Allison Stokes
Marketing Manager at Innovative Integrated Health- Claim this Profile
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Topline Score
Bio
Lauren Burrell
I worked with Allison at One Hour Heating and Air Conditioning. While working with Allison, I learned she is a very bright, caring, and ambitious business professional. She has always been passionate about marketing and a strong sense of building a professional business image. It was a great pleasure to work with Allison and get to know her both personally and professionally.
Christina Springstead, MBA, CPFP, CPB
I have had the pleasure of working with Alli as both a client and a vendor. On both fronts, Alli shows a level of professionalism and attention to detail that is impressive. Alli’s organizational/project management skills allows me to rest easy with my project knowing that it will be delivered on-time and accurately. Alli also brings a pleasant personality and is able to handle deadlines and time sensitive tasks effortlessly. I would highly recommend Alli.
Lauren Burrell
I worked with Allison at One Hour Heating and Air Conditioning. While working with Allison, I learned she is a very bright, caring, and ambitious business professional. She has always been passionate about marketing and a strong sense of building a professional business image. It was a great pleasure to work with Allison and get to know her both personally and professionally.
Christina Springstead, MBA, CPFP, CPB
I have had the pleasure of working with Alli as both a client and a vendor. On both fronts, Alli shows a level of professionalism and attention to detail that is impressive. Alli’s organizational/project management skills allows me to rest easy with my project knowing that it will be delivered on-time and accurately. Alli also brings a pleasant personality and is able to handle deadlines and time sensitive tasks effortlessly. I would highly recommend Alli.
Lauren Burrell
I worked with Allison at One Hour Heating and Air Conditioning. While working with Allison, I learned she is a very bright, caring, and ambitious business professional. She has always been passionate about marketing and a strong sense of building a professional business image. It was a great pleasure to work with Allison and get to know her both personally and professionally.
Christina Springstead, MBA, CPFP, CPB
I have had the pleasure of working with Alli as both a client and a vendor. On both fronts, Alli shows a level of professionalism and attention to detail that is impressive. Alli’s organizational/project management skills allows me to rest easy with my project knowing that it will be delivered on-time and accurately. Alli also brings a pleasant personality and is able to handle deadlines and time sensitive tasks effortlessly. I would highly recommend Alli.
Lauren Burrell
I worked with Allison at One Hour Heating and Air Conditioning. While working with Allison, I learned she is a very bright, caring, and ambitious business professional. She has always been passionate about marketing and a strong sense of building a professional business image. It was a great pleasure to work with Allison and get to know her both personally and professionally.
Christina Springstead, MBA, CPFP, CPB
I have had the pleasure of working with Alli as both a client and a vendor. On both fronts, Alli shows a level of professionalism and attention to detail that is impressive. Alli’s organizational/project management skills allows me to rest easy with my project knowing that it will be delivered on-time and accurately. Alli also brings a pleasant personality and is able to handle deadlines and time sensitive tasks effortlessly. I would highly recommend Alli.
Credentials
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Sales Lead Coordination
Success AcademyApr, 2012- Oct, 2024 -
Certified Home Comfort Advisor
Success AcademyMar, 2012- Oct, 2024 -
Certified Customized Make Up Artist
Sephora UniversityJun, 2011- Oct, 2024 -
Certified Color Expert
Sephora UniversityMay, 2011- Oct, 2024 -
Certified Color Consultant
Sephora UniversityJun, 2009- Oct, 2024 -
Certified Skincare Consultant
Sephora UniversityJun, 2009- Oct, 2024
Experience
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Innovative Integrated Health
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Marketing Manager
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Mar 2022 - Present
• Manage all marketing, communication, and brand activity for Bakersfield PACE (Program of All-Inclusive Care for the Elderly), Fresno PACE, and Orange County PACE• Develop growth marketing strategy to increase brand awareness and drive enrollment in Kern, Tulare, Fresno, and Orange counties• Manage all marketing, communication, and brand activity for Bakersfield PACE (Program of All-Inclusive Care for the Elderly), Fresno PACE, and Orange County PACE• Develop growth marketing strategy to increase brand awareness and drive enrollment in Kern, Tulare, Fresno, and Orange counties• Market planning, competitive analysis, and demographic and industry research• Elevate brand identity and voice through the creation of company marketing collateral• Design and execute all marketing collateral, including program literature, recruitment materials, advertisements, community updates, email marketing, promotional signage, and more• Collaborate with Government Relations to write letters advocating for PACE and health initiatives and disseminate them to elected officials• Drive consistent, relevant traffic and enrollment leads via inbound marketing channels• Develop Provider Relations presentations and educational materials• Create Annual Updates and Business Insights reports for shareholders, elected officials, healthcare executives, and industry leaders• Oversee digital marketing efforts for Innovative Integrated Health (IIH) and its entities including social media, search engine optimization (SEO), Google My Business (GMB), and email marketing• Familiarity with CMS and DHCS Marketing Requirements. Experience marketing to Medi-Cal, Medicaid and Medicare healthcare populations• Multi-cultural marketing and cultural competency. Work with interpreters, translators and third-party vendors to deliver marketing messages in 10 languages including Spanish, Vietnamese, Korean, Khmer, Lao, Hmong, Farsi, Arabic, and Chinese. Show less
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Marketing Supervisor
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Feb 2021 - May 2022
• Create dynamic internal and external presentations to present, including but not limited to onboarding, annual training, and business development activities • Plan and execute special events such as grand openings, ribbon cutting, executive luncheons, community partnership activities, and more• Developed company newsletter, The PACE Paper, including copywriting and graphic design (Canva)• Responsible for all branded item orders, delivery, and inventory• Represent Bakersfield PACE, Fresno PACE, Orange County PACE, and IIH in their respective communities• Provide additional Business Development strategy and support in Intake, Enrollment, Onboarding, Provider Relations, Member Retention, Government Relations, and more. Show less
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Young Wooldridge, LLP
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United States
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Law Practice
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1 - 100 Employee
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Director of Public Relations and Marketing
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Apr 2013 - Oct 2020
• Create and manage the marketing budget for an established multi-service Law Firm serving the Bakersfield area for over 80 years; • Develop Firm media strategy and strategically place Firm advertisements across a variety of mediums; • Transitioned to in-house agency status for TV advertising resulting in a 600% increase in response rate and savings of $40,000-$60,000 annually; • Oversee digital marketing efforts, including website redesigns, organic and paid SEO, social media, and digital marketing campaigns; • Initiated Firm transition from general call forwarding to utilizing a specially-trained Intake Specialist for consumer practices; • Furnish marketing advice, counsel, and general staff support to four departments comprised of 16 attorneys, each with individual marketing plans; • Monitor Intake quality control, specifically the capture of a referral source; • Produce new firm media through direct efforts and managing third-party vendors; • Create scripts and storyboards for new TV and Digital advertisements; • Oversee development of print campaigns for notable local publications including Kern Business Journal, Bakersfield Life Magazine, Farm News, Chamber Metro and more; • Develop, maintain and service existing Firm relationships with Group Legal referral sources, including but not limited to local credit unions, industry associations and private organizations; • Outbound topic ideas to local organizations to create seminar and speaking opportunities for Firm attorneys; • Administer Human Resource functions, including coordination of annual employee reviews and conduct new employee orientations; • Plan and execute all firm events, including 75th & 80th-anniversary celebrations, seminars, partnership luncheons and client appreciation events. Show less
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One Hour Heating & Air Conditioning, LLC
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United States
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Individual and Family Services
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Client Care Manager/Sales Lead and Marketing Coordinator
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Dec 2011 - Apr 2013
• Create brand awareness for an up-and-coming national brand within a new, local market. • Initiate, track, and follow-up with sales leads to create sales opportunities within the Kern County area; • Developed Costco vendor program including member sales discount program and rotating demonstrable display schedule; • Hire, train, and schedule team of Customer Service Representatives and Lead Generators; • Execute company national marketing initiatives while maintaining a local marketing voice; • Project managed a digital marketing overhaul including web design, organic and paid SEO campaigns; • Plan and facilitate community events targeted at increasing brand awareness, such as local sales tent and booth opportunities, as well as community event support. • Make and capture multimedia content for social media platforms. Show less
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Sephora
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France
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Retail
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700 & Above Employee
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Color Expert
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Sep 2008 - Apr 2012
• Meet and exceed daily, weekly, and monthly goals, set by local management and national corporate team;• Maintain extensive and consistently evolving luxury product knowledge base for over 100 brands supported by the Louis Vuitton-Moet Hennessy corporate umbrella;• Plan and facilitate trend events based on specific marketing initiatives;• Create and execute a wide variety of beauty looks for a diverse clientele, servicing hundreds of clients daily.
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Beauty Studio Captain
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Aug 2010 - Jan 2012
• Managed Beauty Studio sales and productivity;• Led the Beauty Studio in the Bakersfield store to post the highest numbers in the district for 2011, generating over $600,000 in incremental income;• Have won multiple storewide sales contests out of 25+ sales associates;• Assist customers with luxury cosmetics purchases and provide reliable customer service;• Responsible for meeting daily sales goals set by the management team;• Maintain up-to-date product knowledge across over 100+ brands in the cosmetics, skincare and fragrance categories. Show less
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Color Consultant
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Sep 2008 - Aug 2010
• Pitched, organized, and executed multiple special events targeting sororities in the Central Coast area;• Events generated over $10,000/month in incremental sales and have been duplicated by other stores in the district, resulting in additional sales;• Launched and maintained the Sephora San Luis Obispo social media initiatives.
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Addicted
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Romania
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Advertising Services
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1 - 100 Employee
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Assistant Manager
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Jun 2007 - Mar 2008
• Kept visual merchandising up-to-date and on trend; • Assisted customers with selecting and purchasing high-end denim, clothing, and accessories; • Created sales goals and motivated sales staff of 8-10 to meet daily and monthly targets. • Kept visual merchandising up-to-date and on trend; • Assisted customers with selecting and purchasing high-end denim, clothing, and accessories; • Created sales goals and motivated sales staff of 8-10 to meet daily and monthly targets.
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Jezabelle's
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United States
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Retail Apparel and Fashion
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Retail Sales Associate
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May 2003 - Jan 2007
• Assisted customers in purchasing clothing, accessories, and home décor; • Provided exemplary customer service for a variety of clientele; • Helped to facilitate special events such as fashion shows and demonstrations. • Assisted customers in purchasing clothing, accessories, and home décor; • Provided exemplary customer service for a variety of clientele; • Helped to facilitate special events such as fashion shows and demonstrations.
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Education
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2005 - 2010
California Polytechnic State University-San Luis Obispo
Bachelor of Science, Business Administration; Marketing Management -
2001 - 2005
Garces Memorial High School
Community
