Experience

Women In Digital

• Australia
• Professional Training and Coaching
• 1 - 100 Employee

• Women in Digital Member

  • Mar 2023 - Present

  Brisbane, Queensland, Australia Women in Digital is a national, for-purpose organisation dedicated to connecting, educating and empowering their way to gender diversity. Designed for career-driven humans passionate about a career in digital, Women in Digital's Membership is building an inclusive community of like-minded go-getters excited to achieve their career goals with the support of our welcoming community.



Living Edge

• Australia
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Digital Communications & Sales Consultant

  • Oct 2021 - Apr 2023

  Brisbane, Queensland, Australia As a Digital Communications and Sales Consultant at Living Edge, I was responsible for managing Live Chat and Online Enquiries to meet targets and convert sales. Through my efforts, I successfully achieved 107% of the FY22 sales target, leading to a remarkable +48% YOY sales growth from FY22 to FY23. Additionally, I maintained a 100% customer satisfaction rating, exceeding the national retail Live Chat average of 90%. My focus on quality customer experience and product information has… Show more As a Digital Communications and Sales Consultant at Living Edge, I was responsible for managing Live Chat and Online Enquiries to meet targets and convert sales. Through my efforts, I successfully achieved 107% of the FY22 sales target, leading to a remarkable +48% YOY sales growth from FY22 to FY23. Additionally, I maintained a 100% customer satisfaction rating, exceeding the national retail Live Chat average of 90%. My focus on quality customer experience and product information has been integral to the success of the sales channel. In my role, I promoted Live Chat as a sales channel and supported the eCommerce team in achieving their objectives. My exceptional communication skills, ability to work collaboratively, and focus on delivering results were the key drivers of my success in this position. Living Edge is a leading design destination for architects, interior designers, design enthusiasts, and those with discerning taste. With a commitment to authentic design, Living Edge provides clients with the most distinguished and desirable products available.

• Project Consultant

  • Feb 2020 - Oct 2021

  Brisbane, Queensland, Australia As a Commercial Project Consultant, I was responsible for achieving sales targets and building relationships with Architecture & Design practices. My role involved identifying useful product applications and maintaining project accountability from brief to completion. In this position I successfully nurtured relationships and secured long-term leads for the Queensland sales team pipeline amidst the challenges of COVID-19, resulting in successful outcomes. I also spearheaded and executed… Show more As a Commercial Project Consultant, I was responsible for achieving sales targets and building relationships with Architecture & Design practices. My role involved identifying useful product applications and maintaining project accountability from brief to completion. In this position I successfully nurtured relationships and secured long-term leads for the Queensland sales team pipeline amidst the challenges of COVID-19, resulting in successful outcomes. I also spearheaded and executed multiple short-term sales initiatives to mitigate the impact of COVID-19 on commercial sales. In this role, I provided exceptional customer service and adhered to business directives to ensure project profitability. My ability to build strong relationships with customers and colleagues, communicate effectively, and work collaboratively were integral to my success in achieving sales targets and maintaining a positive customer experience. My expertise in identifying useful product applications, managing project accountability, and delivering exceptional customer service were key factors in driving the success of commercial projects.



Retail First Pty Ltd

• Australia
• Retail
• 100 - 200 Employee

• Marketing Manager

  • Aug 2018 - Feb 2020

  Brisbane, Australia As a Marketing Manager at Calamvale Central with Retail First, I successfully executed a Marketing Plan to drive traffic and sales for the Shopping Centre. During my time at Calamvale Central, I achieved a +4.51% increase in customer visitation and traffic through targeted digital campaigns, in-centre activations, and community relationship-building. One of my primary accomplishments was planning and executing the Family Fun Fair, resulting in a visitation increase of +36% (over 14,000… Show more As a Marketing Manager at Calamvale Central with Retail First, I successfully executed a Marketing Plan to drive traffic and sales for the Shopping Centre. During my time at Calamvale Central, I achieved a +4.51% increase in customer visitation and traffic through targeted digital campaigns, in-centre activations, and community relationship-building. One of my primary accomplishments was planning and executing the Family Fun Fair, resulting in a visitation increase of +36% (over 14,000 customers) and +60% on average Saturday traffic. I also established and strengthened community connections with local schools and Brisbane City Council, resulting in the delivery of the INAS Games 2019 legacy mural at Calamvale Central. In this role, I managed the Marketing Budget, cash flow, and purchase order systems. I monitored and analyzed sales, traffic, and data to boost sales and deliver a digital marketing plan to increase awareness and visitation. My focus on fostering community connections maximized ROI. My ability to plan and execute successful marketing campaigns, manage budgets and data analysis, and build strong community relationships were key drivers of my success in this role. Show less



MONOQI

• Manager, Theme Sales

  • Jan 2017 - Mar 2018

  Berlin Area, Germany As Manager of Theme Sales at MONOQI, I led the growth of the company's Theme Sales channel by executing on-trend campaigns that resulted in a revenue share increase from 13% to 23% and 167% YoY revenue growth. I expanded the team from 3 to 6 members and mentored them to meet revenue targets, individual KPIs, and creative goals. In this role, I strategised and executed a sales calendar to achieve growth targets that aligned with MONOQI's vision and KPIs. I provided guidance to the company… Show more As Manager of Theme Sales at MONOQI, I led the growth of the company's Theme Sales channel by executing on-trend campaigns that resulted in a revenue share increase from 13% to 23% and 167% YoY revenue growth. I expanded the team from 3 to 6 members and mentored them to meet revenue targets, individual KPIs, and creative goals. In this role, I strategised and executed a sales calendar to achieve growth targets that aligned with MONOQI's vision and KPIs. I provided guidance to the company on leading trends, themes, and product categories, influencing designer and product selection. I delivered sales reports and briefed C-Level management on performance results. Additionally, I developed cross-functional relationships to enhance channel efficiency and built and maintained strong partner relationships. MONOQI is an ecommerce platform dedicated to collecting hard-to-find and limited-edition design products.

• Buyer, Merchandising Projects (Theme Sales)

  • Jul 2016 - Dec 2016

  Berlin Area, Germany As a Buyer in Theme Sales at MONOQI, I played a key role in expanding themed sales events into a full calendar of revenue-driving campaigns in collaboration with the Manager. I exceeded individual revenue targets by 138% and increased average revenue per sale by 45% through strategic repositioning of brands and products. My responsibilities included establishing the buying role and processes for the new sales channel, curating and delivering revenue-driven sales campaigns. I conducted… Show more As a Buyer in Theme Sales at MONOQI, I played a key role in expanding themed sales events into a full calendar of revenue-driving campaigns in collaboration with the Manager. I exceeded individual revenue targets by 138% and increased average revenue per sale by 45% through strategic repositioning of brands and products. My responsibilities included establishing the buying role and processes for the new sales channel, curating and delivering revenue-driven sales campaigns. I conducted sales and product analysis to identify opportunities for improvement and maintained industry expertise by staying up-to-date on emerging trends, designers, and product ideas. My expertise in curating and delivering revenue-driven sales campaigns, conducting sales and product analysis, and staying up-to-date on emerging trends, designers, and product ideas were integral to the success of the Theme Sales channel.

• Designer Relations Manager

  • May 2015 - Jun 2016

  Berlin Area, Germany As Designer Relations Manager, I was the lead contact point for brands and designers, providing support, information and guidance throughout the campaign process. Additionally, I oversaw and coordinated campaign workflow with other departments for my portfolio to bring sales live.



Strictlymarketing

• Australia
• Advertising Services
• 1 - 100 Employee

• Marketing Executive

  • Sep 2013 - Jan 2015

  Brisbane, Australia Strictlymarketing is a boutique marketing services firm specialising in retail property. Strictlymarketing fills a much-needed niche for a marketing services firm that’s small enough to offer one-on-one client service yet large enough to deliver a full suite of marketing needs. As a marketing executive at Strictlymarketing I planned and implemented marketing strategies to drive sales and traffic as well as enhance customer experience and loyalty for a portfolio of upmarket retail… Show more Strictlymarketing is a boutique marketing services firm specialising in retail property. Strictlymarketing fills a much-needed niche for a marketing services firm that’s small enough to offer one-on-one client service yet large enough to deliver a full suite of marketing needs. As a marketing executive at Strictlymarketing I planned and implemented marketing strategies to drive sales and traffic as well as enhance customer experience and loyalty for a portfolio of upmarket retail precincts and community retail properties. Show less



JLL

• United States
• Real Estate
• 700 & Above Employee

• Office Administrator - Wintergarden & Broadway on the Mall

  • Nov 2011 - Sep 2013

  Brisbane, Australia Jones Lang LaSalle is a global real estate services firm specialising in commercial property management, leasing and investment management. During my time at Jones Lang LaSalle, I supported the Marketing, Operations and Finance teams on the delivery of department plans.



Jones Lang LaSalle

• Office Administrator - Wintergarden, The Regent Theatre & 155 Queen Street

  • Aug 2010 - Apr 2011

  Brisbane, Australia



MCD Australia

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Assistant & Receptionist

  • 2011 - 2011

  Brisbane, Australia mcd Australia is an innovative boutique project management firm that manages projects from concept to delivery. From retail, residential, master planned communities, commercial and industrial projects, mcd Australia offers a range of professional services specifically tailored to cover all project aspects.



P+Y Accountants & Business Advisors

• Australia
• Accounting
• 1 - 100 Employee

• Office Administrator

  • Jan 2009 - Aug 2010

  Brisbane, Australia P+Y are Certified Practicing Accountants, who are focused on delivering comprehensive services from accounting, business taxation and company secretarial services.