Allison Potter

Graphic Designer at FlexDigital
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Contact Information
Location
Birmingham, Alabama, United States, US
Languages
  • English -

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Bio

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Credentials

  • Centro Certified: Advanced Programmatic Strategies
    Centro
    May, 2017
    - Sep, 2024
  • Centro DSP Buying Foundations
    Centro
    May, 2017
    - Sep, 2024

Experience

    • Netherlands
    • Marketing and Advertising
    • 1 - 100 Employee
    • Graphic Designer
      • Aug 2015 - Present

    • Assistant Designer
      • Dec 2010 - May 2015

      • Collaborated with creative director, art director, editors, photographers and freelance staff to create compelling books, bookazines, and digests for brands such as Southern Living, Cooking Light, Gooseberry Patch, MyRecipes, Dillard's, Betty Crocker and Pillsbury• Conceptualized, designed and composited final books, taking them through all steps of production process• Directed photography teams to maintain the vision of a book• Prepared all cover and interior photography for color correction including sizing and renaming of images, marking up proofs and working with production department to ensure best image quality• Performed quality control review of final book package with eye on editorial correctness, consistency of design and quality of images • Created, maintained and organized all art department contracts and invoices for a group of 15-20 freelancers• Managed art department materials for sales presentations and catalogs and acted as liaison between editorial and sales/marketing departments to ensure access to current materials

    • Design Intern
      • Jan 2010 - Dec 2010

      • Assisted in-house design team with production of cookbooks for brands including Southern Living, Cooking Light and Gooseberry Patch • Conceptualized, created and implemented book and bookazine designs to fit client needs• Composited layouts and prepared images for pre-press color correction

    • Project Editor Intern
      • Oct 2009 - Jan 2010

      • Assisted with production of cookbooks for brands including Southern Living, Cooking Light and Gooseberry Patch • Input and back checked edits on layouts• Assisted editors in collecting images from archives to use in publications• Proof read cookbook layouts as they were being produced to ensure accuracy of final product

    • Higher Education
    • 700 & Above Employee
    • Corolla Yearbook Student Designer
      • May 2007 - May 2009

      • Managed a staff of three designers to ensure the look of each publication remained consistent• Worked closely with printer representative to prepare final cover and interior pages for printing• Collaborated with Director of Student Media and marketing group to promote yearbook to the student body • Managed a staff of three designers to ensure the look of each publication remained consistent• Worked closely with printer representative to prepare final cover and interior pages for printing• Collaborated with Director of Student Media and marketing group to promote yearbook to the student body

Education

  • University of Alabama
    Bachelor’s Degree, Design and Visual Communications, General
    2005 - 2009

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