Experience

Smukfest

• Denmark
• Entertainment Providers
• 1 - 100 Employee

• Head of Marketing & Partnerships

  • Nov 2021 - Present

• Head of Partnerships

  • Jul 2019 - Nov 2021



dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• Client Manager

  • May 2017 - Jun 2019

  As Client Manager, I am responsible for creating strong marketing campaigns and concepts for our clients. We need to hit the brand's target audience in a way that creates a feeling in them. They must feel, remember and eventually love the brand. In order to achieve that goal, I work on insights, trends and a different way of activation the brand. In addition, part of my job is sponsor- and partnerships analyzes and -strategies for our clients, due to my extensive knowledge in the world of sports. MKTG is part of the international agency group Dentsu Aegis Network. This means that we have sister offices, not only in Denmark but throughout the world that handle, support and develop clients in all aspects of the modern media and communication landscape. It also means that we can draw on an international network of MKTG colleagues when we need to solve cross-border tasks. Show less



Playground Marketing ApS

• Denmark
• Advertising Services
• 1 - 100 Employee

• Project manager

  • Sep 2015 - Apr 2017

  Playground Marketing believe the most valuable branding occurs when the consumer is involved in an entertaining interaction with the brand. Therefore we create the physical environment which makes it possible for the brand to interact with the consumer. As project manager, I was responsible for various types of project and clients. I was involved from the very beginning of the project where the creative juices are flowing, and all the way to the executing of the project. Playground Marketing believe the most valuable branding occurs when the consumer is involved in an entertaining interaction with the brand. Therefore we create the physical environment which makes it possible for the brand to interact with the consumer. As project manager, I was responsible for various types of project and clients. I was involved from the very beginning of the project where the creative juices are flowing, and all the way to the executing of the project.



Business in Sport

• Denmark
• Advertising Services
• 1 - 100 Employee

• Consultant

  • Dec 2012 - Aug 2015

  Business in sport create value in the field between companies, sports organizations and sports profiles. An important part of my work was sponsorship activation, where I helped sponsors and sports clubs exploit the great potential that lies in a sponsorship. Whether it was a sponsorship strategy and policy, marketing initiatives, sponsor activation campaigns or something else, I worked very passionate in order to create the best possible sponsorships. At the same time, I advised and helped professional sports clubs to maximize and develop their commercial products. I have great networking experience, since I worked as network faciliator in EfB, AaB and Næsby Boldklub. Show less



Manchester United Soccer Schools Scandinavia

• Århus Area, Denmark

• Marketing and Project Manager

  • Apr 2014 - Mar 2015

  Manchester United Soccer Schools Scandinavia facilitated football camps in Denmark, Norway and Sweden. At the camps the participants had the opportunity to live, work and play "The United Way". Through a strong and professional concept the participants' talent was highly developed. The main focus areas were technique, tactics, physical, mental and social. The best from each camps were given the opportunity to go to Old Trafford and meet Manchester United's first team. I was responsible for marketing through our many partners, and social media. At the same time I served as project manager on several of our camps, which involved the coordination of itinerary, business partners, sponsors, settlement at each camp. Show less



Christian IX

• Esbjerg området, Danmark

• Barchef

  • Jul 2011 - Aug 2012

  Christian IX er en af de største cafeer og barer i Esbjerg. I min tid på caféen, havde jeg det fulde ansvar for nattelivet. Dette betød bl.a. jeg var ansvarlig for events, marketing, vagtplan, regnskab, budget, samt personaleoptimering. Under min ansættelse oplevede Christian IX en stor stigning i deres natlige omsætning. Dette skyldes bl.a. et nyt koncept som vi etablerede med store events og ekstra fokus på cocktails, og gæstens gode oplevelse. Christian IX er en af de største cafeer og barer i Esbjerg. I min tid på caféen, havde jeg det fulde ansvar for nattelivet. Dette betød bl.a. jeg var ansvarlig for events, marketing, vagtplan, regnskab, budget, samt personaleoptimering. Under min ansættelse oplevede Christian IX en stor stigning i deres natlige omsætning. Dette skyldes bl.a. et nyt koncept som vi etablerede med store events og ekstra fokus på cocktails, og gæstens gode oplevelse.



Storer Camp

• Lansing-området, Michigan, USA

• Director

  • Jun 2009 - Aug 2010

  Storer Camp er en amerikansk YMCA-camp, hvor børn kommer for at udvikler sig, samtidig med de oplever nye venskaber. Jeg havde ansvaret for aldersgruppen 9-12 år - drenge, hvori flere hundrede børn deltog sommeren over. Jeg arbejdede samtidig med aldersgruppen 7-15 år, hvor jeg var ansvarlig for fysisk aktivitet og sport. Storer Camp er en amerikansk YMCA-camp, hvor børn kommer for at udvikler sig, samtidig med de oplever nye venskaber. Jeg havde ansvaret for aldersgruppen 9-12 år - drenge, hvori flere hundrede børn deltog sommeren over. Jeg arbejdede samtidig med aldersgruppen 7-15 år, hvor jeg var ansvarlig for fysisk aktivitet og sport.