Experience

Fingerpaint Group

• United States
• Advertising Services
• 300 - 400 Employee

• EVP, Director of Client Services

  • Jun 2022 - Present

• Managing Director

  • Jun 2021 - Present



SPLICE Agency

• United States
• Marketing and Advertising
• 1 - 100 Employee

• Managing Director

  • Mar 2021 - Jun 2021

• Group Account Director

  • Dec 2017 - Mar 2021



Mapp

• United Kingdom
• Software Development
• 200 - 300 Employee

• Director, Strategy and Analysis

  • Sep 2016 - Sep 2017



Teradata

• United States
• Software Development
• 700 & Above Employee

• Director, Strategy and Analytics

  • Nov 2014 - Sep 2016

  Led the implementation of multi-channel marketing campaign management and execution and data-driven strategy for a major life sciences company Currently manage the Strategy and Analytics group, developing omni-channel campaign strategy and implementation plans for Fortune 100 companies in the healthcare and software verticals. Led the implementation of multi-channel marketing campaign management and execution and data-driven strategy for a major life sciences company Currently manage the Strategy and Analytics group, developing omni-channel campaign strategy and implementation plans for Fortune 100 companies in the healthcare and software verticals.



Eveo

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Account Director

  • Sep 2012 - Oct 2014

  Allison was the lead on a digital agency of record account since she started at Eveo, providing strategic marketing recommendations which has grown the business exponentially. Allison's position expanded to include the management of the West Coast Account Team, developing strategies and executing digital marketing programs for pharma clients which include digital selling platforms, applications, websites and gamification. Allison was the lead on a digital agency of record account since she started at Eveo, providing strategic marketing recommendations which has grown the business exponentially. Allison's position expanded to include the management of the West Coast Account Team, developing strategies and executing digital marketing programs for pharma clients which include digital selling platforms, applications, websites and gamification.



Cochlear Americas - Centennial, CO

• Greater Denver Area

• Marketing Manager- Consumer & Professionals

  • Sep 2009 - Aug 2012

  Lead the market growth initiative, developing strategic plans for educating referring professionals and the general hearing loss public about implantable hearing devices. Manage a team of two, who assist with program and tactical execution. Lead the SEM strategy, managing an agency and optimizing ads and campaigns to increase visibility, positioning and reduce conversion costs Lead the market growth initiative, developing strategic plans for educating referring professionals and the general hearing loss public about implantable hearing devices. Manage a team of two, who assist with program and tactical execution. Lead the SEM strategy, managing an agency and optimizing ads and campaigns to increase visibility, positioning and reduce conversion costs



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Management Supervisor

  • Jun 2008 - May 2009

  Managed and grew a newly won account, Medco Health Solutions, for direct mail and online communications, targeting both consumers and businesses. Managed and grew a newly won account, Medco Health Solutions, for direct mail and online communications, targeting both consumers and businesses.



Leopard Communications (an OgilvyOne Company)

• Senior Account Manager

  • Jun 2007 - May 2008

  Managed the SAP account increasing the buget by 40%, identifying new business opportunities and fostering efficiencies in internal agency processes. Managed the SAP account increasing the buget by 40%, identifying new business opportunities and fostering efficiencies in internal agency processes.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • Feb 2005 - May 2007

  Managed a $3M account for Wyeth Pharmaceuiticals, developing a successful CRM Campaign that won 2 awards (Gold for Best CRM Campaign from MM&M, and Silver for Best In-office Campaign from M&M). Managed a $3M account for Wyeth Pharmaceuiticals, developing a successful CRM Campaign that won 2 awards (Gold for Best CRM Campaign from MM&M, and Silver for Best In-office Campaign from M&M).



Singer Direct

• Advertising Services
• 100 - 200 Employee

• Account Executive

  • Mar 2004 - Mar 2005

  Managed $4.8 million in direct mail business for BMG Music, partnering with media brokers on ad placement. Managed $4.8 million in direct mail business for BMG Music, partnering with media brokers on ad placement.



News America Marketing

• Greater New York City Area

• Assistant Manager

  • Aug 2000 - Feb 2004

  Managed supply chain efficiencies of a $1 billion company. Learned key tactics and marketing strategies for major CPG companies. Managed supply chain efficiencies of a $1 billion company. Learned key tactics and marketing strategies for major CPG companies.