Experience

ARCO Construction Company, Inc.

• United States
• Construction
• 100 - 200 Employee

• Marketing Director

  • Aug 2023 - Present

  Greater St. Louis



CareVet

• United States
• Veterinary Services
• 100 - 200 Employee

• Director of Digital Marketing

  • Aug 2021 - May 2023

  Greater St. Louis • Lead planning, development and execution of digital marketing strategy; overseeing paid, earned and owned media to drive acquisition and engagement. • Responsible for digital media performance; aggregating data, measuring effectiveness and developing strategies to improve channel performance. In its first quarter, integrating digital marketing lead generation efforts into veterinary recruitment resulted in 400%+ increase into the candidate funnel. • Partner with Chief Marketing Officer… Show more • Lead planning, development and execution of digital marketing strategy; overseeing paid, earned and owned media to drive acquisition and engagement. • Responsible for digital media performance; aggregating data, measuring effectiveness and developing strategies to improve channel performance. In its first quarter, integrating digital marketing lead generation efforts into veterinary recruitment resulted in 400%+ increase into the candidate funnel. • Partner with Chief Marketing Officer on financial planning, budget management and quarterly/annual forecasting to optimize performance marketing mix. • Work closely with cross-functional teams and stakeholders to ensure alignment of organizational initiatives. Show less



FleishmanHillard

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Supervisor, Creative Services

  • Feb 2020 - Aug 2021

  Greater St. Louis Clients included Great Clips, UPS, Krispy Kreme Doughnuts, U.S. Army, U.S. Soy, St. Louis Pandemic Task Force and Greater St. Louis, Inc. • Led strategy and planning for comprehensive digital campaigns and influencer programs, driving social media and SEO results and supporting client KPIs. • Developed brand communications and community management playbooks for multiple clients, driving strategy for consumer digital relations. • Partnered with high-level brands and organizations… Show more Clients included Great Clips, UPS, Krispy Kreme Doughnuts, U.S. Army, U.S. Soy, St. Louis Pandemic Task Force and Greater St. Louis, Inc. • Led strategy and planning for comprehensive digital campaigns and influencer programs, driving social media and SEO results and supporting client KPIs. • Developed brand communications and community management playbooks for multiple clients, driving strategy for consumer digital relations. • Partnered with high-level brands and organizations on clients' behalf, including Mars, NHL, NCAA, Monster Jam and Discovery Channel. • Identified, cultivated and managed relationships with industry experts and influencers to cocreate and produce content to help shape client stories and messages. • Significant client-facing experience, including counseling clients on industry best practices, media investment strategy crisis communications. • Directed content creation and video shoots, from concepting through production and editing. • Oversaw team of Account Executives to execute digital content strategies and manage KPIs and reporting for various clients. • Provided insight and strategies for diversity, equity, inclusion and culture efforts for clients as member of FleishmanHillard's DE&I leadership committee. Show less



SMALLSTRAND

• United States
• Advertising Services

• Owner and Brand Manager

  • Aug 2017 - Feb 2020

  Greater St. Louis Area Built marketing and communications strategies for fast-growing St. Louis small to midsize business clients, including the development and execution of branding, digital marketing and public relations efforts. Notable accomplishments for primary client, LARK Skin Co., include: • 385% revenue growth over previous year, with 220% attributed to enhanced digital media presence. • Development and launch of the rebrand, including logo conception, product naming and packaging, brand ethos and… Show more Built marketing and communications strategies for fast-growing St. Louis small to midsize business clients, including the development and execution of branding, digital marketing and public relations efforts. Notable accomplishments for primary client, LARK Skin Co., include: • 385% revenue growth over previous year, with 220% attributed to enhanced digital media presence. • Development and launch of the rebrand, including logo conception, product naming and packaging, brand ethos and ecommerce website. • Cultivation of relationships, including brands, customers, influencers and vendors. • Management of product launch in Whole Foods and Madewell nationwide. Show less



Pi Beta Phi Fraternity for Women

• United States
• Non-profit Organizations
• 700 & Above Employee

• Foundation Marketing and Communications Manager

  • Aug 2016 - Aug 2017

  • Primarily responsible for executing all aspects of marketing, internal and external communications, print and electronic collateral, events management and public relations messaging. • Responsible for all aspects of comprehensive campaign communications, including managing vendor relationships, meeting and launch event logistics and print and electronic collateral. • Responsible for revenue and leading direct mail for the Foundation including vendor management, appeal development… Show more • Primarily responsible for executing all aspects of marketing, internal and external communications, print and electronic collateral, events management and public relations messaging. • Responsible for all aspects of comprehensive campaign communications, including managing vendor relationships, meeting and launch event logistics and print and electronic collateral. • Responsible for revenue and leading direct mail for the Foundation including vendor management, appeal development, segmentation and some in-house production. • Partnered with Foundation leadership to develop and manage key strategies and business objectives. • Managed a team of volunteers responsible for supporting communications efforts.

• Digital Media Coordinator

  • Apr 2015 - Aug 2016

  • Primarily responsible for the managing Fraternity website per the Fraternity’s strategic plan and communication strategy. Delivered fresh content for the Fraternity website and routinely evaluates the network of Pi Phi websites for effectiveness based on analytics and branding guidelines. • Partnered with the Electronic Media Manager on social media strategy and email marketing campaigns. • Participated in all phases of production of the magazine, including planning, writing and editing.

• Foundation Development Specialist

  • Aug 2014 - Apr 2015

  • Primarily responsible for donor stewardship efforts, including the management of acknowledgement letter processes and stewardship reports. • Worked in alignment with marketing and communications to ensure stewardship and event messaging supports the Foundation and Fraternity strategic and development objectives. • Provided support and/or management for a variety of Foundation events.



RubinBrown LLP

• United States
• Accounting
• 700 & Above Employee

• Strategic Client Development Coordinator

  • Dec 2013 - Aug 2014

  • Primarily responsible for driving the Request For Proposal process by developing creative proposal documents and presentations. • Conducted research to help identify new business opportunities with existing and prospective clients. • Monitored and reported on news, cases, industry trends and issues impacting current and prospective clients. • Assisted marketing team with event strategy meetings.



Great Circle

• Non-profit Organizations
• 300 - 400 Employee

• Communications Coordinator

  • May 2013 - Dec 2013

  Greater St. Louis Area • Evaluated, edited and produced copy for organization’s web content, print publications, newsletters, news releases, client testimonials and media scripts. • Collaborated with project leaders to create engaging and informative messaging. • Researched and reported to stakeholders on the importance and effectiveness of utilizing social media outlets.