Experience

OVERFLOW PBC
• Strategic Advisor

  • Jan 2022 - Present

BIG Transform
• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee
• Member Advisory Board

  • May 2018 - Present

Brand Zoo
• United States
• Design Services
• Advisor

  • May 2018 - Present

Brocade
• United States
• Computer Networking Products
• 700 & Above Employee
• VP, Global Brand and Communications

  • Sep 2014 - Dec 2015

PayPal
• United States
• Software Development
• 700 & Above Employee
• VP, Global Brand and Marketing Communications

  • Oct 2011 - Sep 2014

UC-Berkeley, Haas School of Business
• Lecturer, Professional Marketing Faculty

  • Jul 2010 - Dec 2011

slap Company
• United States
• Business Consulting and Services
• 1 - 100 Employee
• EVP, Brand Strategy

  • Sep 2010 - Oct 2011


Yahoo!

• Information Technology and Services
• 1 - 100 Employee

• SVP, Global Brand Marketing

  • Jan 2006 - Sep 2009

  SVP, Central Marketing and Global Brand Experience, leading team of 150 professionals responsible for all Global Brand Strategy, off/online Advertising, Buzz Marketing, Creative Services, Brand Asset Strategy and Management, Global Agency relationships, Central User Experience Design, Central Editorial, Global Customer Policy, Yahoo! Green and Corporate Sustainability initiative, User Accessibility Lab. Member CEO and President's Executive Staff, Chair Global Marketing Council. SVP, Central Marketing and Global Brand Experience, leading team of 150 professionals responsible for all Global Brand Strategy, off/online Advertising, Buzz Marketing, Creative Services, Brand Asset Strategy and Management, Global Agency relationships, Central User Experience Design, Central Editorial, Global Customer Policy, Yahoo! Green and Corporate Sustainability initiative, User Accessibility Lab. Member CEO and President's Executive Staff, Chair Global Marketing Council.



San Francisco Chronicle/SFGate.com

• VP, Marketing

  • Jul 2003 - Dec 2005

  Responsible for all national and regional Chronicle and sfgate.com B2C and B2B Marketing and Advertising, in-house Advertising Agency services, Custom Publishing and advertorial production, Corporate and Executive Communications, Public Relations, Customer Research, Events, Company Intranet. Led team of 45 professionals. Member Executive Committee. Responsible for all national and regional Chronicle and sfgate.com B2C and B2B Marketing and Advertising, in-house Advertising Agency services, Custom Publishing and advertorial production, Corporate and Executive Communications, Public Relations, Customer Research, Events, Company Intranet. Led team of 45 professionals. Member Executive Committee.



Apple Computer

• India
• Retail Office Equipment

• Senior Director, Retail Marketing

  • Jul 2001 - Jul 2003

  Created and led national marketing strategy for launch of first 60 branded Apple Retail Stores and ongoing marketing of Apple Stores to grow Consumer, Small Business and Education market share. Managed all external marketing activities as well as internal store marketing, theme presentation, direct marketing, community development and activation initiatives. Created and led national marketing strategy for launch of first 60 branded Apple Retail Stores and ongoing marketing of Apple Stores to grow Consumer, Small Business and Education market share. Managed all external marketing activities as well as internal store marketing, theme presentation, direct marketing, community development and activation initiatives.



Robertson Stephens

• United States
• Financial Services
• 1 - 100 Employee

• Chief Marketing Officer, Managing Director

  • Jan 2000 - Jul 2001

  Directed all worldwide Marketing functions including Advertising, Public Relations, Equity Research Conferences, Corporate Events, Company Website, Creative Services and Philanthropic efforts. Credited by the national and industry press as completely revamping Robertson's brand positioning and category marketing as well as dramatically increasing the company's proactive media relations profile. Member Executive Leadership Team. Directed all worldwide Marketing functions including Advertising, Public Relations, Equity Research Conferences, Corporate Events, Company Website, Creative Services and Philanthropic efforts. Credited by the national and industry press as completely revamping Robertson's brand positioning and category marketing as well as dramatically increasing the company's proactive media relations profile. Member Executive Leadership Team.



Amazon.com

• United States
• Retail
• 100 - 200 Employee

• Vice President, Corporate Marketing

  • Jan 1999 - Jan 2000

  Led Global and US Corporate Marketing, Brand Strategy and Positioning along with all company Advertising, Public Relations, Corporate Identity and Marketing Communications efforts. During this tenure, Amazon.com tripled our worldwide customer base to over 13M customers, expanded Europe and Japan market penetration and built the company's marketing strategy, infrastructure, policies and staffing. Led Global and US Corporate Marketing, Brand Strategy and Positioning along with all company Advertising, Public Relations, Corporate Identity and Marketing Communications efforts. During this tenure, Amazon.com tripled our worldwide customer base to over 13M customers, expanded Europe and Japan market penetration and built the company's marketing strategy, infrastructure, policies and staffing.

• Senior Director, WW Marketing Communications

  • Dec 1994 - Jan 1999

  Led Apple’s Worldwide Advertising, Marketing Communications, Public Relations, Website, Online Communications, Packaging, Collateral, Direct Marketing, Customer Research. As one of the architects of and with overall ownership of the Think Different campaign, directed the integration of this branding into all communications worldwide. Led the global launch of the highly acclaimed iMac launch campaign and directed the integrated campaigns for all Apple products in all countries. Further refined… Show more Led Apple’s Worldwide Advertising, Marketing Communications, Public Relations, Website, Online Communications, Packaging, Collateral, Direct Marketing, Customer Research. As one of the architects of and with overall ownership of the Think Different campaign, directed the integration of this branding into all communications worldwide. Led the global launch of the highly acclaimed iMac launch campaign and directed the integrated campaigns for all Apple products in all countries. Further refined Apple’s advertising investment model, created the centralized Marketing Communications organization and initiated the Marcom philosophies and policies that remain virtually intact today. Managed team of 75 professionals, oversaw global agency network of 35 countries and campaigns in 17 languages. Show less Led Apple’s Worldwide Advertising, Marketing Communications, Public Relations, Website, Online Communications, Packaging, Collateral, Direct Marketing, Customer Research. As one of the architects of and with overall ownership of the Think Different campaign, directed the integration of this branding into all communications worldwide. Led the global launch of the highly acclaimed iMac launch campaign and directed the integrated campaigns for all Apple products in all countries. Further refined… Show more Led Apple’s Worldwide Advertising, Marketing Communications, Public Relations, Website, Online Communications, Packaging, Collateral, Direct Marketing, Customer Research. As one of the architects of and with overall ownership of the Think Different campaign, directed the integration of this branding into all communications worldwide. Led the global launch of the highly acclaimed iMac launch campaign and directed the integrated campaigns for all Apple products in all countries. Further refined Apple’s advertising investment model, created the centralized Marketing Communications organization and initiated the Marcom philosophies and policies that remain virtually intact today. Managed team of 75 professionals, oversaw global agency network of 35 countries and campaigns in 17 languages. Show less



Pacific Bell

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Executive Director, Marketing Communications

  • Mar 1981 - Nov 1994

  Directed Pacific Bell Marketing Communications during AT&T divestiture to establish Pacific Bell as one of the strongest of the Baby Bells. Responsible for several industry and company firsts. In 1991, led the team producing Pacific Bell's first Brand Positioning campaign for all general and ethnic markets. From 1986- 1987, led the team in creating the advertising industry's first episodic series advertising campaign. Also in 1986, created the first Hispanic and Asian advertising group… Show more Directed Pacific Bell Marketing Communications during AT&T divestiture to establish Pacific Bell as one of the strongest of the Baby Bells. Responsible for several industry and company firsts. In 1991, led the team producing Pacific Bell's first Brand Positioning campaign for all general and ethnic markets. From 1986- 1987, led the team in creating the advertising industry's first episodic series advertising campaign. Also in 1986, created the first Hispanic and Asian advertising group within Pacific Bell - a first among all telecommunications companies. Overall leadership of Pacific Bell Advertising and Marketing Communications including Customer Collateral, Direct Marketing, Product Naming and Marketing Research. Show less Directed Pacific Bell Marketing Communications during AT&T divestiture to establish Pacific Bell as one of the strongest of the Baby Bells. Responsible for several industry and company firsts. In 1991, led the team producing Pacific Bell's first Brand Positioning campaign for all general and ethnic markets. From 1986- 1987, led the team in creating the advertising industry's first episodic series advertising campaign. Also in 1986, created the first Hispanic and Asian advertising group… Show more Directed Pacific Bell Marketing Communications during AT&T divestiture to establish Pacific Bell as one of the strongest of the Baby Bells. Responsible for several industry and company firsts. In 1991, led the team producing Pacific Bell's first Brand Positioning campaign for all general and ethnic markets. From 1986- 1987, led the team in creating the advertising industry's first episodic series advertising campaign. Also in 1986, created the first Hispanic and Asian advertising group within Pacific Bell - a first among all telecommunications companies. Overall leadership of Pacific Bell Advertising and Marketing Communications including Customer Collateral, Direct Marketing, Product Naming and Marketing Research. Show less