Experience

NARS Cosmetics

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Executive Director, E-Commerce

  • Mar 2023 - Present

  New York, New York, United States



Shiseido

• Japan
• Personal Care Product Manufacturing
• 700 & Above Employee

• Executive Director, Consumer Experience, Insights and Media

  • May 2022 - Feb 2023

  New York, New York, United States Led US digital and offline customer strategy, media, marketing intelligence, acquisition and CRM across 2 Skincare brands: Shiseido and Clé de Peau Beauté.



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Social Media Consultant, Bobbi Brown Global Consumer Engagement

  • Feb 2022 - May 2022

  New York, United States

• Digital Media Consultant, Origins North America Consumer Engagement

  • Aug 2021 - Feb 2022

  New York, United States - Develop and manage digital media campaigns for product launches, always-on support and the Holiday season - Oversee media partnerships with Google, TikTok, Meta (Facebook/Instagram), Snapchat, Pinterest, and media agencies - Produce and manage creative briefs with internal and external creative agencies to meet content needs - Collaborate with cross-functional partners across North America, Global Consumer Engagement, and Online to execute brand strategy and meet business… Show more - Develop and manage digital media campaigns for product launches, always-on support and the Holiday season - Oversee media partnerships with Google, TikTok, Meta (Facebook/Instagram), Snapchat, Pinterest, and media agencies - Produce and manage creative briefs with internal and external creative agencies to meet content needs - Collaborate with cross-functional partners across North America, Global Consumer Engagement, and Online to execute brand strategy and meet business objectives - Created a custom Media Tracker in order to measure success and optimize channel performance in real time



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Director, Clinique Global Digital Marketing

  • Jan 2017 - Sep 2019

  Greater New York City Area - Develop and manage Global Digital Marketing and Social Media Campaigns for new products - Manage digital asset production - Video strategy and implementation

• Manager, Clinique Global Digital Marketing

  • Mar 2015 - Dec 2016

  Greater New York City Area - Develop and manage Global Digital Marketing and Social Media Campaigns for new products - Manage digital asset production - Video strategy and implementation

• Manager, Clinique Global Digital Assets

  • Jul 2012 - Mar 2015

  New York -Responsible for the distribution of advertising collateral to global markets -Update and maintain server and FTP site with current video, in-store collateral, and advertising assets -Collaborates with organization to effectively coordinate time sensitive distribution of television commercials to global markets

• Freelance, Clinique Digital Asset Management

  • May 2011 - Jul 2012

  Greater New York City Area -Implement strategy for the distribution of advertising collateral to global markets -Update and maintain server and FTP site with current video, in-store collateral, and advertising assets -Collaborates with organization to effectively coordinate time sensitive distribution of television commercials to global markets



Hospira

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Product Engineering Technician II

  • Jul 2007 - Oct 2010

  -Direct team, including contractors and production operators, through qualification testing -Prepare and maintain Weekend Operations Reports in order to schedule support, equipment and time necessary -Conduct testing and accumulate data in order to create calibration reports regarding completed validation protocols -Write and edit batch records and work orders to manufacture product needed for testing -Participate in weekly meetings to evaluate work practices and… Show more -Direct team, including contractors and production operators, through qualification testing -Prepare and maintain Weekend Operations Reports in order to schedule support, equipment and time necessary -Conduct testing and accumulate data in order to create calibration reports regarding completed validation protocols -Write and edit batch records and work orders to manufacture product needed for testing -Participate in weekly meetings to evaluate work practices and efficiency Show less



The Texas Union

• Building Manager

  • Feb 2004 - Dec 2005

  - Administered duties, including cash handling and security alarms - Addressed service inquiries and customer concerns by assessing their needs and making recommendations -Managed venue reservations and equipment needs



Austin Film Festival

• United States
• Movies, Videos, and Sound
• 100 - 200 Employee

• Development Coordinator Intern

  • May 2005 - Nov 2005

  - Served as a representative of the organization in order to ensure satisfaction with corporate sponsors - Raised money in order to fund multiple sucessful events - Worked directly with venue owners to provide locations for numerous events