Marketing Copy Specialist

• 2022 - Present

Marketing Specialist

• Jul 2021 - Present

Marketing Specialist

• Oct 2020 - Jul 2021

Marketing Copywriter

• Sep 2020 - Jul 2021

MoveAmerica is an online destination for tips and advice about moving. Full of information-rich and insightful content, MoveAmerica helps families move safely and on-budget. Learn more about us at www.moveamerica.us. MoveAmerica is an online destination for tips and advice about moving. Full of information-rich and insightful content, MoveAmerica helps families move safely and on-budget. Learn more about us at www.moveamerica.us.

Lead Marketing Content Writer

• May 2019 - Jun 2021

Responsible for creating engaging branded marketing content for web, social, and direct mailing. Regular content creation and deployment on the Vagaro blog that appeals to primary verticals and sub-verticals. Through the blog platform, close collaboration with the marketing email team to create compelling branded content journeys to guide leads towards conversion. Responsible for managing key editorial elements in diverse projects and deliverables throughout the entire production cycle, including creative review, collaboration with stakeholders in UX, marketing, production, design and merchandising. Responsible for the creation of branded marketing copywriting, triggered emails, email marketing campaigns, and innovative strategies while working under tight deadlines. Collaboration with brand leads from business partners and key stakeholders to create and streamline branded content for partnered brands, including Gusto, Facebook, Xero, and Quickbooks. Show less

Senior Copywriter

• Sep 2018 - May 2019

Responsible for creating engaging marketing content, across all touch points for the 22 banners currently comprising the Albertsons brand. In-depth auditing of legacy content as well as the creation of streamlined new content for clarity and concision, as well as a unified brand voice and tone under 22 unique banners. Responsible for the management of editorial elements in diverse projects and deliverables throughout the entire production cycle, including digital production QA, creative review, collaboration with stakeholders in marketing, production, design and merchandising, as well as engagement with C level executives and business/ technical stakeholders. Responsible for the creation of branded marketing copywriting, triggered emails, email marketing campaigns, and innovative strategies while working under tight deployment schedules. Collaboration with brand leads from business partners and key stakeholders to create and streamline branded content across 22 unique banners, as well as for partnered brands. Show less

Senior Marketing Copywriter

• Oct 2017 - Sep 2018

Organizes and delegates a variety of marketing activities (B2B and B2C) and production of scientific and/or marketing collateral materials within established cannabis testing facility, including curation of intellectual materials, copyediting and proofreading of documents for publication, arrangement & migration of written materials for publication, scientific writing & marketing campaign projects. Responsibilities include research of scientific topics for blogs, targeted marketing campaigns, op-eds for publication, collateral materials to provide to clients, and production of digital publications using a proprietary writing & publishing platform. Responsible for the creation of a proprietary in-house style guide for all written materials, both marketing assets and scientific documents, as well as for market re-branding of cannabis as a controlled legal luxury item. Scientific documents created for this company were brought to Sacramento and presented before the Board of Cannabis Control for regulatory recommendation. Responsible for delivering quarterly and annual shareholder reports for key stakeholders and cross-collaboration with all critical divisions of the business, from the laboratory to the chief financial officers. Show less

Senior Legal Research and Content Writer/ Editor

• Jun 2017 - Oct 2017

Organizes and delegates a variety of research copywriting, digital content creation for online publication, and editorial activities and production of legally-oriented marketing collateral materials (B2C) within established legal services company, including curation of intellectual materials, copyediting of articles for publication, arrangement & migration of written materials for publication, legal and pharmaceutical oriented writing & campaign projects. Responsibilities include research of legal requirements and pharmaceutical topics for B2C online digital content, targeted campaigns, op-eds for publication, collateral materials to provide to clients, and production of recurrent digital publications of branded materials. Compliance with an existent in-house style guide, as well as frequent updates to the in-house style guide to reflect brand voice changing and maturing over time. Show less

Online Content Editor Proofreader

• May 2017 - Oct 2017

Responsible for editing copy text and fact-checking proprietary documents for the Music TO and Movies TO application’s streaming content. Duties include research writing, verification of source material, and adherence to company’s internal style guidelines, as well as monthly updates to the branded in-house style guide upon the company’s acquisition. Organizes and delegates a variety of administrative activities and procedures, including the creation, curation, and editing of branded intellectual materials, copy editing, proofreading and verification of materials for publication within the app, and arrangement & migration of written materials for use in the application. Show less

Managing Editor

• Jun 2014 - Jan 2016

Organizes and delegates a variety of administrative activities and procedures within established publication house, including curation of intellectual materials, copyediting of works for publication, arrangement & migration of written materials for publication, contract writing & client management. Recurrent duties include weekly editorial letter, book reviews, updating calls for submissions, and production of a quarterly literary periodical, a bi-annual literary periodical, and a variety of annual stand-alone works for publication. Responsibilities include calls for submissions, reading, curating, and sending notifications to prospective authors, filing contracts for accepted authors, copy editing of work, collection of supplemental publication materials, and production of digital publications using a proprietary writing & publishing platform. Position required the creation of an in-house, proprietary branded style guide to inform all content documents created for publication. Show less

Research, Content and Copy Writer

• 2010 - 2016

Freelance writing position where copy and content is created on demand for clients across a variety of subjects in a number of styles/voices, as stipulated by the client. Content ranges from blog posts, SEO content, articles and seminar content instruction materials. Topics include real estate writing, beauty, fashion, travel, marketing, website information and general interest topics. Basic research, content creation on a strict workflow time line, revision and content submission are the main responsibilities of this position. Show less

Social Impact Media Coordinator

• Jun 2010 - Apr 2014

Organizes and delegates a variety of administrative activities and procedures within established company policy, laws and guidelines. Manages accounts assigned and targets deadlines in order to efficiently and effectively function and aid the Social Impact social media team in their overall duties and responsibilities while meeting the goals and quotas set forth by the home office. Responsible for the initial set-up of social media accounts for clients, including Facebook and Pinterest, as well as other social media networks on an as-needed basis. Researches and gathers information for both products and clients and prepares correspondence and reports for both agencies. Tracks and monitors the project status of incoming and pending accounts. Receives and screens pending designs to prepare coordinators for successful design meetings with clients. Takes messages, checks email and schedules new client-consultant appointments in a timely and expedient manner. Proofreads, edits, converts and prepares documents, e-mails and website content. Coordinates records management through CRM to schedule and track design progress and the status of new and pending accounts. Performs other related duties as required, including acting as a secondary receptionist, scheduling client appointments and basic secretarial duties. Show less

Design Coordinator & Administrative Assistant

• Jun 2010 - Apr 2014

Organizes and delegates a variety of administrative activities and procedures within established company policy, laws and guidelines. Manages accounts assigned and targets deadlines in order to efficiently and effectively function and aid the eStrategy design team in their overall duties and responsibilities while meeting the goals and quotas set forth by the home office. Researches and gathers information for both products and clients and prepares correspondence and reports for both agencies. Tracks and monitors the project status of incoming and pending accounts. Receives and screens pending designs to prepare coordinators for successful design meetings with clients. Takes messages, checks email and schedules new client-consultant appointments in a timely and expedient manner. Proofreads, edits, converts and prepares documents, e-mails and website content. Coordinates records management through CRM to schedule and track design progress and the status of new and pending accounts. Performs other related duties as required, including acting as a secondary receptionist, scheduling client appointments and basic secretarial duties. Show less

Research and Development Writer

• 2011 - 2014

The primary responsibilities for this position involve producing content for real estate websites and articles. The writer will be responsible for researching the topics, writing copy on the topics, editing others research and adding copy to websites using web editing software.