Allison Ross

Senior Marketing Specialist at Fairlawn Real Estate
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Copywriting for Conversions: How to Write Persuasive Content
    Alison - Empower Yourself
    Jul, 2022
    - Sep, 2024
  • Sales Enablement
    HubSpot Academy
    Jun, 2022
    - Sep, 2024
  • Email Marketing
    HubSpot Academy
    Jun, 2022
    - Sep, 2024
  • Hootsuite Certified
    Hootsuite Media Inc.

Experience

  • Fairlawn Real Estate
    • United States
    • Real Estate
    • 1 - 100 Employee
    • Senior Marketing Specialist
      • Jun 2022 - Present

      Plan and implement corporate training calendarProvide ongoing marketing support for propertiesCreate and execute company-wide eventsCraft compelling messages across marketing channels Serve as the subject matter expert for our AI leasing software

    • Marketing Specialist
      • Jan 2020 - Jun 2022

      Managed and trained team members on AI leasing software, LisaOptimized and maintained accuracy for property Google, Apple, and Yelp listingsProvided ongoing marketing support to community teamsLaunched YouTube video process for properties to video units for showings

    • Leasing and Marketing Coordinator
      • Jul 2018 - Dec 2019

      Reviewed internal and external branded materials for 727 West and PinecrestPlanned and conducted outreach campaigns for 727 West and Pinecrest ApartmentsCompiled competitor information ensuring 727 West has a competitive edgeLeased 727 West from 2% in 2018 to 80% occupancy in 2019

  • Young America Realty, Inc.
    • United States
    • Real Estate
    • 1 - 100 Employee
    • Client Relations Representative
      • May 2017 - 2018

      Handled customer complaints politely and courteously according to policies and proceduresOversaw all divisions are providing excellent service to Young America residentsCoordinated with maintenance division to ensure work orders were completed in timely manner

    • Leasing and Marketing Manager
      • May 2015 - May 2017

      Interviewed, hired and processed paperwork for all incoming leasing agents (3-5 a semester)Trained and supervised student leasing agents on current leasing incentives to achieve sales goalsConducted weekly meetings for all 20 - 25 leasing agents and follow up individuallyOversaw leasing agent to create and upload blog posts for the Young America's blog pageCoordinated and executed trade show events on Illinois State University's campus

  • SK2 Campus Living
    • Real Estate
    • 1 - 100 Employee
    • Leasing/Marketing Manager
      • Sep 2013 - May 2015

      Monitored list of prospects, conducted showings and followed up with prospects Generated over 1.5 million in sales in a year for the company Provided excellent customer service leading to company's 4.3 star Google rating Created and monitored email marketing campaigns for current deals and promotions Designed and distributed marketing materials based on brand guidelines Established and managed voice for social media channels (Facebook, Twitter, Instagram) Trained and supervised student workers on leasing and marketing campaigns

  • Big Apple Bagels
    • United States
    • 1 - 100 Employee
    • Social Media Strategist
      • Mar 2013 - Aug 2013

      Create a social media plan including company research, objectives and implementationWrite Facebook posts to increase consumer engagementExecute evaluation for the plan's objectives using Facebook analytics

    • Team Leader
      • Sep 2012 - Aug 2013

      Perform cashier, baking, stock organization, nightly deposits and closing proceduresProposed and implemented social media plan for the company's Facebook page

  • Wholesome Homes
    • Real Estate
    • 1 - 100 Employee
    • Public Relations Intern
      • Feb 2013 - May 2013

      Browse related sites to gather relevant topics to produce one post a day on Twitter Qualify and call potential clients to generate leads for tenant placement Consulted and advised company about branding including logo, mission statement and fact sheets Research and created content for Wholesome Homes blog Proposed and implemented new website for Wholesome Homes Browse related sites to gather relevant topics to produce one post a day on Twitter Qualify and call potential clients to generate leads for tenant placement Consulted and advised company about branding including logo, mission statement and fact sheets Research and created content for Wholesome Homes blog Proposed and implemented new website for Wholesome Homes

  • Buzzn
    • Germany
    • Utilities
    • 1 - 100 Employee
    • Intern/Campus Representitive
      • Jun 2012 - Sep 2012

      Emailed potential clients to generate awareness about the application Promoted application on Twitter and Facebook Emailed potential clients to generate awareness about the application Promoted application on Twitter and Facebook

Education

  • Wayne State University
    Bachelor of Arts (B.A.), Public Relations
    2008 - 2013
  • Melvindale High School
    2004 - 2008

Community

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