Experience

ArcSite

• United States
• Software Development
• 1 - 100 Employee

• Vice President of Marketing

  • 2022 - 2022

  Redwood Shores, CA I led Marketing at ArcSite, a fast-growing, profitable SaaS company in both Product Led Growth (PLG) and Sales Led Growth (SLG). ArcSite lets you easily create professional-looking drawings on an iPad, Android tablet, or Windows device in minutes, and then automatically generate a takeoff, calculate cost and margin, and even produce a winning proposal based on those drawings, all while working at the job site or anywhere you want to work.



Openprise

• United States
• Software Development
• 1 - 100 Employee

• Vice President, Marketing

  • 2016 - 2022

  San Mateo, CA I led Marketing for one of the most innovative, hypergrowth companies in Silicon Valley. Openprise is the leader in RevOps automation platforms, which are changing how marketing and sales professionals automate business processes such as data cleansing, lead routing, account scoring, and attribution. Openprise has been named a Gartner Cool Vendor, and an Inc. Magazine Best Workplace three years in a row.



Cisco Jasper

• United States
• Software Development
• 1 - 100 Employee

• Senior Director of Marketing, Demand Generation

  • 2014 - 2016

  Santa Clara, CA I helped build the pipeline for the undisputed leader in cloud platforms for the Internet of Things (IOT). Delivered 5X pipeline coverage. Reported to the CMO. $1.6 billion exit.



Lookout

• United States
• Computer and Network Security
• 500 - 600 Employee

• Head of Marketing

  • 2011 - 2013

  San Jose, CA I built a multinational marketing organization from the ground up for the leading provider of Cloud Information Protection solutions for Salesforce. I defined and executed the marketing strategy that delivered quadruple-digit pipeline growth and led to a $30 million Series A round from Andreessen Horowitz.



Determine, a Corcentric Company

• United States
• Software Development
• 1 - 100 Employee

• Vice President of Marketing

  • 2008 - 2011

  San Jose, CA I led marketing at the leading provider of cloud-based contract lifecycle management and sales configuration solutions. At Selectica, I re-branded the company, positioned the company as a suite provider, and quadrupled the number of sales opportunities while reducing marketing spend. This helped the company achieve its first profitable quarter in history and successfully transition from primarily a license model to a SaaS model. Reported directly to the CEO.



DemandTec (now part of IBM)

• Director of Marketing

  • 2007 - 2008

  San Carlos, CA At DemandTec I was responsible for product marketing for a suite of SaaS pricing and promotion optimization solutions with over $50 million in revenue. I cranked out product datasheets, brochures, web copy, webcasts, and presentations that got prospects excited and salespeople to club.



Emptoris / diCarta (now part of IBM)

• Director of Marketing

  • 2002 - 2007

  San Carlos, CA At Emptoris, I was responsible for growing the sales pipeline for a rapidly growing provider of SaaS-based supply management solutions. Before Emptoris acquired diCarta, I was diCarta’s jack-of-all trades Director of Marketing, responsible for branding, product marketing, website, SEO, and lead generation.



Softchain

• Head of Marketing

  • 2001 - 2002

  Burlingame, CA I led Marketing for a SaaS startup that provided supply chain solutions for contract manufacturers. I thrived in an under-funded, over-caffeinated environment.