Senior Vice President of Sales & Marketing

• Feb 2023 - Present

Vice President of Sales and Marketing

• May 2020 - Feb 2023

Director of Marketing & Sales

• Jan 2020 - Apr 2020

• Established the Marketing Department with an immediate concentration on strategic planning and reimagination of all marketing to increase profitability and deepening customer relationships. • Responsible for the in-house creation of all content marketing including blog posts and thought leadership, social media, event activations, website content, email & digital campaigns, speech writing and PR needed to drive cost-efficient acquisitions in the Construction Technology sector. • Managed… Show more • Established the Marketing Department with an immediate concentration on strategic planning and reimagination of all marketing to increase profitability and deepening customer relationships. • Responsible for the in-house creation of all content marketing including blog posts and thought leadership, social media, event activations, website content, email & digital campaigns, speech writing and PR needed to drive cost-efficient acquisitions in the Construction Technology sector. • Managed the Sales team and jointly developed strategic business plans to ensured overall profitability, revenue growth, maximum market penetration, brand awareness & client satisfaction. • Led collaborative efforts with Product and Operations to establish communication goals and collective strategic points of view regarding the prioritization of product offerings in the market. • Created numerous CRM cadences using Salesforce, SalesLoft, and HubSpot to help maintain a consistent and robust pipeline of opportunities at all times. • Developed the marketing plans, strategies & budgets that helped bring the Avvir brand vision to life. Show less • Established the Marketing Department with an immediate concentration on strategic planning and reimagination of all marketing to increase profitability and deepening customer relationships. • Responsible for the in-house creation of all content marketing including blog posts and thought leadership, social media, event activations, website content, email & digital campaigns, speech writing and PR needed to drive cost-efficient acquisitions in the Construction Technology sector. • Managed… Show more • Established the Marketing Department with an immediate concentration on strategic planning and reimagination of all marketing to increase profitability and deepening customer relationships. • Responsible for the in-house creation of all content marketing including blog posts and thought leadership, social media, event activations, website content, email & digital campaigns, speech writing and PR needed to drive cost-efficient acquisitions in the Construction Technology sector. • Managed the Sales team and jointly developed strategic business plans to ensured overall profitability, revenue growth, maximum market penetration, brand awareness & client satisfaction. • Led collaborative efforts with Product and Operations to establish communication goals and collective strategic points of view regarding the prioritization of product offerings in the market. • Created numerous CRM cadences using Salesforce, SalesLoft, and HubSpot to help maintain a consistent and robust pipeline of opportunities at all times. • Developed the marketing plans, strategies & budgets that helped bring the Avvir brand vision to life. Show less

Senior Director Of Marketing

• May 2018 - Nov 2019

• Strategically developed integrated marketing campaigns to help increase customer lifetime value and drive wallet share delivering more than $220M in revenue annually. • Developed an automated lifecycle (CRM) program utilizing personalized and targeted efforts to our tenured segments to build loyalty, increase lifetime value and decrease churn. • Analyzed and presented Sales metrics to executive leadership with insights on the impact and clear strategies to drive growth, increase revenue… Show more • Strategically developed integrated marketing campaigns to help increase customer lifetime value and drive wallet share delivering more than $220M in revenue annually. • Developed an automated lifecycle (CRM) program utilizing personalized and targeted efforts to our tenured segments to build loyalty, increase lifetime value and decrease churn. • Analyzed and presented Sales metrics to executive leadership with insights on the impact and clear strategies to drive growth, increase revenue and improve retention & overall customer experience. • Responsible for the marketing P&L with accountability for budgeting and forecasting of sales by channel plus managed the marketing expense budget of $125M. • Motivated, inspired and led a geographically dispersed team responsible for all marketing and retention efforts plus 2 call center teams in NY & TX.

Director of Marketing & Customer Base Management

• Aug 2014 - May 2018

• Led creative vendor relationships overseeing the development of all marketing from concept to execution including TV, digital, email, social, print, radio, direct mail, events, and sales collateral. • Executed all marketing for new product offerings, self-installation and self-help instructions plus pricing, packaging, migrations, proactive retention, and billing-related changes. • Produced all programming for the Optimum Channel, ranked 52 of all networks in ’19, as an educational… Show more • Led creative vendor relationships overseeing the development of all marketing from concept to execution including TV, digital, email, social, print, radio, direct mail, events, and sales collateral. • Executed all marketing for new product offerings, self-installation and self-help instructions plus pricing, packaging, migrations, proactive retention, and billing-related changes. • Produced all programming for the Optimum Channel, ranked 52 of all networks in ’19, as an educational platform that helped elevate overall customer experience and reduce churn. • Partnered with Operations to champion the customer and ensure a well-designed customer experience from end-to-end to help improve overall NPS. • Managed all partner marketing/advertising agencies responsible for creative development and production and budgets upwards of $300M.

Senior Marketing Manager - Mass Marketing & Retention

• Aug 2009 - Aug 2014

Senior Marketing Manager - Customer Communications

• Jun 2007 - Jul 2009

Manager - Broadband & Voice Product Strategy

• Aug 2006 - Jun 2007

Partner - Associate Director of Competitive Edge

• Jan 2002 - Aug 2006

Conducted strategic competitive analysis for AT&T, Cablevision, KFC, Glaxo, Pella, Cingular, TD Waterhouse, Toys R Us, Chanel, Colgate and Fisher Price. Conducted strategic competitive analysis for AT&T, Cablevision, KFC, Glaxo, Pella, Cingular, TD Waterhouse, Toys R Us, Chanel, Colgate and Fisher Price.

Senior Competitive Analyst

• Oct 1999 - Dec 2001

Analyzed competitive advertising to optimize strategies for AT&T, Cablevision, MetLife, Merck & Nabisco. Analyzed competitive advertising to optimize strategies for AT&T, Cablevision, MetLife, Merck & Nabisco.

Program Manager

• May 1997 - Oct 1999

Assisted in management operations for Insurance and Credit Card telemarketing programs. Assisted in management operations for Insurance and Credit Card telemarketing programs.