Alla Martynova

Head of Marketing / Grant Program Coordinator at Beltimport LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Ukraine, UA

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Natalia Krivosheya

Мы с Аллой работаем вместе в компании Duglas Alliance Ltd. Она обладает высокой квалификацией, профессионал в области развития бизнеса и формирования имиджа компании. Отдельно отмечу, что Алла с активной жизненной позицией, обладает управленческим опытом, проактивна, энергична и любознательная в сфере Digital и просто хороший, позитивный человек! Работать с Аллой - одно удовольствие! Рекомендую как опытного профессионала!

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Experience

    • Ukraine
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Head of Marketing / Grant Program Coordinator
      • Nov 2022 - Present
    • Head of Marketing Department
      • Dec 2021 - May 2022

      Marketing audit (trademarks Kolorit, Tikkurila, and Farbmann), Restructuring of the marketing department, Marketing planning and budgeting, Launching affiliate programs. Marketing audit (trademarks Kolorit, Tikkurila, and Farbmann), Restructuring of the marketing department, Marketing planning and budgeting, Launching affiliate programs.

    • United Kingdom
    • Construction
    • 1 - 100 Employee
    • Head of the Marketing Department
      • Sep 2017 - May 2021

      Сompany specialization: hydropower and industrial projects construction. www.duglasalliance.com Сompany specialization: hydropower and industrial projects construction. www.duglasalliance.com

    • Managing General Partner
      • Apr 2014 - Sep 2017

      - General management of sales and marketing activities - Market Analysis, brand positioning, online promotions. - Negotiation, contractual process. - Project development. Completed projects: TM millio (baby organic household chemicals) - Market research, finding a niche of representation; - SWOT-analysis, the development of competitive advantages and USP; - Branding, TM registration; - Development of formulations, the search for contractors, purchase of container from Polish suppliers; - Pricing; - Marketing plan; - Formation of the sales channels. Alfa Dent Implants (TM Alfa Dent implants and BIO3) - Assessment of personnel, study of corporate culture components; - Debugging internal communications (reputational component, establishment of information flows within the company, business structuring processes) - Launching training programs for customers in Kazakhstan (in order to increase sales and awareness TM) - The program of staff training. LLC "Univest Media" (edition of "proposition", "gardener", "Tvarinnitstvo she Veterinary Medicine") 06.2016-present. - Conducting fassilitatsionnyh session to start the process of restructuring and modernization processes within the company; - Personnel assessment and development plan for the development of each employee in the department sales. - Recruitment. Among the clients of recruitment: ДЦ Украина, VT Holding (профкосметика), Юнивест групп (издательство, типография, упаковка), Polfrost (логистическая компания), Чистый Свет (клининговая компания), Сирена (бытовая химия), ID group (элитная недвижимость), 3G star (беспроводное оборудование), Альф (туроператор), Армас (полиграфическая компания), Leader trade (черепица, Беларусь), подбор узкопрофильных специалистов в Украине с переездом в Грузию, Казахстан и т.д. Show less

    • Co-owner
      • Jul 2008 - Mar 2015

      Recruiting and other services connected with selection, assessment and motivation of personnel. Namely: - Personnel search, headhunting - Personnel audit - HR consulting - Formation of teams of "turnkey" sales Business consulting - Personal consulting of the top officials of the company in questions of development of business - Marketing audit and strategic development of the company - Assessment, effective management and motivation of the personnel. Creation and team association. - HR marketing or management of reputation - Business expansion through definition and the help in an exit in new niches, channels and sales markets (Ukraine, abroad) - Development and deployment of programs for deduction and customer acquisition - Branding, promo-activities, PR campaigns. Training programs - The opened and closed corporate trainings for Top management - Personal development and professional growth Our Clients: Tikkurila, Watsins, Новый стиль, Галерея Мироновой, Элит групп, Kinnarрs, Космотрейд (профкосметика), День и ночь (сеть магазинов), Farmacy, Амрита, Украинские технологи, Юнивест групп, IPC group, B2B soft, ТNK, Золотой Век (ритейл золото) и другие Show less

    • Ukraine
    • Travel Arrangements
    • 1 - 100 Employee
    • Head of department of marketing and sales
      • Nov 2006 - Sep 2008

      Coordination of work of department: selection, adaptation and performance appraisal, control of their performance; Strategic and expeditious marketing: -Tracking and analysis of activity of competitors and market tendencies; - Company promotion as a whole and separate directions in particular (development of advertizing promo-materials, PR-actions, Internet promotion); work coordination on their performance; assessment of efficiency of the received results; - Loyalty program development and deployment, service quality control; - Approbation of the new directions of development and company promotion. Sales: - Coordination of work of sales department (analytics, plan, control, participation in negotiations); - Conclusion/renewal of contracts for service Show less

    • Investment Banking
    • Marketing Director
      • Nov 2003 - Jun 2005

      Coordination of work of department: staff recruitment, statement is more whole, motivation, control of efficiency; Strategic and expeditious marketing (news agency ЛІГАБізнесІнформ, information and legal systems ЛІГА:ЗАКОН, online portal www.liga.net, first business electronic publication Сейчас): - Tracking and analysis of activity of competitors and tendencies of the market; - Researches of consumer requirements and preferences; - Studying perspective directions of development of the enterprise; - Development of recommendations about strategic development of the enterprise; - Development of comprehensive marketing programs for brands of the company (advertizing and to PR-campaign for involvement of the new clients and maintenance of loyalty existing and also internal PR); work coordination on their performance; an assessment of efficiency of received results; - Development and deployment of partner programs; - Development and deployment of new projects of the company. Development of recommendations about introduction of Customer Relationship Management System Show less

    • Head of department of marketing and advertizing
      • Apr 2002 - Nov 2003

      - Coordination of the department work; - Participation in development and removal on the market of new products (SWOT analysis, the GEP-analysis) - Carrying out market researches for publishing holding which includes such editions as "Prices with index of goods", "Furniture for office", "The equipment and spare parts", " Internet UA ". - Formation of strategy of promotion and development of the specified editions and JSC Ukrburvod - Media planning, fulfillment control. - Coordination of the department work; - Participation in development and removal on the market of new products (SWOT analysis, the GEP-analysis) - Carrying out market researches for publishing holding which includes such editions as "Prices with index of goods", "Furniture for office", "The equipment and spare parts", " Internet UA ". - Formation of strategy of promotion and development of the specified editions and JSC Ukrburvod - Media planning, fulfillment control.

Education

  • National Technical University of Ukraine 'Kyiv Polytechnic Institute'​
    Marketing and management
    1993 - 1999
  • № 131
    Lyceum of Economy and Business
    1985 - 1993

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