Allison Weiss
Sr. Account Director | Freelance Project Manager at Impact Marketing & Promotions- Claim this Profile
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Bio
Experience
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Impact Marketing & Promotions
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United States
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Advertising Services
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1 - 100 Employee
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Sr. Account Director | Freelance Project Manager
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Nov 2000 - Present
Throughout my years at Impact, I’ve been responsible for marketing campaigns from ideation to completion integrating national radio, DJ influencers, promotional partnerships, and other engagement marketing tactics for entertainment, consumer, and service brands. Working at a boutique agency specializing in engagement marketing has provided me the opportunity to expand my skills in all aspects of a marketing campaign from developing and budgeting, to negotiating, securing and executing media and/or promotional partnerships, to spearheading and managing the daily details of a project. Show less
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Account Executive
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1995 - 2000
As a top sales performer, I consistently increased ad revenue for local broadcast TV affiliates within Top 35 markets by negotiating, securing, and managing multi-million dollar media ad schedules, sponsorship and added value opportunities. In addition, I performed as liaison between local TV affiliate National Sales Managers and broadcast TV buyers building relationships and trust with both parties. As a top sales performer, I consistently increased ad revenue for local broadcast TV affiliates within Top 35 markets by negotiating, securing, and managing multi-million dollar media ad schedules, sponsorship and added value opportunities. In addition, I performed as liaison between local TV affiliate National Sales Managers and broadcast TV buyers building relationships and trust with both parties.
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Account Executive
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1993 - 1994
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Sr. Media Buyer
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1991 - 1994
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Media Buyer
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1988 - 1991
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Education
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Boston University
B.S. - Mass Communications, Marketing Minor, Boston University - School of Communications -
Buckley