Ally Lucas
Revenue Operations Analyst at Canopy Management- Claim this Profile
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Topline Score
Bio
Shelby Corless
Ally is a true revenue expert. When she started with us she was our hubspot expert and her role grew to be so much more…so we promoted her! She is a highly skilled professional with the ability to analyze complex sales and marketing data for revenue growth. Which is impressive! Also her ability to communicate change with attention to detail contributed widely to her success! She completely revamped our sales documentation for the process. Last but certainly not least, Ally is an incredible human. She wasn’t in a leadership role in our company but she will be in one someday soon. Our head of marketing was able to rely on her and ally always took ownership of the teams tasks to ensure they were not just complete but correct. She has great relationships with everyone and even served as a trusted founding member of our culture committee. Anyone would be lucky to have her. I will certainly miss her.
Nicole de Mocskonyi, MBA
Ally is of the brightest minds I have ever had the privilege of working with. During my tenure managing Ally, there was never a challenge too big for her to tackle. Between her expertise as a HubSpot guru, or just her knack for solving everyday problems, Ally delivers value to her colleagues, company, and industry. Her adaptive intelligence is second to none, her work ethic is unparalleled, and she will be an invaluable asset to every company that is lucky enough to acquire her in the future.
Shelby Corless
Ally is a true revenue expert. When she started with us she was our hubspot expert and her role grew to be so much more…so we promoted her! She is a highly skilled professional with the ability to analyze complex sales and marketing data for revenue growth. Which is impressive! Also her ability to communicate change with attention to detail contributed widely to her success! She completely revamped our sales documentation for the process. Last but certainly not least, Ally is an incredible human. She wasn’t in a leadership role in our company but she will be in one someday soon. Our head of marketing was able to rely on her and ally always took ownership of the teams tasks to ensure they were not just complete but correct. She has great relationships with everyone and even served as a trusted founding member of our culture committee. Anyone would be lucky to have her. I will certainly miss her.
Nicole de Mocskonyi, MBA
Ally is of the brightest minds I have ever had the privilege of working with. During my tenure managing Ally, there was never a challenge too big for her to tackle. Between her expertise as a HubSpot guru, or just her knack for solving everyday problems, Ally delivers value to her colleagues, company, and industry. Her adaptive intelligence is second to none, her work ethic is unparalleled, and she will be an invaluable asset to every company that is lucky enough to acquire her in the future.
Shelby Corless
Ally is a true revenue expert. When she started with us she was our hubspot expert and her role grew to be so much more…so we promoted her! She is a highly skilled professional with the ability to analyze complex sales and marketing data for revenue growth. Which is impressive! Also her ability to communicate change with attention to detail contributed widely to her success! She completely revamped our sales documentation for the process. Last but certainly not least, Ally is an incredible human. She wasn’t in a leadership role in our company but she will be in one someday soon. Our head of marketing was able to rely on her and ally always took ownership of the teams tasks to ensure they were not just complete but correct. She has great relationships with everyone and even served as a trusted founding member of our culture committee. Anyone would be lucky to have her. I will certainly miss her.
Nicole de Mocskonyi, MBA
Ally is of the brightest minds I have ever had the privilege of working with. During my tenure managing Ally, there was never a challenge too big for her to tackle. Between her expertise as a HubSpot guru, or just her knack for solving everyday problems, Ally delivers value to her colleagues, company, and industry. Her adaptive intelligence is second to none, her work ethic is unparalleled, and she will be an invaluable asset to every company that is lucky enough to acquire her in the future.
Shelby Corless
Ally is a true revenue expert. When she started with us she was our hubspot expert and her role grew to be so much more…so we promoted her! She is a highly skilled professional with the ability to analyze complex sales and marketing data for revenue growth. Which is impressive! Also her ability to communicate change with attention to detail contributed widely to her success! She completely revamped our sales documentation for the process. Last but certainly not least, Ally is an incredible human. She wasn’t in a leadership role in our company but she will be in one someday soon. Our head of marketing was able to rely on her and ally always took ownership of the teams tasks to ensure they were not just complete but correct. She has great relationships with everyone and even served as a trusted founding member of our culture committee. Anyone would be lucky to have her. I will certainly miss her.
Nicole de Mocskonyi, MBA
Ally is of the brightest minds I have ever had the privilege of working with. During my tenure managing Ally, there was never a challenge too big for her to tackle. Between her expertise as a HubSpot guru, or just her knack for solving everyday problems, Ally delivers value to her colleagues, company, and industry. Her adaptive intelligence is second to none, her work ethic is unparalleled, and she will be an invaluable asset to every company that is lucky enough to acquire her in the future.
Credentials
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Social Media Certified
HubSpotOct, 2023- Nov, 2024 -
Content Marketing Certified
HubSpotOct, 2023- Nov, 2024 -
HubSpot Marketing Software
HubSpotOct, 2023- Nov, 2024 -
Inbound Marketing Certified
HubSpotOct, 2023- Nov, 2024 -
HubSpot Sales Software
HubSpotAug, 2023- Nov, 2024
Experience
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Canopy Management
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United States
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Advertising Services
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1 - 100 Employee
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Revenue Operations Analyst
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Mar 2023 - Present
In this role, I drive a direct impact on the company’s success by building an integrated, scaled approach to how the marketing and sales organizations analyze, report and optimize against performance. Additionally, I help drive efficiencies to optimize lead flow, support the overall business growth objectives and lead operational excellence across the team. I work cross-functionally with sales leadership, finance/operations, and marketing. Among my responsibilities: ● Drive strategy… Show more In this role, I drive a direct impact on the company’s success by building an integrated, scaled approach to how the marketing and sales organizations analyze, report and optimize against performance. Additionally, I help drive efficiencies to optimize lead flow, support the overall business growth objectives and lead operational excellence across the team. I work cross-functionally with sales leadership, finance/operations, and marketing. Among my responsibilities: ● Drive strategy and business planning, and performance management support ● Data Analysis: Collect, consolidate, and analyze sales data from various sources. Use data analysis techniques to identify trends, patterns, and insights that can drive sales performance improvement. ● Reporting and Dashboards: Develop and maintain regular reports and dashboards to track KPIs and provide visibility into sales and marketing performance at different levels (individual, lead source, etc.). Present data in a visually appealing and easily understandable format. ● Sales Process Optimization: Identify inefficiencies and bottlenecks in the sales process and propose recommendations for improvement. ● Collaboration and Communication: Collaborate with cross-functional teams, including sales, marketing, finance, and service, to ensure alignment and effective communication of sales insights and recommendations. Present findings, reports, and recommendations to sales and marketing leaders and stakeholders. ● Marketing Operations: Own current Martech stack and review necessary changes and implementations; Define & create data cleansing, enrichment, and hygiene processes in data management; Build landing pages, workflows and emails for sales and marketing initiatives ● Provide overall support and departmental coordination for the marketing team inquiries, ad-hoc requests and projects.
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Sales & Marketing Coordinator
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Aug 2022 - Mar 2023
In this role, I drive a direct impact on the company’s success by building an integrated, scaled approach to how the marketing and sales organizations analyze, report and optimize against performance. Additionally, I help drive efficiencies to optimize lead flow, support the overall business growth objectives and lead operational excellence across the team. In my role, I work cross-functionally with sales leadership, finance/operations, and marketing. Among my responsibilities: ●… Show more In this role, I drive a direct impact on the company’s success by building an integrated, scaled approach to how the marketing and sales organizations analyze, report and optimize against performance. Additionally, I help drive efficiencies to optimize lead flow, support the overall business growth objectives and lead operational excellence across the team. In my role, I work cross-functionally with sales leadership, finance/operations, and marketing. Among my responsibilities: ● Optimize lead and company lifecycle and ensure each step in the conversion funnel is operationalized through the use of technology and clearly defined processes ● Marketing reporting and dashboard development, analysis and delivery including analytics from Hubspot and other relevant marketing systems (i.e. Paperform) ● Partner closely with Operations, Partner Success, and other stakeholders on key initiatives that streamline processes and drive operational efficiency ● Own current Martech stack and review necessary changes and implementations ● Proactively identify to improve efficiency, and drive thoughtful and achievable solutions to address them ● Define & create data cleansing, enrichment, and hygiene processes in data management ● Build landing pages, workflows and emails for sales and marketing initiatives
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HubSpot Marketing Expert
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Mar 2022 - Aug 2022
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LimeLight Marketing LLC
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United States
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Marketing Services
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1 - 100 Employee
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Administrative Assistant
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May 2021 - Mar 2022
Acting assistant to the President of the marketing firm, and Administrative Assistant to team members. Receive and handle client invoices and payments, schedule meetings, plan itineraries, coordinate travel plans, and work alongside our Leadership Team and Culture Committee to provide a fluid environment to our employees.
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Marketing Coordinator
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Mar 2020 - Mar 2022
As Marketing Coordinator, I serve as our key leader in social media, content upload, and as our HubSpot SME (Subject Matter Expert). Continuing to hone my skills, while learning more, there’s never a job too small or too big for me to help out on.
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Intern
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Aug 2019 - Mar 2020
Post blogs, social media, and other elements needed to help further the audience reach for retainer clients. Followed alongside LLM’s Marketing Manager, in order to gain simple and advanced knowledge of the process in which we advertise companies, in an efficient manner, in order to gain them more clientele.
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Watco Companies LLC
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United States
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Transportation, Logistics, Supply Chain and Storage
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700 & Above Employee
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Accounts Payable Clerk
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Aug 2017 - Jul 2018
Performed basic tasks such as filing and sending out mail. Entered received invoices to be paid, such as utility and billing invoices. Sent out checks to associated companies. Prepared and completed end-of-the-year auditing. Performed basic tasks such as filing and sending out mail. Entered received invoices to be paid, such as utility and billing invoices. Sent out checks to associated companies. Prepared and completed end-of-the-year auditing.
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Education
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Pittsburg State University
Bachelor of Business Administration - BBA, Finance and Marketing