Experience

BBDO PAKISTAN

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Head of Social

  • Feb 2020 - Present

  • Spearheading the social and digital department at BBDO with notable clients including: PepsiCo, Reckitt, LUMS, Rose Petal, MG Motors and Emaar.• Leading internal teams and closely involved with campaign planning, digital strategy, updating digital KPI’s and ensuring that goals are consistently met.• Facilitating quick and timely delivery of digital first content, managing PR strategy and tackling any crisis situation which can negatively impact the brand.• Actively involved in fostering client relationships and brand partnerships; growing new business; and pitching to prospective clients.• Collaborating with Facebook and Google to bring in the state of the art technology to the brands. Show less

• Social Manager

  • Jul 2017 - Jan 2020

  • Developed our brands’ online presence via effective media buying and planning in order to drive optimal engagement and reach with the target audiences.• Played a crucial role in key metrics growth of social in the digital age and specialized in drawing useful insights, rooted in data.•Rebranded Digital and Social for multiple clients.

• Community Manager

  • Feb 2015 - Jul 2017

  • Managed social media and community management of multiple brands including PepsiCo Pakistan, LUMS, HBL.• Established social listening practices that helped resolve key consumer concerns and contributed to the creation of branded content.• Proficient at using analytics to create detailed campaign reports (KPI’s, social listening, best versus worst content etc.) in order to measure campaign effectiveness using tools such as Sysomos, Social Bakers, TalkWalker, SpredFast, Zoomph and Chatfuel. Show less



Transmedia Group

• Public Relations and Communications Services
• 1 - 100 Employee

• Publicity Assistant

  • May 2013 - Aug 2013



Engro Corp

• Pakistan
• Chemical Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Jun 2012 - Aug 2012