Allison Bawden
Marketing Specialist at TLD Law- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
Topline Score
Bio
Experience
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TLD Law
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United States
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Law Practice
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1 - 100 Employee
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Marketing Specialist
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Jul 2021 - Present
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AMA San Diego
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United States
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Professional Organizations
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1 - 100 Employee
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Board Member, Earned Media Chair
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Dec 2019 - Jun 2021
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Klinedinst PC
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United States
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Law Practice
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100 - 200 Employee
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Marketing and Community Relations Specialist
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Jun 2019 - Jun 2021
Collaborated with managing partners and attorneys in five offices to develop and implement business development and marketing campaigns. Essential duties included: Drafting, designing, and submitting RFPs Planning, promoting, and hosting internal and external events/conferences/webinars Managing web-based projects such as website design, video production, and social media campaigns Preparing and hosting attorney trainings Serving as conduit for all internal communication between firm departments and liaison to the press Brand management and awareness campaigns Curating the design and assisting in the implementation of each attorney's Business Development plan and benchmarking their KPIs Show less
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Deputy Project Manager
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Sep 2018 - May 2019
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Marketing and Communications Coordinator
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May 2017 - May 2019
Creating and implementing plans to increase market shareCommissioning/conducting market researchOverseeing market data analysis and evaluationDeveloping pricing and budgeting strategiesCollaborating with cross-functional teams – from creative, IT and production to product marketing and legal – to produce effective promotional materialsCoordinating with and managing agency partnersCreating marketing presentations for stakeholdersObtaining necessary consent and providing final approval on all marketing collateral, products and promotionsDeveloping schedules and maintaining deadlinesDevelop strong relationships with new and existing local and national media connections and help pitch and secure top-tier media resultsMaintain media list for press release distribution containing key influencers, reporters and media outlets Write, edit and proofread proposals, news releases, media advisories, pitches, Op-Eds and other media relations materials ensuring quality and consistency with appropriate writing styles including AP formatStay up-to-date on client industry trends by reading the news, blogs, daily/weekly newsletters and following key organizations and personalities on social mediaResearch, outline, write, edit and proofread marketing materials, including presentations, scripts, newsletter articles, e-blasts, brochures, flyers, reports, speeches and award submissionsConduct research, including analysis of media coverage and social media conversationsMonitor current events, legislative and political developments at the local, state and national levelSupport public affairs and community engagement activities by assisting in the planning and implementation of public meetings, open-houses, community forums and other hearings Show less
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Modern Luxury
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Book and Periodical Publishing
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300 - 400 Employee
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Editorial Assistant
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Jan 2017 - May 2017
Composed insider content regarding art, lifestyle, food and fashion. Assisted editor with all aspects of the magazine. Collaborated with art director on images and layouts. Represented Modern Luxury at industry and community events. Composed insider content regarding art, lifestyle, food and fashion. Assisted editor with all aspects of the magazine. Collaborated with art director on images and layouts. Represented Modern Luxury at industry and community events.
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Facilities Manager for PRSSA at SDSU Regional Conference
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Oct 2016 - May 2017
Manager of Facilities for SDSU's first opportunity to host the PRSSA Regional Conference. The conference, April 8 & 9th, hosted over nearly 100 students, featured guest speakers and panels of PR experts including keynote speaker Amanda Sapp, VP Planning at Edelman, included agency tours at top PR firms and a Networking Night hosted at the Barra Barra Saloon in Old Town. This conference has required team collaboration on marketing and promotion, publicity and messages, design and graphics, tactics and logistics, finances and registration, and research and evaluation. Facilities Manager duties involved team management, working with vendors and caterers, budgeting of funds, aligning facity plans with promotion of event and social media marketing. Show less
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Associated Students, San Diego State University
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United States
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Higher Education
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100 - 200 Employee
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Accounts Receivable Assistant
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Sep 2013 - May 2017
At Associated Students I am part of the accounts receivable team in the accounting department. This job has taught me to be detail oriented and precise. I also am extremely well versed in Excel and using Sage, the accounting software. My tasks include, but are not limited to, creating and entering daily deposits, journal entries, invoices, and overseeing the account's flow of money from the Mission Bay Aquatic Center, Viejas Arena, Cal Coast Open Air Theater, Aztec Lanes, and the Aztec Recreation Center. In addition, my duties include making copies, filing, interdepartmental communications, and assisting auditors in their processes. Show less
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Glamhive
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Technology, Information and Internet
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1 - 100 Employee
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Internship
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Sep 2015 - Jan 2016
Fall semester long internship with 'Glamhive' an online fashion social media site based in Seatlle, WA. As an intern for broadening the network and raising brand awareness on the SDSU campus and surrounding areas. Tactics included: - Public relations strategic planning with my Glamhive partner - Social media management of Glamhive's Instagram, Twitter, and Facebook - Photography for creating content on social media promoting Glamhive - On campus marketing and advertising - Reaching goals such as attaining a certain number of followers per week or a certain number of entrees per month in a giveaway competition Show less
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Education
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San Diego State University
Bachelor of Arts degree in Journalism and Media Studies, Public Relations, Advertising, and Applied Communication