Influencer Marketing Associate

• Sep 2022 - Present

Coordinator, Customer Activation & Retention

• Mar 2021 - Sep 2022

• Collaborated with cross-functional teams to develop eCommerce campaign strategy, execution, and follow-up to drive customer engagement for over forty stores• Activated customer engagement through paid media, CRM, SEO/SEM, social and influencer campaigns, loyalty and rewards programs to achieve goals and expand account capabilities• Developed targeted customer journeys through branded customer service messaging and CRM automations to increase customer lifetime value and overall customer experience• Applied data-driven insights to tailor storefront experience and better support customers

Digital Marketer

• Feb 2020 - Sep 2022

• Led day-to-day communication and account management with internal and external teams at Fame House, an award-winning full-service digital marketing agency• Developed marketing and content strategy for clients through multi-channel campaigns• Managed social media presence for global artists such as Pearl Jam, with total following of 16M+fans (helped to increase +2M fans throughout time working on account)• Developed digital strategy for brand partnership campaigns with UMG for Brands team• Facilitated communication between global brands (including e.l.f. Cosmetics and Bulova) andartist and influencer digital teams throughout campaigns• Executed email marketing campaigns to promote various high-priority initiatives• Maintained and updated client websites with new content as needed• Analyzed client’s digital marketing performance and strategized for improvement using A/Btesting and other problem-solving optimizations to reach target audiences• Oversaw Digital Marketing Assistants and supervised daily client-facing tasks

Digital Marketer

• Aug 2019 - Feb 2020

Continued in role when Fame House fully merged with Universal Music Group in February 2020• Lead day-to-day communication and account management with internal and external teams at Fame House, an award-winning full-service digital marketing agency• Develop marketing and content strategy for clients through multi-channel campaigns• Manage social media presence for global artists such as Pearl Jam, with total following of 16M+fans (helped to increase +2M fans throughout time working on account)• Develop digital strategy for brand partnership campaigns with UMG for Brands team• Facilitate communication between global brands (including e.l.f. Cosmetics and Bulova) andartist and influencer digital teams throughout campaigns• Execute email marketing campaigns to promote various high-priority initiatives• Maintain and update client websites with new content as needed• Analyze client’s digital marketing performance and strategize for improvement using A/Btesting and other problem-solving optimizations to reach target audiences• Oversee Digital Marketing Assistants and supervise daily client-facing tasks

Digital Marketing Assistant

• Jul 2017 - Aug 2019

• Created content calendars for marketing initiatives• Managed clients’ social media communities to understand market response• Interacted regularly with clients to develop strategic plans• Communicated with internal client teams on day-to-day and long-term business• Collaborated with in-house e-commerce, creative and paid media teams• Provided reports and analysis for strategic positioning • Started in part-time role and rose to full-time employment

First-Year Experience Chair

• Apr 2018 - Jun 2019

• Planned and executed events to encourage freshman students to meet one another and familiarize themselves with campus beginning with Welcome Week and move-in • Devised detailed budget plans and Excel spreadsheets to organize event planning • Promoted and publicized Hillel activities throughout the campus • Fostered relationships with all students across a variety of key organizations • Planned and executed events to encourage freshman students to meet one another and familiarize themselves with campus beginning with Welcome Week and move-in • Devised detailed budget plans and Excel spreadsheets to organize event planning • Promoted and publicized Hillel activities throughout the campus • Fostered relationships with all students across a variety of key organizations

Student Ambassador

• Oct 2015 - Jun 2019

• Represented Drexel University while speaking to prospective and accepted students and their families on campus tours • Assisted in various official University events as a student liaison • Represented Drexel University while speaking to prospective and accepted students and their families on campus tours • Assisted in various official University events as a student liaison

Executive Board Member

• Sep 2017 - Aug 2018

• Managed a roster of more than six unique artists and bands across a range of genres • Developed marketing plans to accompany album releases and other projects • Supported artists on social media through a mix of organic and paid marketing • Managed a roster of more than six unique artists and bands across a range of genres • Developed marketing plans to accompany album releases and other projects • Supported artists on social media through a mix of organic and paid marketing

Marketing Intern

• Jun 2017 - Sep 2017

• Maintained and updated venue website for each new artist and event • Created weekly newsletters that were distributed to 1,000+ subscribers for the venue • Researched and pursued new marketing and advertising opportunities each week • Served as Brand Ambassador at live events and interacted with potential customers • Maintained and updated venue website for each new artist and event • Created weekly newsletters that were distributed to 1,000+ subscribers for the venue • Researched and pursued new marketing and advertising opportunities each week • Served as Brand Ambassador at live events and interacted with potential customers

Peer Network Engagement Intern

• Jun 2016 - Jun 2017

- Promoted engagement activities and interacted with students to help form a network- Fostered relationships with all students across Greek life and other key organizations- Promoted and publicized Hillel activities throughout the campus

Perelman Center Launch Team - Marketing Committee Member

• Oct 2015 - Apr 2017

- Informed the Drexel community about the campus addition of our new building and the facilities and activities available to students- Developed social media campaigns to further promotion of the building before, during, and after construction

Welcome Week Staff

• Mar 2016 - Sep 2016

Organized events and activities to encourage freshman students to meet one another and familiarizethemselves with campusDevised detailed budget plans and Excel spreadsheets to organize event planning

Lifeguard

• May 2016 - Sep 2016

Monitored pool and enforced water safety techniques and rules Administered first aid and/or CPR when required Swim instructor for ages 3-10 Performed pool maintenance and cleaning functions Monitored pool and enforced water safety techniques and rules Administered first aid and/or CPR when required Swim instructor for ages 3-10 Performed pool maintenance and cleaning functions

Lifeguard

• May 2012 - Sep 2015

Monitored pool and enforced water safety techniques and rules Administered first aid and/or CPR when required Swim instructor for ages 3-10 Performed pool maintenance and cleaning functions Monitored pool and enforced water safety techniques and rules Administered first aid and/or CPR when required Swim instructor for ages 3-10 Performed pool maintenance and cleaning functions

Directors Assistant, Team Leader, Performer

• Jul 2009 - Aug 2015

- Facilitated rehearsals for seasonal shows and house band practices - Communicated with music industry professionals regarding show bookings, concert preparations and logistics throughout the performance day - Transformed house band into mostly student-run group by the end of tenure - Facilitated rehearsals for seasonal shows and house band practices - Communicated with music industry professionals regarding show bookings, concert preparations and logistics throughout the performance day - Transformed house band into mostly student-run group by the end of tenure