Experience

Johannes Leonardo

• United States
• Advertising Services
• 100 - 200 Employee

• Account Supervisor

  • Mar 2023 - Present

• Account Manager

  • Apr 2022 - Mar 2023

  Accounts: Velveeta, Kraft Mac & Cheese, & Kraft SinglesNoteworthy Campaigns:- Velveeta Pinkies Out Cheese-Scented Nail Polish- Kraft Mac & Cheese Where's The Mac?- Velveeta Foodie Call- Kraft Mac & Cheese Huggable Billboard



BBDO New York

• United States
• Advertising Services
• 100 - 200 Employee

• Account Executive

  • Apr 2021 - Apr 2022

  Account: Mars Petcare Brands (Global) • Managed day-to-day business as the main global and US client contact for pet food brands Nutro and Crave, and supports projects on Pedigree and Cesar. • Guided 360-campaign development from brief to delivery, frequently solving for tight timelines, client feedback, and evolving creative recommendations. • Leaded integrated productions including a recent 2-day remote shoot with a challenging budget to capture a wide range of unique TV and social spots. • Spearheaded the production of 150+ assets in 45 days for a data-driven marketing pilot, receiving praise from leadership for the team’s agility. • Developed a monthly competitive and brand inspiration newsletter sharing learnings on relevant category, culture, and creative trends with clients. • Valued as a team member who drives projects forward with enthusiasm, thoughtfulness, and clarity from end to end. Show less



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Aug 2020 - Apr 2021

  Account: Eli Lilly (Global)• Served as the Global day-to-day account lead coordinating all activities between clients, Creative, and Production teams to deliver innovative and effective work• Managed multi-million dollar scopes of work in agency fee and OOPs, including oversight of launch planning gantts, tactic lists, project timelines, production plans, estimates, budget trackers, and client billing• Owned strategic workstreams for multiple brand verticals including product positioning, market placement, and creative concept development and testing• Executed a remote video production project that leveraged user-generated content and original music to build excitement for a global campaign launch• Worked with Production team to secure talent usage rights for rollouts and renewals• Provided mentorship and management to an Assistant Account Executive Show less

• Assistant Account Executive

  • Jul 2019 - Aug 2020

  Account: Eli Lilly (Global, Consumer, HCP)• Coordinated the creation of 50+ multi-channel advertising tactics from concept to execution including journal ads, brochures, banners, websites, and emails• Participated in qualitative and quantitative market research including TV testing, story flow and message testing, and target audience development• Partnered with Creative teams to design an experiential booth and tactics for the 2019 ACR Congress, which was attended by nearly 16,000 specialists• Pitched creative ideas for special projects on other major agency accounts such as Pantene, Venus, Always, GlaxoSmithKline, and Braun• Managed the workflow of a Johnson & Johnson new business pitch, working closely with the division President and other senior team members Show less



Viacom

• United States
• Entertainment
• 700 & Above Employee

• VH1/MTV Consumer Marketing Intern

  • Jun 2018 - Aug 2018

  • Coordinated material deliveries between Brand Creative and the department’s media agency to execute cross-platform campaigns including the Love & Hip Hop Hollywood Season 5 premiere that surpassed rating goals by 10% • Conceptualized and pitched experiential marketing stunts based on competitive analysis for the Love & Hip Hop and Black Ink Crew franchises • Facilitated internal and external events such as the VH1 RuPaul’s Drag Race float in the 2018 NYC Pride March, reaching over 2 million consumers • Contributed to focus groups, conducted research on industry trends, and provided input on campaign strategies for the MTV News re-brand • Built out creative ideas including the media campaign, experiential stunts, and social activations for a new MTV News tentpole event and pitched the concept to the MTV/VH1/Logo Chief Marketing Officer Show less



Gannett | USA TODAY NETWORK

• United States
• Media Production
• 700 & Above Employee

• Marketing Intern, Loyalty & Membership

  • May 2017 - Sep 2017

  • Created web, email, and social media content, designed newsletters, and maintained 40+ local websites within content management systems to support Insider, USA TODAY NETWORK’s consumer loyalty program • Conceptualized, project-managed, and implemented re-engagement email testing, working with the in-house creative agency to create and deploy emails to 70,000 subscribers across 4 major local publications • Designed graphics for the Public Relations team to re-vamp the Gannett Co. Instagram account • Independently constructed and launched the first-ever Insider Ambassador Program in The Indianapolis Star to authentically increase brand awareness • Managed advertising materials that drove up to 60,000 page views to the #BookmarkThis Facebook live author chat series, specifically for authors Michael Connelly, Tom Perrotta, and David Lagercrantz Show less



U.S. Department of Education

• United States
• Government Administration
• 700 & Above Employee

• Policy Assistant

  • Jun 2016 - Aug 2016

  • Led all Facebook and Twitter outreach for The White House Initiative on American Indian and Alaska Native Education, doubling their following-base across both social media outlets over a three month period • Drafted the “Student Access to Culturally Appropriate Instruction” section of More Than Mascots, a Department-published resource on how to properly address school environment issues • Designed an infographic demonstrating the Initiative’s accomplishments to be published across web and social channels • Developed the #IAmNative social media campaign, offering an opportunity for Native students nationwide to share their empowering stories • Organized and facilitated a Native youth event featuring senior Department officials, gaining the attention of several tribal news outlets Show less