Allan O'Connell

Head of Sales at Matilda Bay Brewery
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Melbourne Area
Skills

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Bio

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Experience

  • Matilda Bay Brewery
    • Australia
    • Food & Beverages
    • 1 - 100 Employee
    • Head of Sales
      • Dec 2022 - Present

  • Riot Wine Co
    • Australia
    • Food and Beverage Services
    • 1 - 100 Employee
    • National Sales Manager On Premise.
      • Jan 2022 - Dec 2022

  • Stomping Ground Brewing Co.
    • Australia
    • Hospitality
    • 1 - 100 Employee
    • Head of Sales
      • Oct 2019 - Oct 2021

  • Thunder Road Brewing Company
    • Australia
    • Food and Beverage Services
    • 1 - 100 Employee
    • National Sales Manager
      • Feb 2019 - Sep 2019

  • Coopers Brewery
    • Australia
    • Food & Beverages
    • 100 - 200 Employee
    • State Manager Victoria & Tasmania
      • Sep 2010 - Dec 2018

      Manage a portfolio of brands including Coopers, Sapporo, Mythos, Fix, Carlsberg, Kronenbourg 1664, Brooklyn Lager and Thatchers English Cider..Sales team development and implementation of performance measures and KPI's for each representative for on and off premise channels.Manage every state based key account and all state banner groups.Monitor and manage SOH levels with all Victorian wholesalers.Responsible for the development and implementation of state based sales strategies. Strong background in commercial selling, negotiation and commercial problem solving.Responsible for everyday co-ordination of field planning and field execution, including goal setting and reporting, call cycle planning and co-ordination of sales team.Delivering a culture of high performance and results.Identifying key opportunities for improvement and innovation both internal and external.Empowering people by allowing the degree of autonomy that helps them excel.Deliver against organizational objectives by ensuring effective activation of sales and marketing plans, promotional activity and in-store activation.Additional skills, forecasting, category management, segmentation, competitor analysis.Love what I do, have fun doing it!

    • On-Premise Sales Manager
      • Oct 2008 - Aug 2010

  • O' Connell's Clarendon Hotel
    • Owner / MD
      • 2005 - 2008

      Owner/ director Owner/ director

  • Diageo
    • United Kingdom
    • Beverage Manufacturing
    • 700 & Above Employee
    • Business Development Manager
      • 2001 - 2005

      Started as Johnnie Walker Brand Ambassador - Journey of Taste - presenterMerchandiserSales representative Spirits + RTDBusiness Development Manager - Beer

    • Johnnie Walker Brand Ambassador
      • Mar 2000 - Nov 2001

      Journey of taste PresenterPresentations, whisky training , brand ambassador

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