Allison Orme
Marketing Manager at Bourton Group LLP- Claim this Profile
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Bio
Leah Evans
Allison is a great person to know, not only as a collegue but now as a friend. Nothing is too much touble - and always delivered with a smile !
Leah Evans
Allison is a great person to know, not only as a collegue but now as a friend. Nothing is too much touble - and always delivered with a smile !
Leah Evans
Allison is a great person to know, not only as a collegue but now as a friend. Nothing is too much touble - and always delivered with a smile !
Leah Evans
Allison is a great person to know, not only as a collegue but now as a friend. Nothing is too much touble - and always delivered with a smile !
Credentials
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Diploma in Professional Marketing
CIM | The Chartered Institute of MarketingNov, 2021- Nov, 2024 -
Diploma in Professional Marketing
CIM | The Chartered Institute of MarketingNov, 2021- Nov, 2024 -
Managing Brands
CIM | The Chartered Institute of MarketingNov, 2021- Nov, 2024 -
Innovation in Marketing
CIM | The Chartered Institute of MarketingJul, 2021- Nov, 2024 -
CIM Affiliate Studying Member
CIM | The Chartered Institute of MarketingMar, 2021- Nov, 2024 -
Marketing and Digital Strategy
CIM | The Chartered Institute of MarketingMar, 2021- Nov, 2024 -
Certificate in Professional Marketing (Digital Marketing)
CIM | The Chartered Institute of MarketingJul, 2020- Nov, 2024 -
CIM Affiliate Studying Member
CIM | The Chartered Institute of MarketingJun, 2022- Nov, 2024
Experience
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Bourton Group LLP
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Marketing Manager
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Oct 2010 - Present
Main responsibilities:• Campaign planning, design & delivery: Collaborating with Partners and Senior Consultants to create and manage a schedule of campaigns which include targeted events and automated email from planning through to execution and reporting• Communications and PR: Manage agencies and the development, content creation and publishing of internal and external communications including press releases, financial news, win announcements and Customer Newsletters• Data, Reporting & analysis: Manage and report on post-campaign closeout, and ensure marketing automation and CRM best practices are applied consistently• Presentations: Present marketing initiatives, plans and results monthly to the Partner, Management Team and at company meetings.• Manage marketing collateral: Manage agencies and the briefing process for new creative designs for digital and physical assets including marketing assets and content • Digital Programmes: Accountability and management of websites, social media platforms, (Twitter and LinkedIn) to post relevant information and report on activity and traffic• Sales and Consultancy Support: Work closely with Partner and Consultant Teams on a range of marketing activities including consultancy and sales development toolkits, tender responses, customer sales presentations and training/workshop material • Customer and Industry monitoring: Keep up to date with Customer, industry news and competitors to inform marketing campaigns and audience insight• Case Studies and win announcements: Work with customers, Partner and Consultant teams to create case studies, win announcements and reference materials.• Manage the Bourton Group brand to ensure it is represented appropriately across the business in all channels and activities• Target driven: Contribute to business development activity looking for lead generation opportunities through social media engagement direct mail campaigns, industry-related events – ensuring activity is measured
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Conference Care
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United Kingdom
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Events Services
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1 - 100 Employee
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Bids & Proposals Manager
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Feb 2009 - Oct 2010
Key purpose of role to increase sales revenue through introduction of new business opportunities across all market sectors - including Private and Public Sector, Not-for-Profit, Charitable and Membership Associations. Primary objective is to procure contracted clients and introduce new business into Conference Care by way of research, client database management and the tendering process. Ability to seek out new business opportunities and produce engaging correspondence; creating both initial awareness of Conference Care and ongoing effective communication to ensure our organisation is kept at the forefront and expression of interest in new tender opportunities. On successful invitation to tender can manage entire tender process via Procurement Portals or the production of creative and bespoke Full Service Provision Proposals.
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Masterlease Ltd
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United Kingdom
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Marketing Communications Executive
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Mar 1992 - Dec 2008
Purpose of Role: To implement and coordinate internal and external marketing communications and campaigns for Saab Contract Hire, Vauxhall Leasing and Chevrolet Lease plus the tri-brand in the trading style of GM UK Leasing - to include Cadillac and Hummer where necessary.Planning, reporting & management• Manage and implement internal & external marketing communications initiatives, to include areas such as supporting the lead generation activity across all market sectors by production of relevant materials, supporting the launch of new/revised services, development and management of the PR programme, management of the events programme, production of the customer newsletter, enhancing internet sites, production of publications and advertisements, etc. • Monitor and maintain effective usage of our three single brands and tri-brand.• Work closely with internal management & external agencies to deliver activities as planned.• Provide regular management information on progress and performance• Contribute to the marketing planning process and have an active role in the development of the annual communication plansProcess improvement and innovation• To identify opportunities for improving the effectiveness of marketing activities• Proactively seek innovative solutions and ways of working to achieve objectivesRelationships and communications• To develop and manage effective working relationships with key communications agencies
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Education
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2021 - 2021
CIM | The Chartered Institute of Marketing
Level 6 Diploma in Professional Marketing, Managing Brands -
2021 - 2021
CIM | The Chartered Institute of Marketing
Level 6 Diploma in Professional Marketing, Innovation in Marketing -
2020 - 2021
CIM | The Chartered Institute of Marketing
Level 6 Diploma in Professional Marketing, Marketing & Digital Strategy -
2020 - 2020
CIM | The Chartered Institute of Marketing
CIM Level 4 Certificate in Professional Marketing, Merit -
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CIM | The Chartered Institute of Marketing
CIM Certificate in Professional Marketing, Digital Marketing -
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CIM | The Chartered Institute of Marketing
CIM Certificate in Professional Marketing, Integrated Communications
Community
