Product Marketing Manager

• Apr 2022 - Present

Leading Product Marketing strategy for the employer buyer audience. Leading Product Marketing strategy for the employer buyer audience.

Product Marketing Interim Manager

• Feb 2020 - Apr 2022

Leading system-wide B2C marketing strategy for the LiveWell app, virtual health and primary care. Leading system-wide B2C marketing strategy for the LiveWell app, virtual health and primary care.

Advisory Services Consultant (R&D Product Manager)

• Dec 2019 - Feb 2020

Optum Advisory Services is the largest consulting practice specifically dedicated to the healthcare industry. Experienced gained:Developed digital product and go-to-market strategy for:- Level2, UnitedHealth Group's new connected care startup that helps people reverse Type 2 Diabetes through personalized app-based coaching and interventions. - Wellhop, UnitedHealthcare's digital maternity care startup that uses an app-based group prenatal care model to help mom and baby stay healthy throughout maternity and postpartum. - UnitedHealth Group's new Medical Weight Loss program and Bariatric Centers of Excellence Network- UnitedHealth Group's new sales enablement platform for Innovation and R&D- UnitedHealth Group's refreshed enterprise R&D brand and Global Centers of Excellence launchCompleted Optum's Consulting Development Program. Associates are recruited for their ability to adapt quickly and succeed in challenging, ambiguous environments. This fast-paced development program offers diverse consulting projects, ongoing training and mentorship, executive exposure and a variety of leadership opportunities. Show less

Advisory Services Analyst

• Jul 2017 - Dec 2019

Marketing Research Assistant

• Jan 2017 - May 2017

Digital Marketing Student Director

• May 2016 - May 2017

• Developed an integrated marketing campaign for over 200 members, which yielded an 88% average open rate. • Implemented a digital survey system, which led to an improved member experience and grew member base. • Created refreshed brand strategy, including logo design, guidelines, market research, budget and implementation plan. • Developed an integrated marketing campaign for over 200 members, which yielded an 88% average open rate. • Implemented a digital survey system, which led to an improved member experience and grew member base. • Created refreshed brand strategy, including logo design, guidelines, market research, budget and implementation plan.

Media Services Agency Intern

• May 2016 - Aug 2016

• Implemented a new internal project management system, tripling monthly marketing output. • Collaborated on positioning strategy, messaging and design with Creative Director, successfully launching new client. • Led monthly marketing meetings, resulting in an improved marketing calendar for future use. • Contributed creative news stories as an author on the agency website, which fore-fronted new social shares. • Built strong relationships with clients and networks, achieving program growth of 14 additional broadcast stations. • Wrote and designed HTML email campaigns, providing clients with more effective exposure. Show less

Marketing Intern

• May 2015 - Aug 2015

• Promoted to write regional reports for principal donors, in addition to creative client stories • Presented strategic marketing plan to the Marketing Department alongside a team of two interns • Targeting & Positioning strategy was implemented, successfully reaching a younger demographic • Promoted to write regional reports for principal donors, in addition to creative client stories • Presented strategic marketing plan to the Marketing Department alongside a team of two interns • Targeting & Positioning strategy was implemented, successfully reaching a younger demographic