Experience

Power Digital Marketing

• United States
• Advertising Services
• 500 - 600 Employee

• Senior Account Manager, Fashion Performance Marketing

  • Jan 2023 - Present

  As a Senior Account Manager, Fashion, I specialize in scaling luxury fashion brands. I oversee all digital channels (paid social, paid media, influencer, organic, affiliate etc.) and strategize how to achieve my client's KPIs. Through creative testing and data-driven approaches, I've successfully exceeded client KPIs month over month while maintaining budgets of six-figures. I partner with internal and external stakeholders to review performance and develop future content. In addition to client work, I guide a team of specialists and strategists and play a key role in their personal and professional development.

• Account Manager, Fashion Performance Marketing

  • Sep 2022 - Jan 2023

  As an Account Manager, Fashion, I specialized in scaling luxury fashion brands. I oversaw all digital channels (paid social, media, influencer, etc.) and strategized how to achieve my client's KPIs. Through creative testing and data-driven approaches, I've successfully exceeded client KPIs month over month while maintaining budgets of six-figures. I partnered with internal and external stakeholders to review performance and develop future content. In addition to client work, I guided a team of specialists and strategists and play a key role in their personal and professional development.Notable achievements include:- Increased revenue +151% YoY over Black Friday/Cyber Monday- Increased efficiency +268% YoY over Black Friday/Cyber Monday

• Paid Social Account Manager

  • Jun 2022 - Sep 2022

  Power Digital Marketing acquired Social Method. As a Paid Social Account Manager, I specialized in scaling luxury fashion brands. I supervised all digital channels (paid social, media, influencer, etc.) and strategized how to achieve my client's KPIs. Through creative testing and data-driven approaches, I've successfully exceeded client KPIs month over month while maintaining budgets of six-figures. I partnered with internal and external stakeholders to review performance and develop future content. In addition to client work, I guided a team of specialists and strategists and play a key role in their personal and professional development.

• Paid Social Strategist

  • Jul 2021 - Jun 2022

  Power Digital Marketing acquired Social Method. As a strategist, I specialized in scaling luxury fashion and clean beauty brands' e-commerce ads. I oversaw all stages (development, execution, optimization and reporting) of paid social campaigns across various paid social platforms. Through creative testing and data-driven approaches, I've successfully exceeded client KPIs month over month while maintaining budgets of six-figures. I partnered with internal and external stakeholders to review performance and develop future content. In addition to client work, I guided a team of specialists and strategists and play a key role in their personal and professional development.Notable achievements include:- Scaled a women's fashion brands spend +419% YoY over Black Friday/Cyber Monday- Increased a women's fashion brands purchases +527% YoY over Black Friday/Cyber Monday

• Digital Marketing Coordinator

  • Jan 2021 - Jul 2021

  Power Digital Marketing acquired Social Method, one of the fastest-growing, data-driven digital media buying and creative companies in the country.As a coordinator, I specialized in scaling luxury fashion and clean beauty brands' e-commerce ads. I've handled six-figure monthly budgets while ensuring my client's goals are met on both a monthly and yearly basis. I've mastered optimizing, account strategy, execution and reporting on various paid social platforms in addition to cross-channel strategy with other marketing departments.Notable Achievements include:- Successfully supported the launch of 3 new products via Meta Ads Advertising- Scaled spend +864% in 8 months- Scaled revenue +670% in 8 months



Social Method

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Jul 2020 - Dec 2020

  Social Method was acquired by Power Digital Marketing. As a Digital Marketing Coordinator, I was tasked with brainstorming creative and copy ideas, executing said ideas in Facebook ads manager and submitted to my clients for approval. I optimized campaigns and made strategic, informed decisions based on performance to ensure KPIs are achieved. I scaled client budgets 800% in a matter of three months and owned multiple six figure budgets. In addition to the tactical skills above, I created weekly and monthly performance decks, help weekly client meetings and participated in internal company trainings.



AirMaster Heating & Cooling Specialists

• Philadelphia, Pennsylvania, United States

• Social Media Manager

  • Apr 2020 - Nov 2020

  - Strategized, developed and executed social media posts and campaigns - Oversaw all AirMaster social media accounts (Facebook, Instagram, Yelp) - Spearhead paid social analytic tracking - Designed digital graphics - Researched audience behaviors - Performed competitor research - Strategized, developed and executed social media posts and campaigns - Oversaw all AirMaster social media accounts (Facebook, Instagram, Yelp) - Spearhead paid social analytic tracking - Designed digital graphics - Researched audience behaviors - Performed competitor research



Aloysius Butler & Clark

• United States
• Advertising Services
• 100 - 200 Employee

• Public Relations Intern

  • Feb 2020 - Apr 2020

  - Conducted daily media monitoring - Assisted with media list creation - Explored additional media opportunities - Wrote press materials - Increased client media exposure *Participated in client activations - Conducted daily media monitoring - Assisted with media list creation - Explored additional media opportunities - Wrote press materials - Increased client media exposure *Participated in client activations



Google Online Marketing Challenge

• Paid Search Associate

  • Jan 2020 - Apr 2020

  - Oversaw a team of associates - Assisted in building search campaigns to achieve assigned clients goals and mission - Conducted keyword research - Performed situation and competitor analysis for client - Created weekly reports to share progress of campaign - Built pre and post campaign analysis for client *Continuously monitored, reported and optimized account in collaboration with team members - Oversaw a team of associates - Assisted in building search campaigns to achieve assigned clients goals and mission - Conducted keyword research - Performed situation and competitor analysis for client - Created weekly reports to share progress of campaign - Built pre and post campaign analysis for client *Continuously monitored, reported and optimized account in collaboration with team members



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Sales And Marketing Intern

  • Sep 2019 - Dec 2019

  - Spearheaded digital analytics for "Philly Live", a lifestyle show that reached over 1,00,000 people within three months - Created 2020 Tokyo Olympics marketing materials - Created and customized sales presentation materials - Aided sales department in contract fulfillment tracking and client sponsorship recaps - Attended onsite activations - Spearheaded digital analytics for "Philly Live", a lifestyle show that reached over 1,00,000 people within three months - Created 2020 Tokyo Olympics marketing materials - Created and customized sales presentation materials - Aided sales department in contract fulfillment tracking and client sponsorship recaps - Attended onsite activations



Temple PRSSA

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director of Mentorship

  • Apr 2019 - Dec 2019

  - Created surveys to gain information on potential mentors and mentees- Paired up experienced members with underclassmen to serve as mentors throughout college- Planned and executed events for mentor/mentee pairs- Created and sent out surveys to check in on mentor/mentee pairs to see where improvement lies

• Director of Social Media

  • May 2018 - Sep 2019

  - Managed social media accounts- Developed and created social media posts- Created and contributed to content marketing calendars- Created, designed and edited graphics for social channels- Conducted outreach to Temple PRSSA alumni- Lead committee meetings and taught members how to create compelling digital content



PRowl Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Associate

  • May 2018 - May 2019

  - Restructured websites - Conducted research into local markets - Developed social media guidelines - Assisted with client evaluations and strategic plans - Managed client social media accounts - Wrote press materials - Conducted media outreach - Restructured websites - Conducted research into local markets - Developed social media guidelines - Assisted with client evaluations and strategic plans - Managed client social media accounts - Wrote press materials - Conducted media outreach



Tierney

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Intern

  • Jan 2019 - Apr 2019

  - Created and maintained media lists - Researched new media opportunities - Drafted social media content for Fortune 500 clients - Captured media coverage - Organized and maintained editorial calendars - Executed daily media monitoring - Created and maintained media lists - Researched new media opportunities - Drafted social media content for Fortune 500 clients - Captured media coverage - Organized and maintained editorial calendars - Executed daily media monitoring



Allen & Gerritsen

• United States
• Advertising Services
• 100 - 200 Employee

• Public Relations Intern

  • Sep 2018 - Dec 2018

  - Brand owner of two lifestyle products - Created and sent pitches to media - Managed media outreach - Formulated media lists - Secured client coverage - Conducted client research - Brand owner of two lifestyle products - Created and sent pitches to media - Managed media outreach - Formulated media lists - Secured client coverage - Conducted client research



Temple University College of Engineering

• United States
• Higher Education
• 100 - 200 Employee

• Social Media Assistant

  • Jun 2018 - Sep 2018

  - Created and contributed to monthly content marketing calendars - Developed, planned, and executed social media campaigns - Interviewed faculty and students to create stories - Performed competitor research - Tracked monthly analytics - Created and contributed to monthly content marketing calendars - Developed, planned, and executed social media campaigns - Interviewed faculty and students to create stories - Performed competitor research - Tracked monthly analytics



Temple University Office of Summer & Special Programs

• Philadelphia, PA

• Social Media Marketing Intern

  • Feb 2018 - Sep 2018

  - Developed and contributed to monthly content marketing calendars - Wrote and edited listserv emails - Designed marketing graphics - Assisted with the planning and executing of marketing events - Developed and contributed to monthly content marketing calendars - Wrote and edited listserv emails - Designed marketing graphics - Assisted with the planning and executing of marketing events



Steppingstones Scholars

• Philadelphia, PA

• Social Media Intern

  • Sep 2017 - Apr 2018

  - Manage developed, strategy and execution of social media posts - Edited blogs - Performed research on industry insights - Assisted with clerical duties - Manage developed, strategy and execution of social media posts - Edited blogs - Performed research on industry insights - Assisted with clerical duties