Experience

Indiana Wesleyan University

• United States
• Higher Education
• 200 - 300 Employee

• Web Content Analyst

  • Jul 2018 - Present

  Create and manage engaging web content through enterprise CMS that aligns with brand and University objectives within higher education industry. Manage and oversee all other content contributors.Monitor SEO and adjust content regularly to optimize keyword performance and overall user experience.Plan and execute campaigns and other SEM initiatives.Process client requests through various forms of communication, including face-to-face, oral, and written.



Grant County Economic Growth Council

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Director of Marketing and Communications

  • Jan 2014 - May 2015

  The mission of the Grant County Economic Growth Council is to "facilitate investment and reinvestment for job retention and creation" in Grant County, Indiana. The Growth Council focuses primarily on business creation, retention and expansion. My role is to maintain local, state, and nation-wide marketing initiatives that communicate the value of both the Growth Council and community via local and regional tactics.By working with the Executive Director and board of the Growth Council to bring jobs and business investment to Grant County, our team daily takes steps toward being "the champions of collaboration and opportunity, leading the charge to make Grant County one of the best places to live, learn, work, and retire in Indiana."▪ Plan small- to large-scale community events designed to strengthen partnerships with local elected officials, manufacturers, entrepreneurs, and constituents of the organization▪ Cultivate relationships with new and existing businesses/organizations in Grant County; pursue collaborative opportunities that align with mission▪ Develop and implement organizational marketing & branding strategies for multimedia campaign ▪ Enhance, maintain, and implement entrepreneurial development at high school and collegiate levels through: Young Entrepreneur's Program, Spirit of Entrepreneurship Awards, Taylor Business Plan Competition, I-69 Collegiate Innovation Challenge, and Kauffman FastTrac▪ Oversee content management system for website, e-marketing, and all communications▪ Manage day-to-day tasks for interns



Awards Network

• United States
• Human Resources Services
• 1 - 100 Employee

• Creative Account Manager

  • Oct 2012 - Dec 2013

  Account Management• Analyze ongoing program results to identify trends and key insight to help meet and exceed client goals• Continuously recommend ideas/tactics to clients for campaign optimization and expansion• Complete responsibility for custom design, development, and implementation of online solutions for clients' incentive/recognition programs Company Website and Catalog Design• Work with team members on company website creation, creative testing and online advertising• Collaborate with Lever to optimize SEO and SEM efforts• Manage all social media content, external communication, and oversee company blog and distribution



Indiana University Bloomington

• United States
• Higher Education
• 700 & Above Employee

• Student

  • Aug 2008 - May 2012



Grant County Economic Growth Council

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Marketing Intern

  • May 2009 - Jul 2009

  The Grant County Economic Growth Council is a high profile, non-profit organization working to facilitate investment and reinvestment for job creation and retention across Grant County.•Compiled several surveys to gauge interest in GCEGC project endeavors•Approached qualified business, addressed EnergyStar certification and green practice benefits, then expedited tax deduction process by handling related paperwork•Articulated business news and beneficial projects through relevant weekly press releases•Redesigned GCEGC logo to enhance brand presence locally and to prospect companies