Experience

Taipei Dangdai Limited

• Taiwan
• Entertainment Providers
• 1 - 100 Employee

• Marketing Manager

  • Feb 2023 - Present

  - Coordinate all work of marketing including public relations, media partnership development, digital marketing, design and production, advertising, ticket sales, social media platform management, marketing campaigns, website management, invitation and VIP pack distribution, sponsor partnership engagement, event execution, collaboration across departments, government liaison and analysis for the post-show report. ____ Task description - Public Relations: manage PR companies to deliver international and local press coverages, oversee the PR contents and press relations, manage press conference, press event and press trip/tour. - Closed 45 media partnership agreements, targeting 15 new media partners, manage partner relationship, form collaborations, contract, and deliver contract terms. - Producing promotional content for the Fair including copy and social media. - Fair newsletter workflow, managing design and contents. - Invitation distribution and relevant business development. - Developing promotional campaigns, and flexibly taking actions to improve the sales performance. - Design and production for all visual creatives, moving images, video clips and printed collateral. - Managing fair photography and videography. - Advertising including digital, outdoor, and print. - Organizing public guided tours for better visitor experience. - Sponsor partnership engagement for collaborative marketing. - Collaboration across departments of gallery, VIP & Sponsors and business development. - Pre-fair event execution. - Compiling and analyzing data for the post-show report. - Managing website updates with wordpress. - Digital VIP system coordination - Invitation distribution logistics and tracking. - Uploading social posts and video clips. Show less



Knee to Knee

• Taipei, Taipei City, Taiwan

• Educational Consultant

  • May 2022 - Present

  -Curating VIP cultural programs that celebrate arts, culture and self-care for high net worth clientele. -Conducted strategic planning, media planning and operation for the program. -Curating VIP cultural programs that celebrate arts, culture and self-care for high net worth clientele. -Conducted strategic planning, media planning and operation for the program.



LELECHA

• Shanghai, China

• Business Development Manager

  • Jun 2021 - Present

  An internet famed Chinese tea drink chain founded in 2016, LELECHA gained popularity on social media with creative marketing strategies- particularly with its crossover partnership, product design and innovative drinks, capturing the hearts of Chinese Millennials. -Led two colleagues in a fast-paced environment to work on average of 5-7 crossover collaborations monthly, with brand leaders from FMCG, Food & Beverage and Tech industries. An internet famed Chinese tea drink chain founded in 2016, LELECHA gained popularity on social media with creative marketing strategies- particularly with its crossover partnership, product design and innovative drinks, capturing the hearts of Chinese Millennials. -Led two colleagues in a fast-paced environment to work on average of 5-7 crossover collaborations monthly, with brand leaders from FMCG, Food & Beverage and Tech industries.



K11 Concepts Limited

• Hong Kong
• Retail
• 500 - 600 Employee

• Operations

  • May 2019 - Jul 2021

  Recognised consecutively by Fast Company in 2019 as “the Most Innovative Company for urban development and real estate sector” globally, K11 is museum-retail hybrid that transforms and integrates online and offline experiences to Chinese Gen-Z customers. -Established fundamental sales strategy and initial implementation of HACC Club, a VIP membership club, maintained relationships with key contacts.

• Executive Assistant

  • Jun 2018 - May 2019

  -Management support for exhibitions and events for K11 Art Space projects in Tianjin, Shenyang and Beijing.-Success: Built, recruited and maintained North Kunsthalle Young Patron Program, an invitation-only patron program that created new revenue streams within the company; strategised and operated contents, including art tours to Shanghai Art Week and Hong Kong Art Basel 2019.-Success: Independently responsible for business development for 5 exhibitions, exceeded annual KPI by 120% in 2019, in total of 1,300,000RMB. Show less



WeWork

• United States
• Real Estate
• 700 & Above Employee

• Community Manager

  • Mar 2017 - Aug 2017

  -Led and managed 5 colleagues to reach 80% retainment rate upon three months of soft opening. -Success: Owned sales strategy by working closely with 2 sales manager and regional head; conducted broker events, sales tours, tailored presentations, enterprise relationship management; reached 80% of retainment rate for the building within the first three months of soft opening. -Led and managed 5 colleagues to reach 80% retainment rate upon three months of soft opening. -Success: Owned sales strategy by working closely with 2 sales manager and regional head; conducted broker events, sales tours, tailored presentations, enterprise relationship management; reached 80% of retainment rate for the building within the first three months of soft opening.



The Common Cafe

• Taipei City, Taiwan

• Co-Founder

  • Apr 2015 - Jan 2017

  A pay-per-minute Coworking cafe in Taipei, rated by TaipeiWalker as top 10 most popular coffeeshop in Taipei, Taiwan. A pay-per-minute Coworking cafe in Taipei, rated by TaipeiWalker as top 10 most popular coffeeshop in Taipei, Taiwan.



Encounter Korea

• London, England, United Kingdom

• Co-Founder

  • Apr 2012 - May 2015

  Encounter Korea was founded by three graduates from the University of Hong Kong (HKU), to enable students from around the world to tour the DPRK. Responsible for marketing and PR via WOM, referrals and hosting information sessions; established collaborations with academic institutions (SOAS and HKU). Success: Brought in a total of 400 participants to DPRK; Organised the 2014 Pyongyang Marathon Tour, The Cultural Heritage Symposium Iran 2016, Crossroads Ahead Myanmar 2016 and The Two Koreas 2016. Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Intern

  • Mar 2012 - Jul 2012