Experience

• 

  L'Oréal

  • France
  • Personal Care Product Manufacturing
  • 700 & Above Employee

  • Brand Asset Manager CDMO

    • Apr 2024 - Present

  • Manager Brand Asset Management for Giorgio Armani Beauty

    • Dec 2022 - Present

  • Assistant Manager Brand Asset Management for Giorgio Armani Beauty

    • Jan 2021 - Dec 2022

  • Ecommerce Content Coordinator for Giorgio Armani Beauty

    • Sep 2019 - Dec 2022

    • Manages all content & online experiences for Giorgio Armani beauty and fragrance across retailer.com and ARMANI DTC Website representing $120M in sales• Works in partnership with Product Development, Marketing and Creative teams to produce consumer centric and conversion driving content for new items and core bestsellers for ongoing product page optimizations • Key contact to 19 retailer.com partners including Macy’s, Sephora, Ulta, and Nordstrom through daily communication and support of online business content• Led brand team set-up and integration of PIM/DAM to improve processes and efficiencies of content workflows• Strong project management skills, including knowledge of systems, retailer & digital marketing guidelines / best practices

  • Retailer.com E-Commerce Coordinator

    • Aug 2018 - Sep 2019

    Giorgio Armani | Yves Saint Laurent | Ralph Lauren | Viktor & Rolf | Designer Fragrances • Executed new launch set up across 14 brands in fragrance and beauty representing $150M in sales• Strategically managed onsite asset requests across 19 retailer partners including, Macy’s, Sephora, Ulta, and Nordstrom• Partnered with top accounts to secure onsite marketing for digital campaigns and always on brand discoverability• Collaborated cross functionally with Marketing, DMI, and Creative teams to deliver best in class content for all E-Commerce online experiences

  • Viktor&Rolf Fragrances E-Boutique Coordinator

    • Mar 2018 - Aug 2018

    • Led project management of the Viktor&Rolf E-boutique by supervising the work flow of the DMI, creative, marketing, Digital IT, and fulfillment functions through JIRA• Wrote SEO optimized copy for the Viktor&Rolf E-boutique and partnered with Marketing for approval• Partnered with cross functional teams to identify product assortment for launch• Resolved V&R customization bugs onsite through testing in staging environment, and coordinating with PFSweb

• 

  CreativeFeed

  • Greater New York City Area

  • Social Media Manager

    • Jun 2017 - Oct 2017
    • Greater New York City Area

    • Wrote original copy and sought out content to curate engaging posts across clients' Facebook, Instagram, Pinterest, and Twitter accounts.• Developed and executed social media and editorial calendars for the fashion brands J.McLaughlin and Violet Tomas.• Conducted monthly analytics reports for clients' Facebook and Instagram accounts to highlight new followers, total engagement, reach rate, impressions, clicks, and social referral traffic. • Maintained community management by personally responding to followers, enforcing the brand, and being the voice of each client. • Generated monthly marketing research of current trends, industries, and marketplaces.

• 

  MAKE UP FOR EVER

  • New York, New York

  • Social Media Marketing

    • Aug 2016 - Jan 2017
    • New York, New York

    • Analyzed and compiled marketing research of top competitors and provided feedback on trends in the cosmetics industry.• Searched for compelling content to post on Instagram which generated engagement, new followers, and impressions.• Created and maintained Excel sheets to keep track of product launches sent to external makeup artists.• Calendared upcoming events, reminders, and launches through Microsoft Outlook.• Planned, organized, and assisted makeup education events held at MAKE UP FOR EVER Academy and NYC Studio.• Worked behind the scenes at Fashion Week SS 2017 by prepping the models for hair and makeup.

• 

  Manhattan Portage

  • United States
  • Apparel & Fashion
  • 1 - 100 Employee

  • Social Media and Advertising Associate

    • May 2015 - Jul 2016

    • Scheduled daily photos, videos and captions through Hootsuite for social media platforms such as Facebook, Twitter, and Instagram. • Created new content for the company website such as product descriptions, newsletters, mood boards, and photo shoot sets.• Spearheaded efforts to collaborate with YouTube and Instagram influencers which increased audience exposure, sales, social media followers, and brand awareness. • Managed content calendar for upcoming photo shoots, newsletters, product launches, and promotions through Microsoft Outlook.• Coordinated sponsorships for many events such as The Tribeca Film Festival, Five Boro Bike Tour, and The New York Film Festival by conducting weekly meetings, bag donations, contests, photo shoots, and social media posts.• Developed monthly ads through Booshaka and Adroll on Facebook ad manager which helped increase sales and followers.• Provided customer service by answering calls, emails, resolving problems, and assisting clients with inquiries.

  • Sales and Marketing Intern

    • May 2015 - Jun 2015

    - Created media lists for press releases- Assisted with photo shoots and helped prepare them- Reached out to target influencers by doing product promotions

• 

  Boucher + Co

  • New York, New York

  • Marketing and Communications Assistant

    • Aug 2014 - Apr 2015
    • New York, New York

    • Maintained social media platforms through Hootsuite by writing posts and sharing third party content for clients in fine dining, interior design, entertainment, law, medical practices, and fashion. • Provided client support on multiple social media by engaging directly with clients through phone and email.• Wrote press kits for upcoming events and weekly blog posts on WordPress.

• 

  Rocketboom

  • Manhattan, New York City

  • Social Media Coordinator

    • Jun 2012 - Aug 2014
    • Manhattan, New York City

    • Maintained social media platforms by sharing new Rocketboom videos on a daily basis.• Assisted in daily shoots for Rocketboom's Youtube channel by preparing the set, purchasing props, and writing cue cards.• Directed and curated the Rocketboom Meme Gallery, an event dedicated to popular online memes. Helped share the event online, create flyers, prepare and frame each painting, and answer questions at the event. • Presented strategies & tactics in helping to promote the company such as revamping the website to be more user friendly.

• 

  ZIP-magazine

  • New York City

  • Social Media Intern

    • Jan 2013 - May 2013
    • New York City

    - Assisted and wrote articles on fashion, art, and culture.- Maintained social media websites for the company.- Attended press releases and events.- Assisted with daily activities throughout the day.