Allison Smith
Senior Account Executive at Signifyd- Claim this Profile
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Bio
Experience
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Signifyd
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United States
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Software Development
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400 - 500 Employee
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Senior Account Executive
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Oct 2016 - 7 years 3 months
San Jose, CA More than a decade ago our founders got started building a new category of products at PayPal and FedEx to protect online retailers from fraud. We found that existing solutions only provided retailers with a cryptic score and relied on human expertise alone to ultimately decide whether or not to accept a transaction. We soon realized online retailers were in need of a simple yes or no decision, but such a product did not exist, and Signifyd was born. For the first time, online… Show more More than a decade ago our founders got started building a new category of products at PayPal and FedEx to protect online retailers from fraud. We found that existing solutions only provided retailers with a cryptic score and relied on human expertise alone to ultimately decide whether or not to accept a transaction. We soon realized online retailers were in need of a simple yes or no decision, but such a product did not exist, and Signifyd was born. For the first time, online retailers can receive a decision backed by a 100% financial guarantee against fraud. We focus on making commerce safer for online retailers, so that they can focus on what they do best: growing their business. Show less
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Liftoff Mobile
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United States
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Advertising Services
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400 - 500 Employee
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Account Executive
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Mar 2016 - Sep 2016
Menlo Park, CA Liftoff is a full-service mobile app marketing platform which uses post-install data to run true CPA-optimized user acquisition and re-engagement campaigns. App install campaigns are optimized to acquire users who engage beyond the install, like booking a hotel, making a purchase, or subscribing to a service. Powered by a database of over 2 billion unique mobile profiles, machine learning and predictive intelligence, Liftoff enables advanced targeting across the entire mobile RTB… Show more Liftoff is a full-service mobile app marketing platform which uses post-install data to run true CPA-optimized user acquisition and re-engagement campaigns. App install campaigns are optimized to acquire users who engage beyond the install, like booking a hotel, making a purchase, or subscribing to a service. Powered by a database of over 2 billion unique mobile profiles, machine learning and predictive intelligence, Liftoff enables advanced targeting across the entire mobile RTB ecosystem. Based in Menlo Park, CA, Liftoff powers CPA-optimized mobile user acquisition campaigns for hundreds of non-gaming brands and app publishers. Show less
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SurveyMonkey
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United States
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Market Research
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500 - 600 Employee
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Corporate Account Executive
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Feb 2015 - Feb 2016
Palo Alto, CA Early salesperson for the SurveyMonkey for Business market research solution offering during phase of significant growth. One of two reps dedicated to agency client use cases and revenue growth for creative, advertising, PR and research firms. Responsible for creating and closing unique proposals and solutions for numerous client verticals and industries as needed. Buyers are primarily Marketing Directors, C-Level Executives, Product Marketing Managers, Brand Managers and Brand Strategy… Show more Early salesperson for the SurveyMonkey for Business market research solution offering during phase of significant growth. One of two reps dedicated to agency client use cases and revenue growth for creative, advertising, PR and research firms. Responsible for creating and closing unique proposals and solutions for numerous client verticals and industries as needed. Buyers are primarily Marketing Directors, C-Level Executives, Product Marketing Managers, Brand Managers and Brand Strategy decision makers. Expressly responsible for developing business throughout multiple arms of organizations to maximize overall account value. Show less
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Spiceworks
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Account Executive
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Aug 2013 - Jan 2015
San Jose, CA Outside sales representative responsible for selling B2B advertising solutions in a start-up environment. Sales focused on a portfolio of products; CPM-based banner media, email newsletters, content creation (infographic/white paper/surveys) and CPL lead generation. Account focus on a combination of key existing clients and farming for new business.
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Pandora
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United States
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Software Development
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700 & Above Employee
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Senior Account Executive
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Feb 2012 - Aug 2013
While maintaining job functions of the Account Executive role; selling effective advertising campaigns to strategic Pandora accounts. Major focus on ROI, client success metrics and providing tangible results to maintain a high renewal percentage. Actively pursuing key branding accounts to bring in new business for Pandora. Experience selling to CPM, CPA, CPL, CPC objectives. 150% achievement to quota for FY2012.
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Account Executive
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Dec 2010 - Jan 2012
Creating and selling unique, effective and successful ad campaigns designed to drive client marketing objectives. High call/email/proposal volume maintained to consistently meet and exceed quarterly quotas. Responding to inbound leads, actively prospecting and proactively closing business from ad agencies and direct client contacts. Effectively utilize and communicate with Account Management support team to ensure proper campaign execution and reporting are maintained for client. Promoted to… Show more Creating and selling unique, effective and successful ad campaigns designed to drive client marketing objectives. High call/email/proposal volume maintained to consistently meet and exceed quarterly quotas. Responding to inbound leads, actively prospecting and proactively closing business from ad agencies and direct client contacts. Effectively utilize and communicate with Account Management support team to ensure proper campaign execution and reporting are maintained for client. Promoted to Senior Account Executive in February 2012.
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West Coast Planning Supervisor
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Mar 2010 - Dec 2010
Manage team of four sales planners in Oakland and Los Angeles. Actively hire, train and grow the Sales Planning team on the west coast to keep pace with growth of the company. Assist with completing every day planning tasks for strategic accounts. Oversee day to day operations of sales planners in the West Coast Region. Ensure accurate orders are submitted and appropriate approval processes are adhered to. Offered Account Executive Position in December 2010.
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Sales Planner
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Jun 2009 - Mar 2010
Oakland, CA Actively collaborating with advertising representatives by collecting and submitting client-relevant data to drive aggressive sales goals. Create, present and submit custom product, research, ad specification and pricing information for agency RFP's and RFI's. Engage with industry standard tools (comScore and Nielsen) and internal research data to support audience alignment for major brands in all industry verticals (CPG, Automotive, QSR, Entertainment, etc.). Manage ad inventory and provide… Show more Actively collaborating with advertising representatives by collecting and submitting client-relevant data to drive aggressive sales goals. Create, present and submit custom product, research, ad specification and pricing information for agency RFP's and RFI's. Engage with industry standard tools (comScore and Nielsen) and internal research data to support audience alignment for major brands in all industry verticals (CPG, Automotive, QSR, Entertainment, etc.). Manage ad inventory and provide accurate forecasting for ad products through DFP. Enter and create insertion orders in Dart Sales Manager and push proposals to DFP for trafficking. Liaising with agency contacts to explain proposal content, targeting, product user flow, research data and pricing. Work with ad operations on ad delivery, OSI, and specifics of sale. Create post-campaign performance presentations using DFP delivery data and internal metrics to provide clarity and reinforce value of marketing dollars spent. Promoted to West Coast Planning Supervisor March 2010.
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NewBay Media
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Specialty Sales Associate
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Jul 2007 - Jun 2009
Generating ad revenue in music industry print magazines, online properties, and enewsletters. Prospecting and lead generation for new business opportunities through competing magazines and external sources. Maintaining and renewing existing contracts while securing new contracts. Interfacing with editorial staff to create promotion opportunities for clients. Working trade shows and events to create client relationships and goodwill. Creating run sheets and proofing monthly ad sections for… Show more Generating ad revenue in music industry print magazines, online properties, and enewsletters. Prospecting and lead generation for new business opportunities through competing magazines and external sources. Maintaining and renewing existing contracts while securing new contracts. Interfacing with editorial staff to create promotion opportunities for clients. Working trade shows and events to create client relationships and goodwill. Creating run sheets and proofing monthly ad sections for accuracy before print production takes place. Working with 3 person sales team (coworker and supervisor) to attain or outperform aggressive monthly revenue expectations. Show less
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Sage
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United Kingdom
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Software Development
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700 & Above Employee
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Event Director/Mentor/Supporter
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Jan 2003 - Dec 2007
Plan, organize, and facilitate yearly competitions for high school business students from California, the United States, and abroad. Book facilities, hotels, and sightseeing tours for students, advisors, and teachers during conference. Mentor high school students while they work on programs to lead them to success. Manage a group of 10-15 college student volunteers as part of events. Work to recruit high school teams, college mentors, and raise grant funding to sustain and grow program… Show more Plan, organize, and facilitate yearly competitions for high school business students from California, the United States, and abroad. Book facilities, hotels, and sightseeing tours for students, advisors, and teachers during conference. Mentor high school students while they work on programs to lead them to success. Manage a group of 10-15 college student volunteers as part of events. Work to recruit high school teams, college mentors, and raise grant funding to sustain and grow program success. Direct events in California, New York, Germany, and China. Show less
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Napse.Global
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Argentina
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Software Development
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100 - 200 Employee
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Ad Hustler
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Oct 2006 - Jun 2007
Develop relationships with new and existing advertising clients. Create and pitch custom advertising packaging for both the online and offline environment. Maintain detailed database of client information, and develop new clients that are fitting for Synthesis demographic. Ability to converse comfortably with different persons and personalities. Effectively communicate ideas via written and verbal correspondence.
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Enactus United States
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United States
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Non-profit Organizations
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1 - 100 Employee
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CEO, Team Member, Stuff-doer
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Jan 2004 - May 2006
Lead team through approximately eight programs and teaching projects through the year. Plan, facilitate, and direct programs with elementary, high school, and college students. Instruct Wise Kid Healthy Kid Youth Entrepreneurship Camp for five semesters (Spring ’04-Spring ’06). Leader and member of the SIFE presentation team, which won at regional competition and advanced to national competition (Spring ’05). In this capacity, set up meeting schedules for six other members and myself, wrote… Show more Lead team through approximately eight programs and teaching projects through the year. Plan, facilitate, and direct programs with elementary, high school, and college students. Instruct Wise Kid Healthy Kid Youth Entrepreneurship Camp for five semesters (Spring ’04-Spring ’06). Leader and member of the SIFE presentation team, which won at regional competition and advanced to national competition (Spring ’05). In this capacity, set up meeting schedules for six other members and myself, wrote script, organized media, and worked with various University departments to gather a final product and receive critiques. Two-time winner of SIFE Leadership Award and winner of the President’s Service Leadership Award. Show less
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Student Services
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2003 - 2006
Successful management of secretarial duties including office traffic attendance, database maintenance, and general writing, ordering, and filing for office while managing multiple accounts, budget reports, and a group of 10 interns' administrative needs. Responsible for tracking budgets and creating projections of costs that aid in decision-making. Assisted in the guidance of a group of interns through approximately six major events during each year, and aid in the advising of over 200… Show more Successful management of secretarial duties including office traffic attendance, database maintenance, and general writing, ordering, and filing for office while managing multiple accounts, budget reports, and a group of 10 interns' administrative needs. Responsible for tracking budgets and creating projections of costs that aid in decision-making. Assisted in the guidance of a group of interns through approximately six major events during each year, and aid in the advising of over 200 student organizations. Show less
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Education
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California State University, Chico
BA, Marketing