Experience

Modus

• Media Production

• Director Client Strategy

  • Jan 2023 - Present

• Associate Director, Client Strategy

  • Aug 2021 - Jan 2023

  Modus is a digital agency innovating at the intersection of people and product. We work side-by-side with leading and emerging brands to better understand their customers, define digital strategies, and build innovative products that drive businesses forward.

• UX Specialist

  • Jan 2019 - Aug 2021



StudioNeue

• United States
• Advertising Services

• Digital Producer

  • Jul 2014 - Mar 2019

  Manage websites for up to 30 ongoing clients and contribute to 15 active projects at a given time for a full-service, creative agency. Ensure all web content is up to date and accurate across all necessary channels including 3rd party integrations, specializing in e-commerce product entry, organization and optimization. Contribute to projects ranging in brevity of scope including, but not limited to: full identity and branding, website design and development, content strategy, keyword research, SEO, SEM, email campaigns, social media strategy, digital and print advertising. Develop and execute research-based marketing and growth strategies in order to achieve and measure tangible goals and success. Show less



Lettuce Entertain You Restaurants

• United States
• Restaurants
• 700 & Above Employee

• Divisional Marketing Manager

  • May 2013 - Jul 2014

  Marketing manager of five unique brands within Lettuce Entertain You Restaurant Group. Email marketing: strategic development, composition and execution of five separate brand's email campaignsPublic Relations: ensuring placement in the most relevant community events, builds partnerships with charities and outside brands for cross-promotional opportunities, Media Relations: composition and distribution of press releases, pitching relevant and news worthy stories to local and national media, securing placement in necessary news outlets including print, online, tv and radioSocial Media: Facebook, Twitter, Instagram and Foursquare campaigns for five unique brandsWebsite Management: content management, pictures, development, proficient in 3 CMS including Druple, Wordpress and Joomla, coordinate the development of new mobile sites and re-design / build existing sitesMobile Marketing: managing mobile campaigns for restaurantsCopy writing: responsible for the composition of all press releases, event copy, approved statements, press kits, website content, chef bios, pitches, print and online advertisementsAdvertising: planning, placement, photo shoots, creative development and analysisOversees creation of all promotional materials, menus and advertisementsIn-house event planning and execution Off-site events: development, coordination and promotion, obtaining necessary permitting and COIsAnayltics: utilizes Google and social media analytics to enhance success of marketing strategiesMonitoring and Guest Relations: responds to customer feedback through Facebook, Twitter, Instagram, Yelp, Open Table, Trip Adviser and direct email Show less

• Public Relations/Website Marketing

  • Feb 2012 - May 2013

  Assistant Editor of Monthly Newsletter with more than 500,000 subscribersResponsible composition or editing of all content on www.leye.com including events, restaurant bios, partner and partner/chef biosConduct comprehensive reporting and analysis using Google AnalyticsSecure placement in long and short lead editorial pieces plus tv and radio spotsManage content and master 55 unique websites supporting 95 locationsDevelop, edit and coordinate all copy and photos new websites or website updates for in-house web developersEdit and deploy emails from 55 unique brandsSupport social media initiatives, conduct extensive campaigns over twitter for special events Show less



Brooks Brothers

• United States
• Retail
• 700 & Above Employee

• Sales Consultant

  • Jan 2010 - Feb 2012

  Flourish in a competitive commission-only environment while maintaining the highest level of customer service Understand and anticipate what is critical to the customer, solicit and utilize customer feedback, and respond to the customer’s needs to ensure the highest level of satisfaction Maintain a client base exceeding 1000 clients with an emphasis on customer satisfaction and retention Collaborate with regional partners and corporate contacts to successfully plan, stage and execute a product launch event of Social Primer and a book signing for “True Prep” Show less



Wagstaff Worldwide

• United States

• Public Relations Intern

  • Jan 2011 - Apr 2011

  Draft press releases, media alerts, fact sheets, and media press kits to be sent to targeted media outlets Research and produce exceptional contact media lists using Cision and ACT software Responsible for collecting press clips for monthly activity reports to be sent to clients Maximize client exposure within social media platforms including Facebook and Twitter Strategically pitch news worthy ideas to relevant media in order to secure client media hits Assist in promoting and executing special events for high profile clients including the JW Marriott Chicago and the National Restaurant Association Show less



Vue at Ripley Pointe

• Marketing Coordinator

  • Oct 2008 - Jun 2009

  Develop marketing program for a new waterfront event venue specializing in weddings and corporate events Oversee the creation of all print advertisements as well as all other printed marketing materials Responsible for securing and qualifying new leads on a daily basis with intent to increase sales Establish lucrative relationships with preferred vendors as well as other event planners in order to promote positive business growth Develop marketing program for a new waterfront event venue specializing in weddings and corporate events Oversee the creation of all print advertisements as well as all other printed marketing materials Responsible for securing and qualifying new leads on a daily basis with intent to increase sales Establish lucrative relationships with preferred vendors as well as other event planners in order to promote positive business growth



Mad River Bar & Grille

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Associate

  • Sep 2006 - Jul 2008

  Responsible for attaining corporate and social private events Participate in guerrilla marketing strategies to promote the restaurant within the community to generate sales Responsible for attaining corporate and social private events Participate in guerrilla marketing strategies to promote the restaurant within the community to generate sales



Formula PR, Inc.

• Special Projects Manager

  • Mar 2006 - Jun 2006

  Manage and conduct a four-month promotional campaign to create brand awareness for multiple products distributed by Southern Wine & Spirits Produce marketing reports documenting the effectiveness of the promotions and tailor the events to effectively reach the product’s target market and remain cost efficient Create employee schedules for promotional activities and maintain payroll records Manage and conduct a four-month promotional campaign to create brand awareness for multiple products distributed by Southern Wine & Spirits Produce marketing reports documenting the effectiveness of the promotions and tailor the events to effectively reach the product’s target market and remain cost efficient Create employee schedules for promotional activities and maintain payroll records



Northwestern Mutual

• United States
• Financial Services
• 700 & Above Employee

• Marketing Assistant

  • Mar 2005 - Aug 2005

  Develop a comprehensive marketing plan for a financial advisor including demographic research, market segmenting, and carefully tailoring the strategy to effectively reach three specific target markets Fully execute plan with intent to highlight the new advisor’s strengths in order to gain awareness building a large client base Implement an organizational system using software and paper backup to effectively execute marketing plan while increasing client satisfaction Develop a comprehensive marketing plan for a financial advisor including demographic research, market segmenting, and carefully tailoring the strategy to effectively reach three specific target markets Fully execute plan with intent to highlight the new advisor’s strengths in order to gain awareness building a large client base Implement an organizational system using software and paper backup to effectively execute marketing plan while increasing client satisfaction