Experience

ITA Group, Inc.

• United States
• Advertising Services
• 500 - 600 Employee

• Account Manager

  • Mar 2020 - Present



SOCi, Inc.

• United States
• Software Development
• 500 - 600 Employee

• Customer Success Manager

  • Feb 2018 - Mar 2020

• Account Manager

  • Jan 2018 - Mar 2020



BH

• United States
• Real Estate
• 700 & Above Employee

• Digital and Emerging Media Specialist

  • 2017 - 2018

  • Built relationship with & rolled out social media platform, SOCi, for 80+ properties• Managed internal team for digital strategy, emerging technology, and social trends• Implemented online review training, policies and procedures for entire 240+ property portfolio• Delegated as lead marketing person for Yardi CRM roll-out initiative for BH as a whole• Researched and launched new digital marketing trends and initiatives outside the industry• Coordinated the SEO and SEM strategy to maximize online presence• Tested and assessed initiatives performance by creating goals and KPIs to educate business stakeholder• Developed best practices for electronic marketing programs including email marketing and retargeting

• Regional Marketing Specialist, Midwest Region

  • 2013 - 2017

  • Directed the global marketing efforts for 10K+ multi-family units across 11 states• Drove strategy and budgetary planning for all properties - $1.6M total for the portfolio• Researched and tested new digital strategies aimed at improving on-site marketing processes and workflows• Designed, implemented and managed all advertising campaigns• Audited all advertising sources and completed yearly ROI analysis, plus reporting on campaign effectiveness• Coached and trained Property Managers to effectively utilize and carry-out marketing strategies on their own• Conducted subject and comparable site inspections to aid with effective product positioning• Created and led the implementation of the new manager training program

• Marketing Support Specialist

  • 2008 - 2013

  • Provided secondary marketing support to four Regional Marketing Specialists and 200+ communities in 20 states• Assisted with the redesign and launch of the company website in both 2010 and in 2015• Served as a subject matter expert for both social and emerging media platforms• Led the social media and email marketing needs for the entire BH portfolio• Aided in the organization of the annual company conference for BH multiple years• Created and implemented property specific logos and brand guidelines• Effectively pitched marketing abilities and concepts to investors in order to build new client relationships



Big City Burgers and Greens / Catering DSM / Dos Rios Cantina and Tequila Lounge

• Marketing Coordinator

  • 2008 - 2013

  • Designed menus, collateral and POS signage for each establishment • Effectively managed all social media accounts and campaigns for the three entities • Collaborated with Director of Operations to create targeted promotions • Partnered with various businesses in the community to drive brand awareness • Designed menus, collateral and POS signage for each establishment • Effectively managed all social media accounts and campaigns for the three entities • Collaborated with Director of Operations to create targeted promotions • Partnered with various businesses in the community to drive brand awareness



Hubbell Realty Company

• United States
• Real Estate
• 100 - 200 Employee

• Marketing Intern

  • Jul 2007 - Aug 2007