National Account Manager - Key Accounts

• Sep 2023 - Present

Key Account Manager - On Trade

• Sep 2022 - Sep 2023

Developing mutually beneficial relationships with our brilliant, premium on-trade customers.

Head of Sales, London & South East - Majestic Commercial

• Aug 2020 - Mar 2022

Building, coaching and leading a sales team in the on-trade across London, Kent, Surrey and Sussex.Bringing the Majestic plan to life within the Commercial business and building an independent strategy to drive success.A voice for Commercial within the Majestic Leadership Team.

Head of Sales, London - Majestic Commercial

• Sep 2018 - Aug 2020

Leading and coaching a sales team in the highly competitive London on-trade.Delivering against both personal and team Sales and GP targets.Working with key internal stakeholders to devise and implement a strategy to win in London.Collaborating closely with colleagues in Majestic Commercial and Majestic Wine Retail to drive efficiencies and improve customer service.

National Account Manager - On Trade

• May 2017 - Aug 2018

Managing and developing key UK National and influential Regional On Trade accounts.Account base across Pubs and Bars, Restaurants, Hotels and Late Night venues.Growing rate of sale and distribution within Wine, Spirits, Beer and Premium Soft Drink categories.Working with marketing - both internally and customers' marketing teams - to deliver seasonal and bespoke activation.Delivering completely bespoke own-label (wine and sparkling wine) designs for customers and managing process from inception to completion.Providing accurate forecasts and liaising with planners, logistics and brand owners to ensure continuity of supply versus demand regionally, nationally and internationally. Show less

Sales Manager - Route to Market

• Jul 2014 - Apr 2017

Management and growth of turnover, profit and distribution in RTM, retail and on-line channels.Act as an ambassador for all Catalyst Brands agency lines for RTM customers and develop their internal sales teams to create demand for our brands.Exploiting opportunities through direct contact with brand owner’s sales and marketing teams to increase listings, turnover and profit within new and existing customers and to negotiate incremental investment to support business development.Writing and implementing joint business plans including the creation of trade marketing promotions and the management of the budget versus return on investment.Reduction of risk through review and management of customer credit terms alongside credit control and commercial assessment teams.Providing accurate forecasts and liaising with planners, logistics and brand owners to ensure continuity of supply versus demand regionally, nationally and internationally. Show less

Sales Executive

• Jan 2013 - Jun 2014

Focused on increasing distribution and rate of sale of Premium Core spirits, Reserve Brands and innovation products within the on-trade in central London.

Business Development Executive

• Sep 2010 - Dec 2012

Hotel and Restaurant Account Manager

• Oct 2005 - Aug 2010

Wine Advisor

• Jun 1999 - Sep 2005