Experience

Sakura of America

• United States
• Retail Art Supplies
• 1 - 100 Employee

• National Account Manager

  • Mar 2022 - Present



Carson Dellosa Education

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• National Account Manager

  • Jun 2020 - Feb 2022

  Driving new business development in untapped channels • First year sales growth of 22% on account portfolio including MarMaxx Brands, WalMart Canada, Canadian Tire, HEB, Barnes & Noble, Books-A-Million in both existing and new categories • Opened over $240k of new business during fiscal year 2021 including Meijer, Wakefern, Burlington, Ross, Winners • Hiring rep groups to gain new opportunities in food, drug and off-price channels for US and Canada markets • Managing supply chain on importing Fisher Price with global supply chain issues for ICs, production, shipping and port congestion. • Curated a Carson Dellosa Education product assortment for the reps to focus on and drive new opportunities • Conduct regular product trainings for team to understand the benefits of our product and the value it will bring to buyers • Utilize business data to develop selling stories in developing channels • Educating internal teams on new channels and their business needs, i.e. displays, program requirements, financial expectations



IG Design Group Americas, Inc

• United States
• Manufacturing
• 300 - 400 Employee

• National Account Manager

  • Oct 2018 - May 2020

  Bringing premium experience and process knowledge to a traditional brand • Worked with key retail partners on product placement and marketing planning to support strategic categories. Key retailers include Barnes & Noble, Clubs (Costco, Sam’s, BJ’s), BooksA-Million, Hobby Lobby, Half Price Books, MarMaxx Brands • Broke into new product categories and programs within key retail partners to increase revenue and brand awareness • Collaborated with Operations, Finance and Analytics to better the internal forecasting process from both a budget and product standpoint • Partnered with Channel and Brand teams to create new and successful marketing programs for key accounts including social media sharing, dedicated emails and packaging enhancements



American Girl

• Manufacturing
• 700 & Above Employee

• Sr. Manager - Commercial Sales & Business Development

  • Sep 2016 - Sep 2018

  Educated and implemented a B2B business model within a DTC business model environment • Participated in NPD process refresh and adding a Sales Process to NPD process and newly implemented S&OP process.• Manage key accounts post launch including Toys R Us, Kohl's and Target ($40M)• Manage team to drive new distribution and new account on-boarding process• Conduct brainstorm sessions to help work through excess inventory, support corporate marketing initiatives, and fix process concerns• Implemented communication report for key accounts to include YOY POS trends, POS trends compared to proprietary business, key account highlights and upcoming meeting dates• Strategic planning for key accounts regarding product placement, key timelines, marketing planning, in-store experience and exclusives• Assist in driving Brand Development Overview through Retail Immersion• Provide progress updates on key corporate initiatives with Senior Management

• Sales Manager

  • Jan 2015 - Sep 2016

  Grew toy distribution through key account placement in less than 10 months delivering an incremental $60M• New distribution initiative included managing cross-functioning team regarding EDI set-up, shipping requirements, product set-up, merchandising, marketing planning, online guidelines, PR communication, internal forecasts and POS forecasts• Launched new mass market product line to key accounts including Toys R Us, Kohl’s, Target, Barnes & Noble. Product line included toys and books.• Managed department budgets including co-op, marketing, travel and overheard budgets as well as interviewing, hiring and on-boarding of new employees• Worked with licensed partners to strategize co-placement and marketing programs• Advised Senior Management, weekly, regarding Expanded Distribution progress and implementation issues• Managed new team overseeing book publishing and Corolle

• Manager of Sales & Marketing - US & Canada

  • Jan 2014 - Jan 2015

  Increased North American brand awareness of an international company through strategic placement in retailers, executing sales and marketing plans and launching social media.• Exceeded gross sales forecast by 7%• Managed a team of external sales reps including (13) groups and a total of (60) reps• Launched social platform included Facebook, Twitter and Instagram accounts• Created Adopt-A-Doll Program to bring brand experience to the consumer• Increased Amazon shipments 90% by implementing a branded page and volume incentive program• Expanded Barnes & Noble footprint increasing shipments by 16%• Opened Zulily and Saks Fifth Avenue to gain brand awareness with similar demographics and visibility through premium partners• Implemented new forecasting templates, account and product reports, customer terms and conditions.• Right-sized operating income through streamlined marketing programs

• National Account Manager

  • Apr 2012 - Jan 2014

  Delivered constant double-digit growth with key accounts through content placement of key selling and new titles• Worked with retail partners on marketing planning and support to drive all sub-brands and align with corporate marketing• Launch new category of titles including branded placement with signage and stand-along displays• Relaunched top selling title and secondary title achieving 139% of revenue goal through stand-alone displays with key retailers including Target, Amazon and Michaels



Fiskars Americas

• Manager, Channel Sales

  • Apr 2005 - Apr 2012

  Maintained existing business and gain incremental business all by staying above company customer profit goal • Produced planograms for key accounts including Office Max and JoAnn Fabrics worth $14M annually presented current situation, proposed revisions and provided financials for the duration of the planogram. • Stopped a business with continuous decline of -39% to flat within 8 months • Succeeded forecast by $300k or 4% on same declining business the following year • Achieved $400k above plan on customer profit for all accounts • Negotiated rep commissions, revised customer specific programs, and created more profitable promotions • Created and implemented customer programs to increase sales by $120k annually with the customer and maintain an average of 36% customer profit internally • Launched customer loyalty program to 2000 customers and over $4M in annual sales. • Transitioned over 3000 accounts from outside sales model to an inside sales model. Lead entire project from terminating outside reps, integrating systems, and product training of new inside sales team



JT Packard

• Sales Assistant

  • Jan 2002 - Apr 2005

  Nation's largest independent provider of critical power equipment Sales Assistant 2002-2005 · Supported inside sales team by fulfilling customer requests · Created and communicated service quotes to prospective customers · Generated renewal service quotes and contracts Nation's largest independent provider of critical power equipment Sales Assistant 2002-2005 · Supported inside sales team by fulfilling customer requests · Created and communicated service quotes to prospective customers · Generated renewal service quotes and contracts