare to find a marketing professional who possesses both significant creative capability and the technical skills required to ensure worthwhile ROI on her marketing efforts, but Allison delivers all of the above. And I was always impressed with Allison's ability to learn our business so quickly, her professionalism and her ability to consistently demonstrate exceptional project management skills over the long term. I would highly recommend Allison to any organization looking to reach new heights!
Daniel McGonegle
I had the pleasure of working with Allison when she served as Marketing Manager for our Division at DuPont and I quickly realized that as a marketing leader she is truly the "complete package." Is is rare to find a marketing professional who possesses both significant creative capability and the technical skills required to ensure worthwhile ROI on her marketing efforts, but Allison delivers all of the above. And I was always impressed with Allison's ability to learn our business so quickly, her professionalism and her ability to consistently demonstrate exceptional project management skills over the long term. I would highly recommend Allison to any organization looking to reach new heights!
Daniel McGonegle
I had the pleasure of working with Allison when she served as Marketing Manager for our Division at DuPont and I quickly realized that as a marketing leader she is truly the "complete package." Is is rare to find a marketing professional who possesses both significant creative capability and the technical skills required to ensure worthwhile ROI on her marketing efforts, but Allison delivers all of the above. And I was always impressed with Allison's ability to learn our business so quickly, her professionalism and her ability to consistently demonstrate exceptional project management skills over the long term. I would highly recommend Allison to any organization looking to reach new heights!
Daniel McGonegle
I had the pleasure of working with Allison when she served as Marketing Manager for our Division at DuPont and I quickly realized that as a marketing leader she is truly the "complete package." Is is rare to find a marketing professional who possesses both significant creative capability and the technical skills required to ensure worthwhile ROI on her marketing efforts, but Allison delivers all of the above. And I was always impressed with Allison's ability to learn our business so quickly, her professionalism and her ability to consistently demonstrate exceptional project management skills over the long term. I would highly recommend Allison to any organization looking to reach new heights!
Credentials
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BrightEdge Certified Professional
BrightEdge -
Certified Scrum Product Owner
Scrum Alliance -
Google Ads App Certification
Google -
Google Ads Display Certification
Google -
Google Ads Video Certification
Google -
Google Analytics Certification
Google -
Silverpop Engage Certified
Silverpop, an IBM Company
Experience
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INDIVO, Inc. | Marketing & Advertising
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United States
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Advertising Services
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1 - 100 Employee
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Director of Digital Marketing
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Apr 2016 - Present
• Help clients in varying industries to plan, execute, and evaluate their digital marketing efforts and technology solutions.• Collaborate to build digital products; advise for user experience as well as search engine and digital file optimization.• Present results and actionable insights gleaned from usage data; review and adjust plans.• Train clients and internal employees on Google Analytics, content management systems (CMS), search engine optimization apps, and other marketing apps.
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DuPont Sustainable Solutions
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Switzerland
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Business Consulting and Services
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100 - 200 Employee
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Digital Product Owner
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Mar 2010 - Aug 2016
• Managed a collection of international ecommerce websites, to include product vision, user access, risk management, related processes/procedures, and reporting.• Acted as an intermediary between organizational leadership, the technical teams, and the end user customers; collected and prioritized business requirements and customer requests into new features and functionality for the technical teams to design. • Oversaw and approved the work of the technical teams. • Updated work process to include Agile project management principles and to make work visible throughout the organization.
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Marketing Manager
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Mar 2007 - Mar 2010
• Planned and executed operational marketing plans in support of business strategy.
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Education
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2022 - 2023
The Johns Hopkins University
Graduate Certificate in Digital Curation -
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University of Phoenix
MBA -
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James Madison University
BA, Art History
Community
