Alla Katrenko

Head of E-Commerce Department at UGEARS Mechanical Models
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
LV
Languages
  • Russian Native or bilingual proficiency
  • English Professional working proficiency
  • Ukrainian Native or bilingual proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • Ukraine
    • Entertainment Providers
    • 1 - 100 Employee
    • Head of E-Commerce Department
      • Feb 2021 - Present

    • Senior E-commerce Manager
      • Jul 2017 - Jan 2021

    • Ukraine
    • Entertainment Providers
    • 1 - 100 Employee
    • Ecommerce Manager
      • Dec 2016 - May 2017

    • Chief Project Manager
      • Mar 2013 - Dec 2016

      Ukrainian Direct Marketing Association (UADM) - business-association of leading e-commerce and services companies – 35 members • Planed and managed all the Association’s activities and projects – educational programs, market research, business meetings and events, legislative activities etc. • Set goals, defined tasks, planed and controlled team performance (up to 7 people), represented the projects results • Established mutually beneficial relationships between market players • Planed and implemented UADM marketing strategy • Developed and implemented integrated communication campaigns for projects (incl. marketing, PR and media activities, organized press-conferences, established partnerships with media) • Represented UADM as a speaker/participant of local and international events (Ukraine, Russia, Kazakhstan etc.) Achievements: • Organized DMDAYS – one of the biggest international e-commerce business conferences (300+ participants from 10+ countries) • Organized Direct Hit – international contest of marketing communications projects (more than 200 projects from 50+ advertising agencies) • Implemented the First (and subsequently - the annual) e-commerce & distance selling market research http://www.uadm.com.ua/wp-content/uploads/2015/07/e-commerce-.pdf • Implemented the postal logistics market researches in 2014-2015 http://www.uadm.com.ua/wpcontent/uploads/2016/06/demo_version_postal-logistics_2015.pdf Show less

    • Executive Director of Hospitality Awards 2011-2012
      • Oct 2011 - Feb 2013

      HOSPITALITY AWARDS - annual meeting of the business community and award ceremony honoring best achievements in the hospitality industry in Ukraine. • Coordinating and managing key milestones of the project: • Defined project scope, developed project plan • Established mutually beneficial relationships with new sponsors and partners • Extended the network with partners & jury • Developed and implemented a communication strategy (coordinated the advertising & promo campaign on TV, radio, outdoor, magazines and social media) • Organized the official ceremonies of awarding the best hotels at Intercontinental Hotel Kyiv (encl. 250+ guests) • Coordinated the project’s team (3-5 p.) • Managed project budget • Executed project reporting to sponsors and partners Key achievements: • Organized Hospitality Awards - annual meeting of the business community and award ceremony honoring best achievements in the hospitality industry in Ukraine in 2012 and 2013, http://hospitalityawards.ua/ • Business events of HOTELIERO Club for C-level of HoReCa companies (more than 7 events) Show less

    • PR Account manager
      • Aug 2011 - Oct 2011

      • Strategic planning: developed PR strategy at a start-up stage (4 months before the official opening) • Implementing of the PR-campaign: developed and implemented of overall PR activities; established media relations; developed and adopted the brand-book, copywriting, event-marketing • Financial management: budget planning and administration, suppliers and partners management • Strategic planning: developed PR strategy at a start-up stage (4 months before the official opening) • Implementing of the PR-campaign: developed and implemented of overall PR activities; established media relations; developed and adopted the brand-book, copywriting, event-marketing • Financial management: budget planning and administration, suppliers and partners management

Education

  • Academy of Municipal Administration, Kyiv, Ukraine
    Master's degree, Law
    2004 - 2009

Community

You need to have a working account to view this content. Click here to join now