Experience

Own Marin

• United States
• Real Estate
• 1 - 100 Employee

• Real Estate Professional

  • Jan 2016 - Present

• Marketing Director

  • Jan 2016 - Sep 2021



Knockout.design

• San Francisco Bay Area

• Owner

  • Jan 2015 - Present

  Knockout.design is a modern design studio based in Marin County, California offering high quality branding and web design services to business owners worldwide. Creative Director & Lead Designer, Allie Fornesi founded Knockout.design in 2013 to help small businesses make a big impact. She has developed her passion and skillset in branding and website design with a distinct look over the last fifteen years. She thrives on pushing projects & clients to the next level with her forward thinking approach and an eye for design. Visit the website at: www.knockout.design Show less



Compass

• United States
• Real Estate
• 700 & Above Employee

• Realtor & Marketing Professional

  • Feb 2016 - Sep 2021

  With a passion for both real estate and design, Allie Fornesi brings 10+ years of branding, marketing and website design experience to Team Own Marin. Born and raised here, Allie’s local knowledge of the community and network of Bay Area natives gives her a competitive edge in helping clients buy and sell homes. As Own Marin's lead designer, her ability to transform spaces and create signature marketing helps the team make a profound impact on the sale of a home. Allie also owns and operates a branding and web design studio, knockout.design - where she helps small businesses make a big impact worldwide. An innovator with a fast mind and a big heart, she is the ultimate advocate for dreaming bigger, working smarter and playing often. Show less



Live Nation Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Premium Seats Supervisor

  • Sep 2014 - Jan 2016



EVNTLIVE

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director Of Marketing

  • Apr 2013 - Dec 2013

  • Develops and heads global marketing strategy to raise brand awareness, convert users and drive livestream concert ticket sales to relevant audiences on EVNTLIVE; running paid and organic marketing channels including email, SEM, and social campaigns across desktop, mobile and tablet. • Develops and launches custom marketing campaigns by event to target relevant fan bases, incentivize social sharing and maximize tune-in. Works with artist mgmt. teams, record labels, music festivals, venues and event partners to secure and schedule ample marketing placement across homepages, newsletters and social channels with proper messaging leading up events. • Builds and supports social communities on Facebook, Twitter, Instagram, Pinterest, Tumblr, Spotify, and Google+ to define, engage and grow target demographics. • Analyzes and reports marketing performance and develops new strategies in collaboration with artist relations, production and product engineering teams to optimize user acquisition and retention per event. Show less



Organize.com

• United States
• Retail
• 1 - 100 Employee

• Director of Marketing

  • Sep 2010 - Apr 2013

  • Led digital marketing strategy to drive growth and optimize e-commerce traffic across marketing channels including e-mail, direct mail, SEM (paid + organic), retargeting, display, affiliate, social + partner campaigns.• Planned and executed new product launches to drive awareness to new & returning customers, media partners + affiliates.• Managed editorial team, ensuring all product and marketing content aligns with brand voice and engages relevant audiences. • Cultivated relationships and secured partnerships, giveaways and editorial features with 100+ Vendors, Bloggers and Top Media Channels.• Worked closely with Managers, Service Agencies, Directors and VPs to analyze marketing programs are profitable, growing and well integrated into all aspects of operations.• Drove brand presence and community engagement via Facebook, Twitter, Pinterest, Tumblr and Instagram to drive engagement and relevant traffic in creative ways. A few accomplishments:• Secured product features and partner promotions with The Oprah Magazine, Peter Walsh's Show: Extreme Clutter, Martha Stewart Living Magazine, Gilt City, The Nate Berkus Show, Good Morning America, Real Simple Magazine, Better Homes & Gardens, Women's Day, Good Housekeeping, Lucky Magazine and more. • Pioneered “The Facebook Party;” Pioneered “The Facebook Party;” a virtual event incentivizing fans with season tips and sponsored prizing that engaged up to 1,500 attendees within 2 hours, acquiring up to 4,000 fans and producing up to $18k in sales per event. Show less

• Visual Merchandising & E-mail Marketing Manager

  • Feb 2010 - Sep 2010

  • Led and executed brand redesign of Organize.com; developed site layout, style guide and merchandise strategy to simplify the shopping experience. Improved time spent on website 12%, conversion rate 16% and holiday revenue 25%.• Established data-driven merchandising strategies and curated compelling product assortments to reach seasonal sales goals. • Designed and coded email marketing campaigns bi-weekly, worked closely with a third party ESP to build behavioral segments, triggers and drip campaigns that reduced monthly spend 30% and increased RPE 16% and CTR 22%.• Partnered with top lifestyle brands and vendors to support quarterly sales + giveaways. Show less

• Executive Coordinator - Marketing & Merchandising

  • Apr 2007 - Feb 2010

  • Managed executive schedules, meetings, contacts, travel arrangements and expenses. • Planned and coordinated company events onsite and on location.• Managed Commission Junction Affiliate Marketing Program; supporting over 4k affiliates with custom offers, product feeds and co-branded landing pages.