Allan McCabe
Communication Consultant at like minds UK ltd- Claim this Profile
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Bio
Credentials
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Behavioural Design for Finance
Irrational LabsDec, 2022- Nov, 2024 -
Fundamentals of Digital Marketing
GoogleDec, 2019- Nov, 2024 -
The Fundamentals of Digital Marketing
IABFeb, 2019- Nov, 2024
Experience
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like minds UK ltd
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Communication Consultant
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Feb 2023 - Present
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Barnett Waddingham
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United Kingdom
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Financial Services
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700 & Above Employee
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Communication and Employee Engagement Consultant
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Sep 2018 - Mar 2023
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DrumRoll
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Communication and Employee Engagement Consultant
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Sep 2018 - Mar 2023
• Provide communication consultancy services to a wide range of companies • Conduct audience analysis and user experience (UX) research to develop employee engagement strategies based on findings • Advise and recommend communication strategies based on client needs • Developing engagement plans that help change audience perceptions and drive positive member outcomes in relation to their pensions, wellbeing and workplace benefits. • Working with digital designers to do A/B testing and carry out pulse surveys to measure audience engagement. • Working with clients to create bespoke content for both online and offline mediums. • Social media campaign and strategy management and content creation. • Communicate complex pension topics in a member-friendly way – re-writing industry jargon and delivering key messages. • Project management, including pensions websites, change communications, member presentations and employee benefits communications. • Managing internal and external stakeholders, as well as various different projects and priorities at once. • Budget and cost management of campaigns and projects. • Producing engaging communications that must also be compliant with FCA regulations. Show less
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Marketing Executive
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Aug 2017 - Sep 2018
I worked in the Product Marketing team, owning products from a marketing prospective and providing marketing support to teams across the business. • Work with Product Specialists and Managers to improve Products and highlight areas where features could be added. • Write content for and project manage changes to mandatory marketing material and regulatory documents to ensure they’re customer-friendly and engaging, while also compliant with FCA regulations. • Leading and working on large-scale change projects, such as GDPR. • Worked on creation of new brand identity through audience research, A/B testing and content re-write. • Combining regulatory knowledge with marketing experience to improve customer journey for users. Show less
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Capita
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United Kingdom
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IT Services and IT Consulting
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700 & Above Employee
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Media Manager
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Dec 2013 - Aug 2017
Produce timely, informative and engaging communications for an internal audience in excess of 10,000 employees. Understand the needs and goals of each of the individual businesses we service. Managing and editing our divisional employee intranet. Generating and uploading content for employee intranet. Develop and shape communication and engagement plans for variety of different businesses. Provide communications advice and consultancy to stakeholders, at all levels, across the business in order to help meet key business objectives. Comfortable working in a highly regulated Financial Services environment. Measure channel and message effectiveness through survey building and conducting for employee feedback. Write, design and present compelling content for a variety of different platforms including divisional intranet and targeted employee newsletters. Working both individually and as part of a team to support the business in effectively communicating to a number of different stakeholders. Build effective relationships and encourage both employee and stakeholder engagement. Working on complex relocation and people programmes. Comfortable working with new, digital forms of media. Work collaboratively with colleagues within Marketing and Communications team and the wider business. Show less
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Customer Service Associate
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Jan 2011 - Nov 2013
• Handling personal pensions, life products and onshore investment queries• Work with investors, financial advisors and senior management• Adhering to strict financial regulations• Used by team leaders during CEO visits in job shadow exercises• Maintain contact list and man mailbox for incoming enquiries
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Education
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Glasgow Caledonian University
Bachelor's Degree, Communication and Media Studies -
Institute of Internal Communication
Writing for Digital Publication -
Institute of Internal Communication
Foundation Diploma, Pass with Distinction