Allison Koerbel

Account Supervisor at Red Havas US
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Contact Information
us****@****om
(386) 825-5501
Location
Pittsburgh, Pennsylvania, United States, US

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Credentials

  • Influencer Marketing - Industry Specialist
    Meltwater
    Jun, 2022
    - Nov, 2024
  • Google Analytics
    Google
    Apr, 2021
    - Nov, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Mar, 2019
    - Nov, 2024

Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Supervisor
      • May 2023 - Present

    • Content Manager
      • May 2022 - Present

    • United States
    • Higher Education
    • 700 & Above Employee
    • Assistant Director Of Media Relations
      • Aug 2021 - May 2022

      • Served as the primary media contact for the women's gymnastics and swimming and diving programs • Identified trending concepts and trends to keep social content relevant and increase engagement • Increased the @Pitt_GYM Instagram audience growth rate by 18% and the @Pitt_SWIM_DIVE Instagram by 16% using Reels, creative copy, and other optimization tools • Designed static and animated graphics, game notes, and trading cards with Adobe Creative Cloud and Procreate software • Coordinated media requests for student-athletes and coaches, as well as provided them with tips on best public relations practices and media literacy • Collaborated with marketing to amplify messaging and promotion, assisted in breaking the season ticket record for the 2022 gymnastics season • Participated in departmental brainstorm, offering feedback from a social perspective Show less

    • Higher Education
    • 700 & Above Employee
    • Graduate Communications Intern
      • Aug 2019 - Jun 2020

      • Served as the primary media contact for the women's soccer and rowing programs • Worked as the secondary contact for men's basketball, which included managing in-game social media, pre/postgame stories and creating/updating game notes and player bios • Solely managed the Alabama Soccer and Rowing Twitter, Facebook, and Instagram accounts, attracting a new combined 900 followers on Twitter and over 3000 on Instagram • Created game notes, media guides, flip cards, and record books using Adobe InDesign and Photoshop • Assisted with football game day operations, press conferences, and updating football media documents • Directed the official scoring and statistics for all women's soccer home games • Handled sensitive and discrete information from basketball and football operations • Interacted with visiting team personnel, media outlets, and executives in a professional manner Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Media Relations Intern
      • Oct 2017 - May 2019

      • Worked closely with the football team throughout training camp and the 2018 season, attended the 2018 ACC Championship – edited postgame/practice football scrums and helped with game day and daily practice operations • Assisted in the design and creation of the men’s basketball game programs • Posted in-game/live social content on behalf of individual sports teams’ accounts • Maintained and updated quick facts and game notes • Served as the official scorer for baseball using StatCrew for numerous home games • Transcribed coach/player interviews and press conferences Show less

    • Spectator Sports
    • 200 - 300 Employee
    • Media Relations Intern
      • Jan 2019 - Apr 2019

      • Composed media releases that were posted on NHL.com and distributed to national outlets • Wrote game notes by researching individual and team statistics during home games • Worked closely with both the full-time and part-time staff members to produce visual and written materials celebrating Evgeni Malkin’s 1000 point • Recorded player and coach interviews as well as press conferences • Assisted in the credentialing process to visiting team personnel, pro-team scouts, and media Show less

    • United States
    • Spectator Sports
    • 200 - 300 Employee
    • Public Relations Game Day Assistant / Intern
      • Aug 2018 - Dec 2018

      • Updated statistics and postgame notes within the Steelers Gameday Magazine • Recorded and transcribed halftime/postgame player and coach press conferences • Assisted with the 2018 NFL Draft at Steelers Headquarters transcribing coach and new player sound bites as well as aiding with operational tasks • Accommodated press box media and visiting team personnel on game days in a professional manner • Updated statistics and postgame notes within the Steelers Gameday Magazine • Recorded and transcribed halftime/postgame player and coach press conferences • Assisted with the 2018 NFL Draft at Steelers Headquarters transcribing coach and new player sound bites as well as aiding with operational tasks • Accommodated press box media and visiting team personnel on game days in a professional manner

    • Entertainment Providers
    • 100 - 200 Employee
    • Marketing Intern
      • May 2018 - Jul 2018

      • Wrote copy for social media posts, EDMs, and the weekly email newsletter • Analyzed partnership pre-sale success to find insights for future campaigns using entitlement group usage reports • Designed the weekly subscription email newsletter using HTML Code through Adobe Dreamweaver • Maintained all company social channels posting live content for the Sydney Ice Hockey Classic between Team USA v. Team Canada • Wrote copy for social media posts, EDMs, and the weekly email newsletter • Analyzed partnership pre-sale success to find insights for future campaigns using entitlement group usage reports • Designed the weekly subscription email newsletter using HTML Code through Adobe Dreamweaver • Maintained all company social channels posting live content for the Sydney Ice Hockey Classic between Team USA v. Team Canada

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Analytics & Social Media Intern
      • Apr 2017 - May 2018

      • Assisted with client action and activity on their Facebook, Pinterest, and Twitter profiles • Used Google Adwords and Facebook Power Editor/Ads Manager to purchase ads and review the success of their chosen reach and frequency • Analyzed specifically pulled data from Oracle, MRI, and clients' Google Analytics pixels • Oversaw execution of creative and social decks for current clients and new business pitches • Performed keyword optimization for paid search results within Google • Assisted with client action and activity on their Facebook, Pinterest, and Twitter profiles • Used Google Adwords and Facebook Power Editor/Ads Manager to purchase ads and review the success of their chosen reach and frequency • Analyzed specifically pulled data from Oracle, MRI, and clients' Google Analytics pixels • Oversaw execution of creative and social decks for current clients and new business pitches • Performed keyword optimization for paid search results within Google

    • Media Assistant
      • Mar 2018 - Mar 2018

      • Recorded and transcribed pre/post-game locker room press conferences for first/second round teams • Coordinated with teams’ Sports Information Directors to disperse game notes, statistics, or answer any potential questions • Recorded and transcribed pre/post-game locker room press conferences for first/second round teams • Coordinated with teams’ Sports Information Directors to disperse game notes, statistics, or answer any potential questions

Education

  • Georgetown University
    Master of Professional Studies, Sports Industry Management
    2020 - 2022
  • University of Pittsburgh
    Bachelor of Business Administration (BBA), Marketing
    2017 - 2019
  • Syracuse University
    Advertising
    2015 - 2017
  • University of Pittsburgh

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