Experience

Reagan Outdoor Advertising
• United States
• Advertising Services
• 100 - 200 Employee
• Regional Account Manager

  • Dec 2010 - Present


The Commercial Appeal

• United States
• Newspaper Publishing
• 100 - 200 Employee

• Display Advertising Manager (Key & Mid-size Local Accounts)

  • Apr 2009 - Dec 2010

  • Managing Key & Mid-size local Retail Sales Teams• Monitoring a sales team of 6 Account Executives to meet and surpass monthly revenue goals / budget.• Developing multi-media sales presentations (print, newspaper, magazine, direct mail, & online (RON, BT & SEM)).• Sales of Yahoo inventory locally / regionally which includes BT & RON.• Negotiating new and renewal contracts for local / regional accounts.• Forecasting team’s revenue monthly, quarterly, & annually.• Budgeting annually for company’s fiscal plan.• Responsible for local revenue totaling $7 million (10% online).

• Display Advertising Manager (Major & National Accounts)

  • Dec 2006 - Apr 2009

  • Managing Majors, National and Regional Sales Teams• Reporting directly to the Advertising Director• Monitoring these sales teams daily to meet and surpass monthly revenue goals / budget.• Developing targeted sales presentations to grow new as well as existing advertising revenue• $4.1M in upsells / new business in first 12 months.• Negotiating new and renewal contracts for company.• Forecasting revenue monthly, quarterly, & annually.• Budgeting annually for company’s fiscal plan.• Responsible for sales revenue totaling more than $33.5 million



The Times of Northwest Indiana

• United States
• Newspaper Publishing
• 100 - 200 Employee

• Major / National Accounts Manager

  • Sep 1996 - Dec 2006

  • Managed /supervisored the Major and National Accounts sales team. • Monitored this sales team daily to meet and surpass monthly revenue goals. • Developed targeted sales presentations to grow new as well as existing advertising revenue. • Negotiated new and renewal contracts for company. • Forecasted revenue monthly, quarterly, & annually. • Budgeted annually for company’s fiscal plan. • Responsible for sales revenue totaling more than $14 million • Managed /supervisored the Major and National Accounts sales team. • Monitored this sales team daily to meet and surpass monthly revenue goals. • Developed targeted sales presentations to grow new as well as existing advertising revenue. • Negotiated new and renewal contracts for company. • Forecasted revenue monthly, quarterly, & annually. • Budgeted annually for company’s fiscal plan. • Responsible for sales revenue totaling more than $14 million



Whiteco Outdoor (currently Lamar Advertising)

• Senior Account Executive

  • Sep 1990 - Sep 1996

  • Sales of Outdoor Advertising (30-sheet posters and Painted Bulletins) throughout Chicagoland and Northwest Indiana. • Built over 1 million dollars in billing for local, regional and national clients. • Serviced clients and advertising agencies (Hal Riney & Partners, Grant-Jacoby, Burrell, DDB Needham, The Gap, Strohs, Union Oil, Saturn, Coldwell Banker) with artwork, media locations and statistical research before, during and after buys. • Earned “Budget Busters” Awards and sales incentives trips. • Promoted to Senior Account Executive position on December 1995



LEO BURNETT COMPANY

• United States
• Investment Management
• 1 - 100 Employee

• Network Television Coordinator

  • May 1989 - Sep 1990

  • Responsible for 2 clients and a total of 9 television dayparts: Tropicana (early morning, daytime, prime time, syndication, cable) and Mrs. Smith (daytime, prime time, syndication, news). • Allocated and trafficked products for all national television purchases. • Weekly stewardship of all long term purchases. • Evaluated network makegood proposals. • Screened prime time programs for client appropriate content. • Developed and published quarterly post-buy evaluations for clients. • Supervised the Network Assistant Buyer