Allison Koerbel
Account Supervisor at Red Havas US- Claim this Profile
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Bio
Credentials
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Influencer Marketing - Industry Specialist
MeltwaterJun, 2022- Nov, 2024 -
Google Analytics
GoogleApr, 2021- Nov, 2024 -
Hootsuite Platform Certification
HootsuiteMar, 2019- Nov, 2024
Experience
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Havas Red US
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Supervisor
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May 2023 - Present
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Content Manager
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May 2022 - Present
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University of Pittsburgh
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United States
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Higher Education
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700 & Above Employee
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Assistant Director Of Media Relations
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Aug 2021 - May 2022
• Served as the primary media contact for the women's gymnastics and swimming and diving programs • Identified trending concepts and trends to keep social content relevant and increase engagement • Increased the @Pitt_GYM Instagram audience growth rate by 18% and the @Pitt_SWIM_DIVE Instagram by 16% using Reels, creative copy, and other optimization tools • Designed static and animated graphics, game notes, and trading cards with Adobe Creative Cloud and Procreate software • Coordinated media requests for student-athletes and coaches, as well as provided them with tips on best public relations practices and media literacy • Collaborated with marketing to amplify messaging and promotion, assisted in breaking the season ticket record for the 2022 gymnastics season • Participated in departmental brainstorm, offering feedback from a social perspective Show less
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The University of Alabama
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Higher Education
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700 & Above Employee
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Graduate Communications Intern
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Aug 2019 - Jun 2020
• Served as the primary media contact for the women's soccer and rowing programs • Worked as the secondary contact for men's basketball, which included managing in-game social media, pre/postgame stories and creating/updating game notes and player bios • Solely managed the Alabama Soccer and Rowing Twitter, Facebook, and Instagram accounts, attracting a new combined 900 followers on Twitter and over 3000 on Instagram • Created game notes, media guides, flip cards, and record books using Adobe InDesign and Photoshop • Assisted with football game day operations, press conferences, and updating football media documents • Directed the official scoring and statistics for all women's soccer home games • Handled sensitive and discrete information from basketball and football operations • Interacted with visiting team personnel, media outlets, and executives in a professional manner Show less
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University of Pittsburgh
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United States
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Higher Education
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700 & Above Employee
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Media Relations Intern
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Oct 2017 - May 2019
• Worked closely with the football team throughout training camp and the 2018 season, attended the 2018 ACC Championship – edited postgame/practice football scrums and helped with game day and daily practice operations • Assisted in the design and creation of the men’s basketball game programs • Posted in-game/live social content on behalf of individual sports teams’ accounts • Maintained and updated quick facts and game notes • Served as the official scorer for baseball using StatCrew for numerous home games • Transcribed coach/player interviews and press conferences Show less
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Pittsburgh Penguins
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Spectator Sports
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200 - 300 Employee
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Media Relations Intern
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Jan 2019 - Apr 2019
• Composed media releases that were posted on NHL.com and distributed to national outlets • Wrote game notes by researching individual and team statistics during home games • Worked closely with both the full-time and part-time staff members to produce visual and written materials celebrating Evgeni Malkin’s 1000 point • Recorded player and coach interviews as well as press conferences • Assisted in the credentialing process to visiting team personnel, pro-team scouts, and media Show less
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Pittsburgh Steelers
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United States
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Spectator Sports
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200 - 300 Employee
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Public Relations Game Day Assistant / Intern
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Aug 2018 - Dec 2018
• Updated statistics and postgame notes within the Steelers Gameday Magazine • Recorded and transcribed halftime/postgame player and coach press conferences • Assisted with the 2018 NFL Draft at Steelers Headquarters transcribing coach and new player sound bites as well as aiding with operational tasks • Accommodated press box media and visiting team personnel on game days in a professional manner • Updated statistics and postgame notes within the Steelers Gameday Magazine • Recorded and transcribed halftime/postgame player and coach press conferences • Assisted with the 2018 NFL Draft at Steelers Headquarters transcribing coach and new player sound bites as well as aiding with operational tasks • Accommodated press box media and visiting team personnel on game days in a professional manner
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Ticketek Australia
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Entertainment Providers
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100 - 200 Employee
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Marketing Intern
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May 2018 - Jul 2018
• Wrote copy for social media posts, EDMs, and the weekly email newsletter • Analyzed partnership pre-sale success to find insights for future campaigns using entitlement group usage reports • Designed the weekly subscription email newsletter using HTML Code through Adobe Dreamweaver • Maintained all company social channels posting live content for the Sydney Ice Hockey Classic between Team USA v. Team Canada • Wrote copy for social media posts, EDMs, and the weekly email newsletter • Analyzed partnership pre-sale success to find insights for future campaigns using entitlement group usage reports • Designed the weekly subscription email newsletter using HTML Code through Adobe Dreamweaver • Maintained all company social channels posting live content for the Sydney Ice Hockey Classic between Team USA v. Team Canada
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Smiths Agency
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United States
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Advertising Services
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1 - 100 Employee
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Media Analytics & Social Media Intern
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Apr 2017 - May 2018
• Assisted with client action and activity on their Facebook, Pinterest, and Twitter profiles • Used Google Adwords and Facebook Power Editor/Ads Manager to purchase ads and review the success of their chosen reach and frequency • Analyzed specifically pulled data from Oracle, MRI, and clients' Google Analytics pixels • Oversaw execution of creative and social decks for current clients and new business pitches • Performed keyword optimization for paid search results within Google • Assisted with client action and activity on their Facebook, Pinterest, and Twitter profiles • Used Google Adwords and Facebook Power Editor/Ads Manager to purchase ads and review the success of their chosen reach and frequency • Analyzed specifically pulled data from Oracle, MRI, and clients' Google Analytics pixels • Oversaw execution of creative and social decks for current clients and new business pitches • Performed keyword optimization for paid search results within Google
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2018 NCAA DI Men's Basketball Tournament
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Greater Pittsburgh Area
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Media Assistant
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Mar 2018 - Mar 2018
• Recorded and transcribed pre/post-game locker room press conferences for first/second round teams • Coordinated with teams’ Sports Information Directors to disperse game notes, statistics, or answer any potential questions • Recorded and transcribed pre/post-game locker room press conferences for first/second round teams • Coordinated with teams’ Sports Information Directors to disperse game notes, statistics, or answer any potential questions
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Education
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Georgetown University
Master of Professional Studies, Sports Industry Management -
University of Pittsburgh
Bachelor of Business Administration (BBA), Marketing -
Syracuse University
Advertising -
University of Pittsburgh