Experience

Harvey B. Gantt Center for African-American Arts + Culture
• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee
• Vice President of Philanthropy + External Engagement

  • Sep 2021 - Present


d3 Designs and d3 Adorned

• Business-Fund Development/Marketing Consultant/Business Owner

  • Aug 2020 - Sep 2021

  Providing consulting and creative services for non-profits and small businesses in the areas of business and fund development, marketing and virtual programming to rebrand their establishments for sustainability and growth. Key Accomplishments: •Winston-Salem Delta Fine Arts, Inc., Fund Development Consultant: Developing and implementing strategic fund development plan inclusive of research and grant writing, fund raising initiatives, and streamlining the gallery operations and programming. Immediate success in submitting five grants in 2.5 months with funding already awarded for two grants. Created strategic campaign plan for upcoming Centennial Anniversary. •Extravadance & Tumble Dance Studio, Marketing & Social Media Consultant: Developing re-branded marketing and social media calendared plan to provide business resurgence and growth due to the negative financial impact of the pandemic. Leading the re-development of the company website, marketing collateral, social media platforms and customer engagement based on review of data analytics. •d3 Designs & d3 Adorned, Business Owner: Designing, creating and selling custom-made PPE facemasks, and loungewear for remote working and leisure lifestyle living. Developed Greek sorority apparel line and hand-crafted leather handbags and accessories. Show less



The Arts Council of Winston-Salem and Forsyth County

• Vice President of Fundraising & Institutional Giving

  • Apr 2019 - Aug 2020

  Key leader in strategic planning to capture community advocacy and engagement to successfully raise $2.25 million annually for the Community Annual Fund for the Arts, inclusive of individual donors, corporations, foundations, public funding and workplace campaigns. Lead the efforts for creative marketing and public relations to strengthen fund development during consecutive years of corporate downsizing, federal and local government budget cuts and Covid19. Key Accomplishments: •Developed strategic focus on robust marketing, branding and social media strategies to accompany fund development plans during difficult social and economic times. Creation of the Artist Relief Fund and ongoing funding opportunities for artist and arts organizations. Lead Social Justice Project - End Racism Now Street Mural. •Implementation of board engagement fundraising teams which created an increase in diverse community engagement and income streams to reach the Community Annual Fund for the Arts goal. •Instrumental in developing creative and interactive community workplace campaigns strategically utilizing the arts for corporate, educational and governmental institutions, elevating the levels of giving by 15%. Show less



WINSTON-SALEM DELTA FINE ARTS INCORPORATED

• United States
• Spectator Sports
• 1 - 100 Employee

• Executive Director

  • Oct 2017 - Jan 2019

  Developed strategic plans to drive change in operational structure, diverse funding streams, and collaborative partners. Managed three annual art exhibitions with complimenting programming. Experienced 317% growth of program participants in first quarter, 66% growth in gallery visitation, and strong reclamation of Delta Sigma Theta Sorority, Inc. giving. Key Accomplishments: •Re-instated collaborative fundraising events between Delta Arts and Delta Sigma Theta Sorority, Inc. with two new successful initiatives, Founder’s Day and Masquerade Party. Both events exceeded the fundraising goals. •Awarded BB&T Lighthouse Grant which provided funding for the revitalization of the gallery and gift shop, painting of the facility, outdoor landscaping, flat flies for artwork, storage and furniture. •Collaborative Community Day Event with WSSU Health & Sciences Department and the Maya Angelou Health Equity Center to provide health analysis and screening for Winston-Salem residents while enjoying art, entertainment, and local vendors. Show less



Consultant / Self-Employed

• Individual and Family Services
• 700 & Above Employee

• Business-Fund Development/Creative/Marketing/Merchandising Consultant

  • Jan 2009 - Oct 2017

  Executed high-impact consultation for diverse organizations, strategizing to drive business growth through leadership, marketing, community and consumer engagement, business and fund development. Key Accomplishments (Non-Profit): •Winston-Salem Urban League (5 years): Created the Business Consortium to provide in-kind services and financial membership giving to support workforce development programs. Lifted corporate giving by 45%. Led signature fundraising events raising near $1 million in funds which included the Dr. Maya Angelou Gala with Novant Health, Youth Golf Tournament with City of Winston-Salem, and the Claim Your Career Conference. •National Black Theatre Festival & River Run Film Festival (2 years): Secured local community partnerships with creative marketing to seize a 25% increase of unrestricted funds for both organizations. Designed performance playbills. Managed corporate and small business accounts. •NC Dept of Commerce (2 years): Led the branding transition across NC from JobLink to NC Works. Developed and administered training seminars for Workforce Development Leaders on new branding guidelines. Designed NCWorks logo and marketing collateral. (For-Profit): •Hanesbrands, Inc (2016): Increased e-commerce and in-store retail sales performance for Champion products with improved online imagery and advertising. Managed the development of marketing and sales collateral and trained the global sales force on creative brand strategy for product launches. •Hanesbrands, Inc. (2012): Overhauled sales distribution for Hanes Tagless Tee products. Managed product merchandising including conducting competitive analysis, market research, and store mapping. Overall project results yielded a 20% sales lift, a 5-point market share growth, and $500K+ in cost savings. •Hanesbrands, Inc. (2010): Led the development of visual merchandising and marketing strategies to support sales calls, sales team meetings, and trade shows for men’s and women’s products. Show less



Hanesbrands Inc.

• United States
• 1 - 100 Employee

• Director, Merchandising & Design - Polo Ralph Lauren/Chaps (Manager, Planner, Management Trainee)

  • Jun 1991 - Dec 2008

  Advanced through 17.5 years of diverse and instrumental development, initiated with robust cross-training in the Operations Management Training Program. Experienced multiple promotions on leadership team with opportunities to manage and direct teams by overseeing all aspects of product development, sales management, staff training, objective setting, and P&L accountability. Monitored and identified trends through extensive global travel, tradeshow exhibition, client-vendor relations, and account management. Key Roles & Accomplishments: •Director, Merchandising & Design: Led the execution of brand and sales strategies that expanded the Polo Ralph Lauren license agreement to integrate Chaps, launching products in chain-wide mid-tier and department store channels to surpass sales goal of $65M. •Merchandising Manager: Spearheaded negotiations to secure sourcing manufacturing for multi-category product development, streamlining facility use for outer and inner wear production that reduced costs by 20%. •Product Development Manager: Launched Tagless Tee in New York Times Square Launch Event featuring Michael Jordan, Dick Clark, and Mr. T for maximum exposure, engaging nation-wide leaders to drive a 30% sales growth while managing chain-wide distribution channels. •Production & Capacity Planner: Negotiated to acquire new character licenses for underwear products with Disney, Marvel, and Pixar that correlated to $30M in sales. •Operations Management Trainee: Streamlined the “Concept to Customer” timeline, reducing from 18 months to 9 months. Extensive training from textile manufacturing to account sales calls. Show less