Allie McAuley
Client Services Director at MXB Agency- Claim this Profile
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Bio
Credentials
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CIM Level 6 Diploma in Professional Digital Marketing
CIM | The Chartered Institute of MarketingMay, 2020- Nov, 2024 -
AMEC International Certificate in Measurement and Evaluation
PR AcademyApr, 2016- Nov, 2024
Experience
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MXB Agency
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Client Services Director
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Sep 2021 - Present
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Account Director
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Aug 2019 - Sep 2021
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Senior Account Manager
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Jul 2018 - Jul 2019
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Account Manager
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May 2017 - Jun 2018
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Acting Head Of Insight
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Feb 2017 - Apr 2017
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Senior Media Analyst
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May 2015 - Feb 2017
• Maintaining Best Practice through evaluation and analysis of media content.• Completion of 360 analysis reports according to client needs.• In-depth knowledge of Ireland and Northern Ireland’s media landscapes and implementation of actionable insight across all media• Creation of client briefs in consultation with a wide range of clients.• Adoption of an advisory and strategic approach to client engagement including the presentation of reports to client groups ranging from 2 – 10. • Delivering client outputs that excite, making use of visualisation and other relevant techniques.• Effective management of outsourced delivery and adhering to delegation framework with feedback to support this structure. • Involvement in creating and implementing Kantar Media Insight department client charter. • Presenting to large audiences on behalf of the Insight Team. • Proficiency in use of Microsoft Office, Office 365, Excel, Powerpoint, Choices software, in house IT systems and CRM Tools.• Training, motivating and monitoring of new team members within the Insight team.
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Account Manager
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Jul 2008 - May 2015
• Create, maintain, manage and grow high level client relationships with a portfolio of clients (60+) to ensure strong customer experience.• Quality controlling and uploading relevant media clips to client websites daily.• Monitoring of client searches to ensure a high level of accuracy.• Working to meet monthly KPI’s that were focused on client meetings, identifying revenue opportunities, building strong client relationships and client retention.• Directly managing a number of high profile accounts.• Addressing client queries and offering solutions at a senior level. • Maintaining solid relationships with Kantar Media clients. • Conducting high level client meetings and offered up sell opportunities with the Client Development Manager and sales team.• Managing and fulfilling analysis requirements and projects successfully.• Assisting Client Services Team Lead in training new staff members within team.
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Education
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University of Ulster
Bachelor's Degree, Public Relations